Mashable.com published a nice feature story on Good.co last night as part of its Launchpad series.
The site Good.co launched in Beta last month classifies job hunters and companies into different personality types based on a proprietary algorithm and provides a score that shows how well the two match up. The goal is to help job hunters better understand their own strengths and improve the odds that businesses, employees and teams will be well matched for one another, and thrive together as a result.”
“Good.co lets you see how well your personality matches up with specific companies and employees, so you end up at a place that’s really the right fit for you.”
“It offers job hunters a way to find companies that are a better fit and companies a way to find employees who are a better fit, so neither waste more time and money than necessary.”
Samar Birwadker, is the co-founder and CEO of Good.co
If your wondering the owner of Good.com is Good Technology, Inc of Sunnyvale, California
R. E. = ” If your wondering the owner of Good.com is Good Technology, Inc of Sunnyvale, California ”
This is wonderful news for Good.com, They hold the trump Card. Heads they Win Tails they Win
Great reporting Michael, Thank You
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
.
@JEFF SCHNEIDER,
Yes, indeed it is for winning to the .com Virtual Business Portal for the if to them and Win !!!
I agree with the trump Card/ with the coin flip and yes it should for the win and why to them as it will be !!!
Good Writing and with them for it will Portal usebiz.com !!!
– WSJ
they will either fail or end up paying seven figures for good.com. almost twenty years in and still nobody gets it.
As usual dot com always wins the freaking game.
Dot whatever is like Wins8 or Vista
Hey, where is the start button for windows8…, how come my touch does not work on Wins XP..
KISS–keep it simple SUCKEr
The learning curve and the attention span for HUMAN BEINGS in this world is so SHALLOW.
No more Boston news, all now on…..Jodi or the kidnapping stuffs..
Good Technology (Good.com) is a very “good” company. Christy Wyatt is the new CEO, and she will be steering Good Technology to an IPO this year, with a valuation north of $1 Billion.
I’ve been following this blog and the whole gTLD situation very closely for the last few months and I’m just getting skeptical about how it’s possible for these new gTLDs to take off. Everything points to an increase in value for .com and ccTLD domains.
First of all, I 100% agree that very Premium new gTLDs will make a lot money for the registrars in premium auctions, e.g. Voucher.Codes, Personal.Loans and Mobile.Casino etc.
However I think it’s impossible for an actual brand to use one of these new gTLDs and be successful. Having a descriptive, intuitive domain actually clouds the brand and dilutes it. For example, Inbound.org is a well known brand but Inbound.marketing turns it into a generic, diluted domain. The same is true when you do this for many others.
The second issue is that if you have a real, unique brand like Twitter or Loreal then you’ll always go with a .com or cctld. If you suddenly use a descriptive extension such as Loreal.beauty then all of a sudden people need to remember the correct extension and your “brand” isn’t Loreal, it becomes “Loreal.beauty”. With a descriptive domain it needs to be form part of the brand to be successful. I mean Personal.loans have to brand themselves as “Personal.Loans” and not “Personal Loans” – otherwise they’d go to PersonalLoans.com.
Lastly, even if you take a brand like Sky Sports and launch it on Sky.Sports, then the dot ruins the sound of the brand. It would sound weird suddenly saying “Sky Dot Sports” or “Voucher Dot Codes”. Having “Dot Com” at the end of the BRAND is normal and reaffirms it, where as breaking up the brand itself with “Dot Com” just clouds and breaks up the brand name.
Adam
As I have said from day 1 I don’t know and no one knows what the effect of the new gTLD’s will be
There will no doubt be a learning curve.
There will be hundreds of these actively marketed so what the world of domains will look like in 2, 5, 10 or 20 years is just a guess.
You might as well try to guess the winner of the SuperBowl for the next 5 years or where the Dow will be in 5 years.
There are a lot of reasons to buy a domain, many buyers are all about branding but many are all about SEO.
New gTLD’s It could change the SEO world.
If condo.miami ranks on the 1st page of Google for a search for “miami condo” which it has the possibility of doing since the subdomain miami.condo.com is currently on page one for that search, then you have millions of new domains that have the potential to rank well on SEO.
Even for branding it might be better for a place in new york called bobs pizza to have the domain bobspizza.nyc then bobspizzanewyork.com.
A lot will depend on the registries, the marketing, the buzz, early users and adapters.
So in 10 years it still could be a .com world with millions of new gTLD registrations or it can be completely different.
That is what makes it so interesting and why I have been covering it for many years now
“As I have said from day 1 I don’t know and no one knows what the effect of the new gTLD’s will be”
I do and I ain’t telling….
@Adam–facebook picture, you guys having frat boy orgies party
winner of the SuperBowl for the next year and next 5 yrs- Dudh-
-Seattle Seahawks- go Hawks
or where the Dow will be in 5 years.—25K
R. E. = ” There are a lot of reasons to buy a domain, many buyers are all about branding but many are all about SEO. ”
Only the DUMB ONLINE Marketers use SEO Manipulated Search Engine Marketing.
Success often comes with a price, our advice pay the price upfront for Backend revenue success online.
The worst Marketing Advice is usually supplied by some Ad company guy with a power point pony show extolling the questionable benefits of naming your company a nonsensical or contrived name.
We see things very differently. 80% of your Marketing budget needs to be allocated to a well (Internally Branded) .COM Profit Center. The rest of the 20% should be held in reserve till absolutely needed. There is no rush to pay the Ad men unless needed. Remember 100s if not 1000s will be in a search engines line up. This Massive line up of your competitors causes an Online business to be lost in the shuffle. (Market Saturation Obsolescence) is steering the SMART money away from SEO Manipulated Search Engine Market in droves.
What many business owners are not told by their SEO manipulator friends, is this key boondoggle of SEO Manipulated Marketing , and it is this !
Your businesses most dreaded competitors are often on the same Search Engine page as your companies are and are just one Click away from you as a choice.
Now come on now, do you think this is Smart Marketing?
It may be smart for SEO manipulators ! But a very stupid choice for the business owner, We think.
This phenomonon can be TOTALLY, avoided by using Pure Play Direct Navigation .COM Generics,ONLY.
Seriously, the Smart Marketers are not swallowing the SEO Manipulated Search Engine Kool-Aid here.
The Candid truth of this matter is the End-Users will find that Branding Internally, not Externally, through the use of a (Pure Play .COM site), will enjoy a residual recall response from Consumers at the Browser.
OCCAMS RAZOR
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
@JEFF SCHNEIDER,
YES !!! Branding but many are all about SEO revenue success online Marketing power point pony show extolling the questionable benefits of naming your allocated to a well (Internally Branded) .COM Profit Center !!!
USEBIZ.COM in the shuffle of (Market Saturation Obsolescence) is steering the SMART monies Internally, not Externally, through the use of a (Pure Play .COM site) ???
Drive Profit Centers of Virtual Business Portals way from SEO Manipulated Search Engine Market in droves !!!
– WSJ
From my limited perspective (relative to domains), .com is the only way to go for a serious business; everything else is just noise – except the .tv and .org extensions, but they each have pretty specific uses in the minds of the average person.
I agree with .nyc, although I think short 3-letter gTLDs like .eco or .law will always have a big advantage. I would’ve thought .nyc has a higher chance of succeeding then .london for instance – it just “looks” more like what we’re used to.
It’s worth nothing that when I search “xxx”, only 2 .xxx websites appear in the first 50 results in Google. I don’t want to sound like a grumpy old man, but if .xxx sites don’t rank after 2 years of being released, then I think it would be at least 3-4 years before seeing an SEO benefit from these new domains. Like the EMD update, Google will also be wary of giving away a huge advantage based on the domain alone – if it did, it could lead to lots of spam sites like .info did.
Personally, I think a lot of these new gTLDs will be used as throw away tools or at least marketing URLs that redirect to the main website for marketing, e.g. PizzaHut.deals redirecting to PizzaHut.com/deals, ManUtd.tickets redirecting to ManUtd.com/tickets or TheGreatGatsby.film redirecting to thegreatgatsby.warnerbros.com. Shorter URLS are much easier to type into a mobile phone screen, however then again the iPhone has a “.com” button so it’s 50/50. Also, the majority of these new gTLDs are much longer than 3 letters (e.g. .marketing, .website).
I think it’s pretty important to understand how these new gTLDs will play because it affects more then just domainers. “IF” these new gTLDS were to take off then online businesses could find it 10x harder to distinguish themselves online and for people to find them. This is especially true in an era of Blue.com, Blue.net, Blue.online, Blue.website, Blue.web, Blue.mobile, Blue.marketing, Blue.accountant, Blue.website etc.
People complain about having limited addresses in .com and .co.uk, but I think you could say the same thing for the name of a company. There can only be one “The Domains LLC” for example. If there was that big a shortage than .info or .biz could’ve been used by brands. I genuinely like .co, and I think the success is great, but we all have to admit it’s confusingly similar to .com, and visa versa.
In terms of industry segregation, I’ve seen the example of HSBC using HSBC.bank, which could be a more secure, regulated domain, but what happens if HSBC offers more than just banking? What if they offer insurance, mortgages, loans, comparison stuff etc? Do they then get HSBC.loans, HSBC.insurance, HSBC.compare?
This is why I think the internet NEEDs a universal, neutral intuitive domain such as .com or ccTLDs for individual countries.
Like I said above, if you’re not using .com/.net, then the extension needs to form part of your brand, otherwise it’s confusing. Hence why in this news article the brand will always be “Good.Co” instead of “Good”.
Adam
There can only be one “The Domains LLC” for example.””
Not true there can only be one in a state, nothing says you can have 50 companies in 50 states owned by different people
Our company’s name is worldwide media, inc. do you have any idea how many of these there are?
OK, well I’m in the UK and assumed the rules for “ltd” in the UK and “LLC” in the US were the same.
At least in the UK there can only be one “ABC Ltd”.
I’d just like to say that VINE.co is doing okay and those guys aren’t fools because:
how much would it cost to acquire the .com name? I’d say a few millions ?
Sure there was some leakage of traffic and first but its all gone now as the users are getting more used to .CO
Sure the .com is better (for now) but we just DON”T have the money to buy it
so thanks ….(name of a .com domainer) but no thanks for your overpriced .com’s and thank you Google for giving us a chance to rank high with .co as an inexpensive alternative to overpriced and overcrowded .com.
Well you’re assuming you can buy good.com for an amount of money.
The domain looks like it just not available period, so then the choice is to do something like goodforjobs.com
which is currently available to be registered or buy a different longer domain on the secondary market.
Could’ve maybe had Good.jobs lol 🙂
Could also get GoodCo.com
Good.BS is still good.
R. E. = ” Sure there was some leakage of traffic and first but its all gone now as the users are getting more used to .CO ”
We have a News Flash for you (sweetie ) the leakage NEVER STOPS IT COMPOUNDS AND GROWS WITH TIME !
Our Professional advice is you would do well to change your uneducated thinking.
Success often comes with a price, our advice pay the price upfront for Backend revenue success online.
The worst Marketing Advice is usually supplied by some Ad company guy with a power point pony show extolling the questionable benefits of naming your company a nonsensical or contrived name.
We see things very differently. 80% of your Marketing budget needs to be allocated to a well (Internally Branded) .COM Profit Center. The rest of the 20% should be held in reserve till absolutely needed. There is no rush to pay the Ad men unless needed. Remember 100s if not 1000s will be in a search engines line up. CANT AFFORD IT ? Yes you can you can leverage it up front by lease. This is a stupid excuse now for anyone.
Gratefully, Jeff Schneider (Contact group) (Metal Tiger)
@JEFF SCHNEIDER,
Yes, for the USEBIZ.COM name to be so remember it for the Profit Center taking allocated to a well (Internally Branded) .COM Profit Center ??? When for it to be so the users are getting more used to .CO ???
It can be so not our in the same so for some to be like for Virtual Business Portals !!!
THANK YOU JEFF SCHNEIDER !!! USEBIZ . COM !!!
– WSJ
Re: WorldStarJobs @JEFF SCHNEIDER, Yes, for the USEBIZ.COM name to be so remember it for the Profit Center…
Oh great – Jeff has a buddy who writes even more inanely than he does, a feat that previously seemed impossible…
BTW – usebiz.com is not even worth reg fees – only WorldStarJobs would pick it up on a drop. Jeff, if someone offers you a shiny dime for it – take it!
To everyone else, sorry to be responding to Jeff and friend instead of the other, far more intelligent comments.
WorldStarJobs is pretending to agree with Jeff. thats why the writing style is so insane.
its satire. it should probably be more subtle though.. although i guess maybe not with how many people do not realize this.. cmon guys welcome to the online world.
I thought Jeff’s comments were a joke too but he kept posting them. WorldStarJobs should probably not act just like Jeff and post the same drivel over and over as well. At a certain point, he winds up actually doing the same thing – ruining a blog.
The owner of Good.com will get 50% of their traffic, advertising “Good.co” in a magazine will look like a miss print to most.
Stu Holly,
you know, you do get more than one chance to type the domain and find your destination. anyway, what is Good.com gonna do with that traffic?
its clearly a different site that offers something completely different.
i tell people to meet me at the sushi restaurant at the busy corner 5th and Broadway.. and half the time they go into the wrong door and end up in somebody elses shop.
problem is, its a liquor store and NOT a seafood restaurant … how many people do you think stay there and kill half a fifth of Jack before saying auh, screw it… i didnt need to eat anyway… hey theres a bag of flamin’ hot cheetos, that works just as well.
no, you will probably find your original destination. especially when the place you end up accidentally doesnt even offer a similar service.
@ Stu Holly,
R. E. = ” The owner of Good.com will get 50% of their traffic, advertising “Good.co” in a magazine will look like a miss print to most. ”
Good Observation : We might add 10 out of 10 people reading this will most likely punch in (.COM)
People ; We have a News Flash here ! Its hard to fight Human Nature.
Its much easier to take advantage of it. Trust us on this .This is professional Online Marketing advice, from an experienced group of Marketing Analysts, NOT, inexperienced observers.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
@JEFF SCHNEIDER,
Frankly the observation might will some to the USEBIZ.COM for the easier of them to that !!! Will not the inexperienced observers from us to for the and Virtual Business Portal/ will to for them and some at thing to a get like most add will punch in (.COM) ???
THANK YOU JEFF SCHNEIDER !!!
– WSJ
Hey dot com nuts, which site gets significantly more traffic than the other, good.com or good.is? Which is ranked #1 for the term “good.” Which one has 850k twitter followers? By the way, wtf is dot IS anyway. Does it matter?
Funny thing is we have never seen a .Whatever go for over a 100 million $ EVER .
Where are you people sleeping at night ?? , on another planet??
Gratefully, Jeff Schneider (Contact Group)
at night yes.. its called dream land.
you’re a permanent resident obviously, talking about numbers like 100 million dollars.
R. E. = ” you’re a permanent resident obviously, talking about numbers like 100 million dollars ”
You fan boys need to do your homework outside your fantasy lands and spend less time on FB and Scroogle.
Business.com bought for 345 Million$
RealEstate.com bought for 355 million$
FACT not your fictional world version.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
oh yeah?
by your definition then im going to go around posting they paid $300+ million dollars for the vending machines in the lobby.
Jeff, you moron – those are sales of entire businesses. the domain names are a tiny part of that.
R. E. = ” Jeff, you moron – those are sales of entire businesses. the domain names are a tiny part of that. ”
outintheuniversesomewhhere? You are the MORON
Google.com = Entire Business
Yahoo.com =Entire Business
You are so STUPID you cannot even put 2+2 together = You are the definition of STUPIDITY.
Sorry Jeff – that has no relevance on a pure domain sale.
pure domain sale = undeveloped, no business behind it.
as far as insults, ok ill try another one: you have the mental capacity of a 10 year old – no wait… an old old fragile retired man stuck in his ways, letting his OCD manifest itself into topics you care nothing about.
@ theinterweb
This is becoming somewhat amusing toying with someone who is clueless and has Gums that blaze with a Brain disconnect. I am having fun with you. You truly are funny
well, being that im the first one thats gotten you frustrated enough to not use your ridiculous “metal tiger” triple signature at the end of every post – i consider this a success.
you are the one skewing facts. you are incapable of talking in a tone that doesnt sound like some sort of lame ass infomercial.
ontheinterweb,
Jeff thinks he is toying with you because he is incapable of understanding how stupid his replies are.
Jeff – for some reason you think you are winning arguments but instead you just look more foolish every day. And contrary to your extremely high regard for yourself, you are a terrible writer who uses improper punctuation like commas and question marks in all the wrong places. Is English even your native language? I sure can’t tell.
Successful and experienced marketing professionals make very valid points to you on this blog and others, but you just revert to those robotic and ridiculous dot com foundational blah blah blah key phrases in reply, instead of trying to refute or acknowledge their specific points.
Everything is not so black and white with .com domains. That can be a great asset but they are only part of a successful online business. And they are not the only marketing you need. That is insane! But of course, just about everyone writing or commenting on domain blogs have tried to tell you the same thing at one time or another.
Can you actually point to one online success that you personally have had? You know, where all you needed was your foundational dot com asset. You could shut everyone up who disagrees with you, namely, every industry professional reading or writing domain blogs but you, by pointing out that authentic example of your marketing genius put into practice.
How about it genius? Any examples?
Its rather laughable because noone is really dissing .com here, and yet a storm of defensive nonsense is brought forth regardless, from .com’s Robert Cline. I thought the whole thrust of the .com purist’s argument was that .com is so insanely strong that nothing can ever diminish it, not Google or .pw and certainly not some blog post!
Jeff- please give it a rest. Yes .com is king, everyone knows that already. Will it remain so? Probably.
You talk a big game but as far as anyone can tell your knowledge of domaining is limited at best, you have no record of any kind of success in domain sales and your best domain is generally considered worth little more reg fee. Whilst everyone’s opinion is welcome you have no place to be the one shouting down every single comment or post that dares to mention any non .com.
@ LM,
Rick Schwartz is so right in saying , Ghosts and people with no Marketing ability have the loudest mouths. Are all you amatuers that have tried to attack me aware that you are seriously not qualified to do so.
Please send me someone who is capable because you guys are outclassed.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
1) Im no ghost, just I have no interest in spamming my properties or ‘marketing’ myself on here.
2) Its rather telling that you find the need to invoke Rick’s name to back anything you say up, I should imagine he’s gonna be finding that rather tiresome.
3) Noone here acts more amateurish than yourself, both in manner and content.
@ LM,
I asked for someone professional and capable and you a NON-ENTITY shows up.
You must be kidding ? Right?
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Im very far from the biggest or most successful but I think non-entity is a little harsh, simply because I dont spam myself all over and you havent followed posts where I have mentioned domains and projects I own which would give you an ID via whois.
For your benefit and to put the ghost argument to bed, I own among other things allthe.tv where I have conducted sales totalling mid-5 figures in under 2 years. Lame I know but it just about pays the bills. Some of my names (though not the very best) are listed here. Several hundred of my domains are held in a tasting pattern and therefore are not listed here yet. My business address and list of other names I own are easily discoverable via domaintools. Some of my sales are listed on DNJ where they have gone escrow thru sedo or other public sale forum.
I am currently working on Dropwars(R), a new form of dropcatching system at dropwars.com. My chief coder guru is battling some serious illness so unfortunately this project is currently stalled.
Other examples of more longterm things I am working on include such projects as 8K.tv (the future of super high definition television) and 5G.tv . 5G is the successor of the current 4G cell network standard and hotly awaited by broadcasters and other high bandwidth operators. The networks just invested some $50m+ into a new 5G research facility in UK.
I am (like most here) eminently qualified to criticise your monotonous and abrasive rants, not because of the number of mansions I dont own yet but because Im actually working on it. I have significant skin in the game, Ive caught some killer domains and sold others at huge ROI. All you’re doing is article-spinning the same bs day in day out, needlessly attacking all and sundry who mention alternative extensions, even saying MHB “knows nothing” – and its a waste of everyone’s time and patience having to wade through it.
What are your achievements in this field? Really. Where are they??
Jeff,
I think you meant “birthright” and not “birth wright”. LOL – a stupid reply even if you knew how to spell.
“When UseBiz.com is a household name” – now that is really funny. You might want to take the idiotic page copy off of the usebiz.com home page before someone sees it because, you know, people are probably typing usebiz.com directly into their browser all the time. If they go there, they might think some crazy guy owns the domain and not want to be associated with it. Seriously, that home page is a joke!
BTW, why would anyone type the words “use” and “biz” together? Is that the best name you could come up with for $8.00. I could draw a newly registered domain out of a hat and do better than that.
As far as someone professional and capable debating your idiocy, many well known domain professionals have tried, including the owner of this blog. But you don’t respect any of them and just revert to your .com ramblings instead of responding directly to their point of view.
Seymour, I doubt very seriously that Jeff has a generic with Rick Schwartz’ JointVentures.com. Usebiz.com, the soon to be household domain name, is his only claim to fame. And I would bet a thousand dollars that Rick Schwartz would call usebiz.com a pigeon shit domain.