At the Godaddy Registry Days conference, Godaddy.com announced that they will be dropping the .com off their logo over a period to time just to read “Godaddy”.
“10 years from now we will look back at a world where every domain name ended in a .com like our kids look at record players” said Blake Irving the CEO of Godaddy.
As the world is moving away from a .com world, we are changing our logo to remove the .com and make it just Godaddy.
Having listened to Mr. Irving there is no doubt that Godaddy regards itself as a naming company and with the 1,000 + new gTLD coming to market the market is going to have in a fundamental fashion.
You will over the next year see the logo change on its site, television commercials, race cars, everywhere you see Godaddy.com now.
A big statement on the new gTLD program
BullS says
What does that tell you!!!
Intuitively it is dot COM
Rick Schwartz says
I have noticed a number of companies doing this.
That establishes .com as the gold standard and the ASSUMED extension for any large or important corporation.
However, a little to cute for me. Confusion is coming and it has ever been more important to distinguish yourself.
So I don’t know that this will be successful.
Would it work with an 800# and not put the prefix? No way.
They will probably end up paying Google more money for seraches because lots of folks will be lost.
Michael Berkens says
Godaddy is saying its part of there job to stop the confusion and make people understand that they just have more options for their naming (branding)
Domo Sapiens says
from the same guy that fist pushed .TV and then said no to buy .TV because Tuvalu was sinking… 🙂
The fact is that 9_% of the domain attempted to be registered at Godaddy are taken,
Bob will do or say anything to sell domains…
I dare him to put his money where is mouth is and drop the .com ENTIRELY and STOP using it. in any way shape or manner …
There is a sucker born everyday…
sweetie says
@ Domo Sapiens
Would You dare to call all the new tld applicants (brand names aside) suckers?
So if all of them are doomed to fail then what’d a new alternative to .com be? The fact that there is an indisputable need for one to be created needs no explanation. Or does it?
gpmgroup says
Very few larger companies seem to use .com in their logo
http://www.unifiedmediallc.com/blog/2011/02/top-fortune-500-logos-deconstructed/
Amazon.com is the exception but then they run completely separate national sites at amazon.co.uk and amazon.de etc.
Even major players like thedomains.com which don’t feel the need to own or redirect other extensions drop the .com in their logos 🙂
Jeff Schneider says
Hello MHB,
99.9% of .COM holders will retain .COM as their only Brand. This annoucement comes from a huge beneficiary of the Monopoly TLD Folly. The .COM/PLEX Backlash is drawing lines in the sand. Those foolish enough to abandon the worlds most recognized (Brand .COM) are forsaking the Industry Standard. This is a long term Strategic Blunder, of Massive proportions.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
AffiliateFYI says
@BullS
That’s such a good point I didn’t realise.
Anyway, not every domain ends in .com so he’s wrong there..
You only have to look at the overstock example where they reverted back form O.co to Overstock.com because they had 61% traffic leakage to O.com.
The only way to avoid brand leakage is to have a brand. And if you have a brand what domain are you going to choose? Of course .com.
Brad Mugford says
“Godaddy is saying its part of there job to stop the confusion and make people understand that they just have more options for their naming (branding)”
Dropping the .COM is a branding luxury you have when you own the .COM. Good luck dropping the extension if you have a new gTLD. It is not even an option.
“A big statement on the new gTLD program”
A bigger statement is – Godaddy Dropping New gTLD Applications for .Home & .Casa.
Brad
sweetie says
@AffiliateFYI
Don’t you think the O.co example will become ( or it may be already) outdated sooner than later? and the data inaccurate? as the people’s awareness of .co’s existence increases,
I think if it was happening today it’d be below 61% and it is bound to go down further
Michael Berkens says
Brad
Dropping their applications is just because the want to focus on being a registrar and not competing with there customers, I think a smart move.
They are investing a fortune in equipment, people and Tech for the upcoming new gTLD’s
Grim says
Nothing really new here. Many sites like Amazon, Facebook, Google, GameSpot, and countless others, don’t have .com in their logos. (I noticed “TheDomains” also lacks .COM in its logo.) 😉
I dropped the .COM off many of my site’s logos long ago. This has nothing to do with gTLDs and everything to do with the fact that everyone knows it’s a .COM if there is nothing there. You can’t do that with .ORG, .NET, .TV, .INFO… and you especially won’t be able to do it with a gTLD.
Brad Mugford says
“They are investing a fortune in equipment, people and Tech for the upcoming new gTLD’s”
I am sure they are, as are all the other pick and shovel sellers – registries, registrars, and consultants. They all have a vested financial interest in the program.
Brad
John Berryhill says
IMHO, they should keep “.com” and drop “GoDaddy”.
NewgTLDsite says
The foxes outside the domainer henhouse in the farmyard of the DNS are getting bigger, and more numerous.
The chickens are nervous, and squawking .
Michael Berkens says
Brad
Don’t you have a vested interest in what your doing?
68% or there registrations are .com
meaning 32% are not and there are 1,000 new extensions coming.
Jeff Schneider says
Hello Grim,
R.E. = ” Nothing really new here. Many sites like Amazon, Facebook, Google, GameSpot, and countless others, don’t have .com in their logos. (I noticed “TheDomains” also lacks .COM in its logo.)
I dropped the .COM off many of my site’s logos long ago. This has nothing to do with gTLDs and everything to do with the fact that everyone knows it’s a .COM if there is nothing there. You can’t do that with .ORG, .NET, .TV, .INFO… and you especially won’t be able to do it with a gTLD.
Excellent REVELATION by a fellow .COM/PLEX member. It also shows Bill Parsons grandstanding for what it is, a whorish grab of opportunism at the expense of the .COM/PLEX holders.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Brad Mugford says
@ NewgTLDsite
Yeah, who needs the .COM for branding?
Pretty soon NewgTLD.site might become a reality. What a huge upgrade that would be. I assume you will be moving to that as soon as possible.
Brad
ianandrew says
Hummm…
“The world is moving away from a dotcom world”, maybe that is what some may wish for but there is no evidence for it.
In an analysis that we did recently 100% of the worlds top brands use dotcom as their primary web address and when companies like Bud changed to .tv a few years back they soon changed it back again.
Rick is correct, by dropping the .com, the public will ASSUME they are using .com because that is what any company of significance uses.
So actually dropping the .com in their logo may have the reverse affect of what they may be trying to achieve. (?Trying to unpromote .com so that the new gTLDs have more attention?)
At the end of the day a domain names REAL use and value is for the foundation for a website and/or business.
People with serious intent on being successful in business will ONLY go for a .com name.
In my opinion the value of many other gTLD extensions will be transient as the names will NEVER be used to build a website or business.
History repeating itself… look at the values now of .jobs, .info, .biz etc etc
“‘The definition of insanity,’ she cried, ‘is doing the same thing over and over again, and expecting a different outcome!'”
The more extensions that get released the more confusion there will be in the peoples minds and so it gets ever clearer what the only game in town is.
More than ever there will be .com and there will be “the rest”.
As “the rest” gets bigger – the importance of each component will get smaller.
Ian.
NewgTLDsite says
@Brad
The plan is to vacate .com from my entire network in two to three years, yeah.
NewgTLDsite was never a branding exercise. I’m just capping on the ‘brand’ that ICANN created.
We’re working on cooler, sexier names for New gTLDs
NewgTLDsite says
just a faceplate now:
http://notcoms.org/
NewgTLDsite says
Have you ever tried explaining New gTLDs to an ordinary person?
‘Not-Coms’ removes about 15 minutes of explanation. and they understand it better, and when they are done, they would not think to put a ‘com’ at the end of ‘bags.gucci’
Also looking at ‘New Dots’
GenericGene says
Taking the “.com” out of generics is like trying to take the “M” out of Mustang !
Jeff Schneider says
Hello MHB,
The .COM/PLEX Brand War is gaining steam. Its the age old story of the Haves vs the have whats? Almost seems foolish to wage a war like this? Of course with Brigadeer Bill Parsons leading the charge we all can refer back to his O.co campaign and what it did to a trusting End User.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Domo Sapiens says
Sweetie, of course not, a few make sense for brand protection and very very few as representatives of a particular trade say .attorney (whether they will be closed or public GTLDs)…
If you ask 1000 “everyday persons” to go home and then go to :
ebay amazon godaddy google yahoo msn apple outlook facebook cnn cnbc abc cbs nbc nytimes etc etc .
what do you think all 1000 will type in their browser?
What extension some browsers will auto-complete?
Bob knows this, he is not fool, .com is embedded in your head, eyes, fingers…
He is playing it safe, he stirs the pot (even by killing an elephant, or showing a boob), that gets him attention and ultimately interest, he is very good at it, it’s all about market $hare …
he plays the uneducated like a violin…
Typing .com :
it’s a pavlovian response, its a given, gut reaction, knee-jerk, reflex, unthinking response
J Berryhill for President!
Grim says
@NewgTLDsite
It’s good you’re working on “cooler, sexier names” for the new gTLDs. While you’re at it, work on some cool and sexy content for those name’s websites as well. (You know, the hard part.) Or is the goal just to have the cool and sexy names, and no content?
Grim says
NewgTLDsite wrote:
> Have you ever tried explaining New gTLDs to an ordinary person?
Curiously, I’ve never had to, as no one has ever asked. Most “ordinary” people I know don’t even know .CO exists, even with all its marketing.
NewgTLDsite says
@Grom
That will come.
Every artist in the world will want their website on a .art extension.
They tell me everyday, in no mild terms. Some actually plead for their name, writing compelling heartfelt emails about why they need their name.
If you only knew, the storm that is brewing.
FitnessBlog_BR says
good move to boost conversion rate when they will be pimping .whatever as the next big thing on the internet as the .com on the logo won’t be distracting a customer from his golden dream coming ‘true’.
JBLions says
Just shows how well ingrained .com is with everybody. It’s what naturally comes after the brand. Most of the other registrars don’t have .com in the logo (dynadot, netsol, moniker etc.), most major merchants don’t. You’ll see it a lot with generic words still being used. Merchants like shoes.com, hotels.com, registrars like register.com. And that they’re in the business of selling different extensions. Don’t consider this much of a story at all.
Ryan Jenkins says
I am still selling domains for 4-5 figures in the .com extension to end users, while the .co sits unregistered, they simply do not care for it. I am not one to change their perception.
Ryan Jenkins says
Each GLTD will have a few good phrases, it is what do you do with the 90% of the pigeon crap that is left in those keywords, that is where we will see the cashflow divide.
You notice how much of the money is raised, many of these companies do not believe enough, to put their own money, or assets on the line to back these new tld’s. Get into an auction with Google, or Amazon, and they will bring you to your knees in trying to ever recoup your cost.
sweetie says
@Ryan
You’re comparing a 3-year old child (.co) to a 30-year old adult (.com). The child can not do the job just yet. Give it time to grow up. Its doing great so far
My main concern is that someday Google modifies the search algorithm in such a way that the domain extension no longer matters (something similar to what happened with the www.)
Jeff Schneider says
@ Everyone,
There is a Huge Catch 22 that knowone is addressing here.
The gTLD phenomonon funnels revenue dollars back to participants, .COM Profit Centers. So which would you rather own a .COM profit center or cracked Actor ?
Gratefully, Jeff Schneider (Contact Group) (Metal tiger)
Grim says
NewgTLDsite wrote:
> @Grom
> Every artist in the world will want their website on a .art extension.
I’m sure a fair number of artists will, and that’s good for the registrar. But is it good for the artist, especially since most are unknowns who will have to promote their domain to get any traffic at all?
There are already many well-known social art websites out there (like DeviantArt, ArtSlant, ArtBistro, among others) where artists can interact with each other and give each other feedback, which is probably better for the vast majority of artists than being alone on their own ‘domain island’ which they will have to find some way to promote if they want visitors.
Anyway, at this point, any artist with talent already owns the .COM of their name. For example, Mark Ryden is someone whose work I have bought… if he gets a .ART I’d be a little surprised, since he’s had a very well-known and solid .COM presence for years.
Ryan Jenkins says
@Sweetie
Google will meet it’s match soon enough, it doesn’t matter, what does matter is when that 50 year old lady logs in to find a watch for her son’s graduation etc.. they go to .com, they feel .com is safe, they feel .com is commerce, they can put their credit card into a .com… .co feels like a cheap rip off in most cases…
I feel bad for all these corp’s that are being blackmailed into protecting their marks, not by necessity, but they simply have no choice, as fool from India/China going to register a similar mark, and sell knockoffs, or trick some poor old lady into her banking codes…
Like I said, .net’s sit empty .co etc… they are paying up for the .com… If we can’t work a deal, and they say hey I got the .net for $10, a year or two later they come back, and pay up for the .com…
If I had $100MM lying around, I may play the gltd lottery, probably because I was bored, and for no other reason.
NewgTLDsite says
@Grim
You may be right, Rick, Mike M could be right. New gTLDs could mostly fall on their face. Personally, I think many .com names will retain and increase their value. The longer they are, the less likely that will be, though
From a domain investor point of view, New gTLDs are risky.
I just love all the little buggers, and think gTLDs will benefit the entire industry, including many .com stakeholders.
It’s probably a win-win.
I should know better than banter in these forums. Sometimes just can’t contain my enthusiasm
Good Luck ALL
Paul says
I love how the dot.com domainers twist everything around.
“That establishes .com as the gold standard and the ASSUMED extension for any large or important corporation.”
Rubbish. That is not at all what GoDaddy’s own CEO was saying.
What part of, “As the world is moving away from a .com world, we are changing our logo to remove the .com and make it just Godaddy.” do you dot.com domainers not understand?!
I said the very same thing in response to a story not long ago. I said the focus should be on branding your NAME, not an extension. Dot.com is not the be all and end of business. And the landscape is changing.
Domainers like that Metal Tiger guy can do their dot.com cheerleading after every single article Mr. Berkens writes, but that doesn’t make their opinions fact. Everything changes. Nothing stays the same. Dot.com domainers refuse to accept that reality.
BrianWick says
Let see – The Daytona 500 and Nascar gear in general have GoDaddy.com – but they run “.co” infomecials during the 500 and other Nascar events.
I think they are just trying to figure out “who they are” and are being PC about what they are really doing – fucking over everybody – that is really what even dropping .home and .casa is all about – not spreading aut their “fucking over” ability too thin 🙂
Jeff Schneider says
@ Paul ?? Who are you?
R.E. = ” There is a Huge Catch 22 that knowone is addressing here.
The gTLD phenomonon funnels revenue dollars back to participants, .COM Profit Centers. So which would you rather own a .COM profit center or cracked Actor ? ”
As you were talking out the side of your mouth, what above do you not understand as factual. Careful your not dealing with a person who has not sat through countless Dog and Pony shows like yours.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger))
unknowndomainer says
They are dropping the .com from their LOGO. That’s it.
A LOGO.
Not their name. Not their motive. Not their goals.
Their LOGO.
I’d be more impressed if they got rid of the geek kid and changed the font.
Paul says
@ Jeff
I think the GoDaddy CEO summed it up nicely.
You can claim you dropped the .com from your sites for whatever reason, but it was CLEARLY STATED that they were dropping it because the world is moving away from .com. They’re doing it and so are many others. It’s not because .com is the “default”. I don’t think a CEO of a major corporation could have expressed it any clearer, yet .com domainers are still in denial.
To your claim of gTLDs funneling money back to .coms… PROVE IT. That theory is nothing more than urban legend in my opinion. Something .com domainers made up and took viral. Just like you guys are now trying to twist the dropping of the .com into a default claim.
I’m not saying one should not own their .com, provided they can do it without paying some domainer a King’s ransom. But like the CEO of GoDaddy said, the world is moving away from .com. If you have a problem that, take it up with Blake Irving.
Jeff Schneider says
@Paul,
R.E. = ” To your claim of gTLDs funneling money back to .coms… PROVE IT. That theory is nothing more than urban legend in my opinion. ”
You really are uneducated to New World Marketing Realities if you are unable to connect the dots here. You need to do your homework, I will not fill you in on whats happening. Tell me though that you are an End-User who is confused I will bend over backwards to help you.
Gratefully, Jeff Schneider (Contact group) (Metal tiger)
BrianWick says
Does IBM promote itself as IBM.com – NO
Does everybody go to IBM.com when they are looking for IBM info on the web – YES
Does GEICO promote itself as GEICO.com – even on NASCAR – NO
Does everybody go to GEICO.com when they are looking for GEICO info on the web – YES
As far as NASCAR:
its generally all the same – most do not use the .com
Everything else is just pure denial – including pure denial as to what was indured (and happened) to make it a “.com is the only one on the shelf” world.
Paul says
@ Jeff
Sure, I’m an end-user who is confused. So too, apparently, is GoDaddy CEO Blake Irving. So I guess I’m in good company.
@ Brian
Has no one heard of a search engine? People do not type in example.com anymore. They go to Google, or some other search engine, and plug it in. Who types in the URL ibm.com, geico.com, and so on? If I’m searching for something, I type it into a search engine. I can’t remember the last time I physically typed in a URL. This speaks to the myth of type-in traffic. Google “type-in traffic myth”. It’s just another misleading “metric” which domainers use to pump up the value of their domains.
unknowndomainer says
When people want to go to IBM it’s usually for a reason and they likely go to their search engine and type in: IBM Edge Servers, IBM Cloud Services etc. Who really goes to IBM.com?
The valuable commodity is the left of the dot which is worth 1,000,000 x the right of the dot.
The key is that you have focused on IBM has the provider before anyone else.
This is basically what GoDaddy is saying.
For non-brands? Then things are obviously different; however, I think most type in traffic is curiosity/accident more than expectation of results these days (unless the result is known, obviously)
BrianWick says
So Paul-
“Has no one heard of a search engine? ”
Let me know how your customers feel with a business card. print media, billboard, TV ad that says:
Paul ???
Facebook/PaulsBusiness
PH: 123-456-7890
Says alot about your business – yes ?
Jeff Schneider says
@ Paul,
If you really want to know the truth you have to go where it is. Now you can sit in front of an Ad team or take Old World Marketing advice, both of which are obsolesced or you can go out on a limb to get the fruit. Hint Friut Stand = Ricks Blog.
If you cannot stomach this suggestion ask yourself what you have been depriving yourself of ?
DENIAL is the # 1 Business Killer
Gratefully, Jeff schneider (Contact Group0 (Metal tiger)
Paul says
@ Brian
I don’t see your point.
Obviously, I’m not suggesting one not have a designated/personalized website. My point is it can be .com, .net, .whatever. It will increasingly matter less. Take Bruce Springsteen for example. Google his name and you’ll find his official website, brucespringsteen.net. So where is brucespringsteen.com? Nowhere. Probably parked by some .com domainer who hoped to cash in. He didn’t. Springsteen just went around him.
Back to the article above, “10 years from now we will look back at a world where every domain name ended in a .com like our kids look at record players”
That’s a very powerful statement. It’s not subject to interpretation. Either you agree or you disagree. But this CEO is not alone. I agree with him 100%, as do many others. Jeff says denial is the #1 killer of business. Might I suggest the same rule applies to those in the .Com business. Seems to me the only people in denial, based on the article above, is .Com domainers.
Again, if you can get your .Com, get it. Why not? Get all the major gTLDs for your brand if you can. But the days of .Com domainers bending folks over to get their .Com domain is fading. It’s a concept that scares those who are heavily invested in .Com domains. I understand why. But you all had a great run. You made money, hand over fist, for year and years. .Com domains will still have value for years to come. .Com domains may always command a premium. Just not the kind of ridiculous premiums we’ve seen in the past. But the days of .Com-only domaining are over. Done. Put a fork in it. Frank Schilling saw it. I see it. GoDaddy sees it. Countless others see it.
Anyway, moving on to the next story.
BrianWick says
“Springsteen just went around him”
He lost a UDRP years ago:
http://wipo.int/amc/en/domains/decisions/html/2000/d2000-1532.html?1=1
sweetie says
Paul is right: all across the Globe (except for the US for now) the popularity of .com is decreasing rapidly in favor of the ccTLD.
@Ryan
You’re talking about a 50-year old lady as an average internet user nowadays but she is not one. She is like a dinosaur about to die out. The future belongs to all these young brave entrepreneurs out there who are starting new businesses (websites) every day. They do distinguish the domain extensions and are not willing to spend thousands of dollars on short .com’s because they don’t have that kind of money to spend. They embrace .co as they can not afford its .com equivalent – the economy wins
Very often folks talk about a potential leak of some traffic to .com as an argument against .co but one should do the math here: what’s worth more: the lost traffic or the money which’d take to get the .com and in case of Vine.co it could be millions of dollars.
Just look up “vine” in Google – see what I mean?
BrianWick says
“all across the Globe (except for the US for now) the popularity of .com is decreasing rapidly in favor of the ccTLD.”
So why have europeans bought BraClub.com and BatteryClub.com at around $20K, Esko.com at $75K – yet the .co still is ready to be bought from Colombian Jaun Calle at $25 for most of my sales.
Do not let horse shit get in the way of frustration friend – be smart and play your own .com game friend 🙂
Grim says
sweetie wrote:
> Paul is right: all across the Globe (except for the US for now) the
> popularity of .com is decreasing rapidly in favor of the ccTLD.”
This is like saying, “all across the globe the popularity of gold is decreasing rapidly in favor or aluminum.”
Aluminum, being the most abundant metal on earth, is readily available to anyone who wants it. You can buy as much as you want at your local supermarket, in the form of aluminum foil.
In comparison, gold is rare, and not so easily obtained. Your supermarket doesn’t usually carry it in its aisles. (Only people like Oprah can even think about using ‘gold foil’ to keep leftovers in.) This doesn’t make gold any less valuable or coveted. In fact, it’s just the opposite.
The same can be said of .COM vs any other domain extension. Simply because people may be moving to other extensions, in no way diminishes the value of .COM. It’s just more probable that they can’t get or afford the .COM version of the name they want. If they could, their choice would very likely be different.
When corporations and major websites start fleeing from .COM en masse, then you’ll have an argument worthy of discussion. Until then, you simply have a ‘twisted truth.’
Jeff Schneider says
@ .Whatever Evangalists,
If you all think that the best way to enter a shark tank is by being a little fish, by all means start your online business regardless. You may just be lucky enough to survive being a Big fish’s Dinner. I am rooting for you,to survive and then earn and take control of one of my Big Fish .COM profit Centers.
Little fish hide in the coral for protection, while the Big Fish own and control the commercial shipping lanes. This is the reality you all choose to Deny. I sincerely wish you luck.
joshmetnick says
If I were one of the companies or individuals using GoDaddy.com among the 55 Million .com registrations, I certainly would not appreciate those comments from the Godaddy.com CEO. ““10 years from now we will look back at a world where every domain name ended in a .com like our kids look at record players” said Blake Irving the CEO of Godaddy.”
Talk about biting the hand that feeds. Ouch. You’d think he could put a more positive spin on the new gTLDs instead of labeling his entire customer base an anachronism.
Josh
bnalponstog says
Josh you’re spot on there.
For over a decade they’ve been the carnival barker for .com — or just snake oil salesmen?
Anyway, it was a stupid thing for him to say.
Michael Berkens says
They also pointed out that of the 55 Million domains under management (included in the post) that only 68% of those domains are .com’s meaning that even before the 1,000 new gTLD’s 32% of their registrations are non .com’s
Domo Sapiens says
no surprise there…
count .net’s orgs “1 USD .info regs” .co’s regs etc etc and that’s what you get …
Their moving towards the area of potential highest growth…
windy_city says
…Unlike the older domainers, the younger people have grown up with websites that have extensions other than .com, so they do not see the Godlike qualities of a .com, nor will they, since it is but one fish among many to them in the International Territory of Cyberspace.
To be sure, that fish is mighty big, but it is not as big as it once was 5, 10, 15 years ago. Bottom line, the playing field is and has been in the process of being leveled and endusers will seek quality keywords in any extension that will not be outside of their budget. Dot com is overpriced and it has nothing more to offer than any other extension in reality and the younger generation experiences this, so .com is experiencing an atrophy of sorts, kinda like what happened to radio when the one-eyed goddess made its appearance. Over time it just got put in its place. .com is still royalty, to be sure, but more like Queen Elizabeth than King Henry VIII.
But ya gotta give props to the older set with their orthodox ways. 13 years into the 21st century and they still are using 20th century thinking…
Michael Berkens says
And as Godaddy said Only 68% of all registrations are .com and that is before 1,000 new choices
BrianWick says
Its all about registrars selling new non.com’s – not about how many actually have live content
Brad Mugford says
“And as Godaddy said Only 68% of all registrations are .com and that is before 1,000 new choices”
What % of GoDaddy domains are not the Big 3 or ccTLD?
Probably 15% or less.
The other way to look at this is the new extensions are fighting for like 15% – 20% market share, if that, spread across 1000 extensions. Good luck with that.
Brad
Michael Berkens says
Brad
What I’m saying as we sit here today only 68% of godaddy registrations are for .com, what percentage will that be 5 years from now
Myabe we should run a poll
Brad Mugford says
@ Michael
I am not sure there is direct correlation between the number of registrations in an extension and awareness, usage, credibility, or value.
.INFO has 7M+
.BIZ has 2M+
.Mobi has 1M+
That is 10M+ domains right there. 99% of which are worthless.
I have no doubt that there will be plenty of new registrations overall.
There has always been stupid money in new extensions.
However, this time the pool of money will not go as far with many other options.
Brad
Michael Berkens says
They are not worthless to the registries that are selling the domains
Brad Mugford says
“They are not worthless to the registries that are selling the domains.”
How much revenue is .INFO generating with an endless amount of free and $1 registration offers to inflate their registration number?
You are basically looking at this program through the benefits of the registries and registrars only.
Brad
BrianWick says
So we are back to the mechanic / registry analogy – telling you a $2,500 transmission is needed – but to make yourself feel better the “registry” sells you the $89 brake job.
And that friends – is good business – all the money will be with the registries.
Michael Berkens says
Brad
1st of all I think its been years since .info domains were available for $1
Second yes there are many different businesses in the same space and not all businesses have the same model.
I’m a domainer but I see all sides
Jeff Schneider says
@ Paul,
What do you base all your opinions on ,as in what marketing analysis experience have you had?
Your observations are hilariously sophomoric. you are obviously swallowing some scribes Kool-Aid, that has no Marketing Analysis background. I assure you I do and you absolutely have no fundamental clue as to whats really going down.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)