G.co has hit New York’s Times Square and now so can your pictures.
Google is using the domain name G.co as a branded marketing shortcut.
The campaign is called “For Everyone” and is part of their ad campaign for Google’s Chrome Book product.
“There’s no bigger stage than Times Square in New York. That’s why we figured it would be the perfect place to show the world what For Everyone looks like.”
“Want to see your contribution on the big screens? Just add something. We’ll try and feature as many as possible.”
You can just go to G.co and upload your pictures and add a couple of words to it using the theme For Everyone, so you will have to caption your picture with the words :For….”
Google will of course select through the pictures but if they select your picture Google will email you a photograph showing you what it looked like when it was displayed in Times Square.
Google is using the same tag line “For Everyone” for their Chrome Book laptop ads.
You can watch a Chrome Book commercial here.
Interesting how G.CO/EVERYONE forwards to GalleryForEveryone.COM. Just typing in G.CO without EVERYONE (as I did at first) is a bit confusing though, as it doesn’t have an obvious way to navigate to the “EVERYONE” page, or anywhere else for that matter.
Anyway, it initially sounded like this could have been the big thing that gets people more used to the .CO extension, and it will in a way, even though the final destination is a .COM. I think they may have been better off just leaving it as G.CO/EVERYONE, as some confusion as to why the page forwards to a different address may arise. (And why not just tell people to type that in, in the first place?)
Will be a lot easier when they can just use something like ‘Everyone.Chrome’ in a year or so.
Times Square is a big spend to promote something on a .co extension.
A thousand new not-coms is going to shake things up.
Someday we may weak up to G.co instead of Google.com which is already happening in Japan where the popularity of G.co is rising rapidly
YourFaceHere.com would be more memorable and relevant
btw, I remember after Howard Neu bought PDA.mobi I suggested using the domain to use a cell phone to text a personal display of affection the would go on a huge billboard in Times Square for $100 in rotation with thousands/millions of others (you now “Mike Loves Judi”) I still think there’s money to be made with this concept, especially on NY eve and you don’t need to be Google to sponsor it