The domain name Lish.com sold on Sedo.com in June for $45,000.

Today according to a press release, the buyer of the domain is  Payvment, which calls itself “the number one Facebook ecommerce platform”, launched a site on the domain.

Payvment has raised $7.75 Million in funding.

Lish.com also got some love from TechCrunch.com which ran a story on it today.

Back to the press release:

“Lish.com, is a “new product discovery destination that lets people shop what’s trending across the social web”.

“Lish.com delivers the first real-time feed of the hottest products on Facebook and Twitter. ”

“Feedback from the shopper community promotes the items featured on Lish.com from amongst more than 4 million unique products offered by Payvment’s seller network.”

Here is how the company describes the site:

Lish.com features include:

• A real-time view of products trending across the social web: the Lish.com experience showcases the most popular items on Facebook and Twitter based on continuous community feedback.

• New emoticons that drive social interactions: shoppers can react to products with a “smiley-face”, a “meh-face”, or a “frowny-face.” These reactions drive which items get featured on Lish.com and encourage discovery with friends, fans and followers on Facebook and Twitter.

• One-click purchasing: the Lish.com buying process has been drastically simplified for discovery and impulse buying on both mobile devices and the web.

“A product of the company’s deep understanding of social commerce, Lish.com is the latest in a series of innovations from Payvment.”

“In June 2012, Payvment launched one-click Facebook Ads to enable sellers to turn their promotional posts into targeted Facebook Ads. ”

“In February 2012, the company launched Social IQ, a “Social Marketing Expert-in-a-Box” that promotes optimal social media activities that boost sales and shopper engagement with Facebook sellers and their products.”

“”Payvment, Inc. (www.payvment.com) is an award-winning, venture-backed startup that has created the number one Facebook ecommerce platform.’

‘Payvment provides one of the only apps that enable brands and merchants to create their own storefronts and get discovered by the more than 900 million people who use Facebook. :

“Payvment has over 175,000 active sellers offering more than 4 million products across Facebook as well as Lish.com.

“Sellers can launch a free store in 15 minutes at www.payvment.com.”