According to a press release just out Moniker® and SnapNames®, announced today they were going to provide Sunrise and Land Rush auction services for new gTLD registries

“Leveraging industry expertise and patented technology, auction services are now available for the initial launch phases of a new gTLD – typically known as Sunrise and Landrush phases.”

“SnapNames’ Sunrise and Landrush auctions offer registries a reliable and equitable means to allocate a new domain name when multiple parties have submitted registry approved applications.”

“With highly anticipated innovation and growth expected from the launch of new generic top level domains, we are pleased to announce the newest addition to our solutions for registry operators and brands,” said Craig Snyder, CEO of Moniker and SnapNames. “Our technology and marketing focus continues to provide strategic tools that positively impact profitability for our partners and customers – which is essential in today’s global economy.”

“With the addition of Sunrise and Landrush auctions, Moniker and SnapNames further expand registry products focused on monetizing and attracting users globally at every stage of the domain lifecycle from launch to maturity to expiration. The comprehensive registry solutions suite now includes:

• Sunrise & Landrush Auctions – providing proven technology and expertise to allocate new gTLDs when multiple approved applications exist
• General Availability Registrations & Auctions – partnering with registries to market and provide businesses and individuals worldwide secure domain registrations and distribution
• Premium Brokerage, Auction & Escrow Services – build your registry brand, gain exposure globally and generate revenue from high-profile registry reserved and owned domain name sales
• Expiring & Deleting Auctions – converting registrar and registry non-renewing domains into high-margin recurring revenue while boosting the number of domains under management”

“Registry solutions provide robust support to assist our partners every step of the way.”

• Personalized consulting and solutions from inception to completion
• Easy implementation with automated results and tracking
• Ongoing revenue solutions – Premium, Expiring and Deleting sales programs
• Customized marketing and sales support and opportunities – online and traditional
• Dedicated technical support and account management”