According to Adage.com Google has applied for 50 new gTLD’s altogether, including those reported by other media outlets.
.Google, .Youtube, .Lol and .Docs are the only 4 new gTLD’s that Google announced on its blog today, so they have 46 more they aren’t releasing information on today.
You can check out the full Adage.com story here.
amazing, what will everyone do with all this random stuff
Content is KING; don’t forget this time-tested fact.
Google has enormous power to alter internet users perception.
This is HUGE.
The only thing that really interests me in these right of the dots is how google will treat .city geos. If google treated .London in the preferential way it treats .co.uk then the geos become very attractive. Example a search undertaken in london will show .london results over .co.uk if the relevance is deemed the same. If it will treat them they same as a .info then they become far less so.
And remember what Google said about new gtlds earlier . . .
“We want to help make this a smooth experience for web users — one that promotes innovation and competition on the internet.”
People, internet users everywhere, are going to be ACUTELY aware that internet addresses don’t necessarily end with .com.
And it’s going to happen real fast.
WHO will really buy 50 new TLDs of his domains only from Google? (and about 1,900 from others?)
This is a game changer, once some of these heavyweight companies like Google start using and promoting new gTLDs that will certainly get everyone’s attention especially if they start giving away free registrations to people.
A few of the new gTLDs are surely going to become very successful and investing in their second level domains will probably pay off big time, the problem is that it’s hard to know which ones are going to take off in the future.
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“And remember what Google said about new gtlds earlier . . .
“We want to help make this a smooth experience for web users — one that promotes innovation and competition on the internet.”
People, internet users everywhere, are going to be ACUTELY aware that internet addresses don’t necessarily end with .com.
And it’s going to happen real fast.”
————————————————————————————————
@Tom,
I think you’re right, and I also think my .TV domains will f’ing SKYROCKET in value as a result of Google’s hard work. Nice, very nice…
“
oJohn
This is what I have been telling you guys for over a year.
All the big .brands will be coming in.
Potential conflict of interest here.
If the search giant Google gives preferential treatment to their own extensions over other extensions in search results, expect the US government to take a look at that.
Brad
They will make the TLD’s available to the public and tada – a new era is born on the internet. A good example is youtube! People on youtube will be transfered to username.youtube instead of youtube.com/username.
I think the days when .com was king are definitely numbered. Maybe not today, maybe not next year, but 5-10 years down the line brandable domains like Meet.Me, Watch.TV, Go.Play, The.Web, Travel.Shop, NY.City, Sweet.deals, Live.Sports will be the new future of the internet. Short, memorable, brandable TLD’s with matching keywords.
The shift is already taking place in Europe. .Me and .Tv are great examples of what is to come. Sure, most companies still grab the wordTLD.com today. Why? Because the average Joe doesn’t know what’s going on behind the scenes. As the rest of the world is adjusting to the new TLD’s in the years to come, the .com’s will slowly blend with the masses and fade away. .Com won’t disappear all together, but it won’t be on top of the food chain anymore.
Let me put it this way: The internet was born with .com, now the new kids on the block are getting ready to step it up.
30 years from now people will tell you “Remember back in the days when everything was about .COM?”
Brad
And 5 years later some court may make a ruling on it.
@ MHB
and so how do you pick which ones you want to invest in as far as second level domains, even the new gTLDs that have obvious potentials are not going to be a sure bid since there are so many of them to choose from.
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@ MHB
5 years from now these generic extensions still might not see the light of day, between legal issues, objections, government involvement, etc.
ICANN’s contract has not even been renewed yet.
This entire process is not as clear cut, and smooth sailing as many “consultants” with a financial interest would lead you to believe.
Brad
ojohn, that is a good question.
What willbe hot, what will fizzle and die ?
How can you get ahead of the crowd before they realise what’s going on.
What gTLD will the registrars embrace. Will they hold off coz it’s Godaddy offering that gTLD or Directi ?
Questions questions..
What will happen when Google just offers the domain names for free ?
Give every gmail user their own dot gmail domain based on their current gmail address ?
questions questions.
Have fun.
Brad
Its not going to be smooth sailing for all apps
But .brands, and Geo’s and some uncontested non-objected to generic you will see some of those live next year.
@Brad
There is no way the U.S. gov is not renewing the ICANN contract in the current environment of global internet governance. Companies are banding together to fight the U.N. takeover. Ditching ICANN now would be handing over the internet to the U.N. Not gonna happen.
Some New TLDs will take a long time, others will be doing sunrise within a year. Contending applicants will make deals quickly to take advantage of early market entry. The applicants recognize the value in this.
@ Brad
It’s hard to believe that at least a handful of these new gTLDs are not going to be able to compete with the already established extensions such as .com. Even if only 10% of these new gTLDs become successful that will have a big impact on everything. Off course the difficult part is figuring out which ones are going to be amongst the 10% that are going to take off.
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Tom g –
Good point which raises a question that you may know the answer to, do all these new tlds fall under us jurisdiction like .com?
Depends where the registries are located
If they are outside of the US then they can’t get hit by US seizure orders
I am thinking that what are waiting for us from google.
@back
I’m probably not the most qualified to answer but I’ll give it a shot.
All registries will have a contract with ICANN, which is a U.S. company. But many registries will actually be companies that exist in jurisdictions outside the U.S. In that way, they would be unlike .com
This could make a difference in lots of areas like law enforcement, trademark laws etc. But I don’t know all the legal implications.
F google.
I dont know how else I make that any more clear.
@Together: Dot Com will always be king and now with the market being flooded with CRAP, it will be worth even more. You watch.
Thanks Tom
I am selling ALL my domains…goto domaining.com and read the sponsored link…on top of the page….
Not to say that domainers as a whole aren’t being a bit Pollyannaish about the new TLD thing, but reciting all the new TLD applicants might be a bit alarmist.
It’s pretty much expected that a lot of the big brands are going to adopt them en mass, equally no shock that some domain reseller companies are going to speculate on generic keyword examples in large bundles.
All that answers one question, but not the big question.
The big question isn’t adoption by billion dollar corporations or speculation by domainers. The big question is use, application, what kind of marking weight is put behind developing brand identity on .whatever and if that inspires some kind of critical mass/paradigm shift.
If you look at the internet ecosystem, companies that began as relatively lean startups comprise a large percentage of todays most relevant eCommerce. Do you realize what $185,000 “application fee” means to a small startup? That’s five full time Indian coders, a modest office for a year, furniture from Ikea, a hot secretary and a bad ass launch party.
Fuck that. I’ll spend the $8-$5000 on a suitable .com and kick it with Amazon, eBay and Google who are .com right there with me. They might apply for .Amazon, .eBay and .Google but until the public identifies them with anything other than .com, then .com is where the marketing value remains.
@Mike,
You’re wrong. Content is King – end of discussion.
Not to spoil ogry of new tlds celebration, but Google has by far the most to lose from new tlds adoption than any other company. Google wants new tlds adoption as much as it wants more apps adoption. Last thing Google wants is for people to start thinking .london when they are planning to visit London. There is only one word Google wants everyone to think, and that word is Google.
Google will do its best to squash new tlds adoption like an annoying cockroach, it will even buy it just to squash it if it has to.
Never have so many paid so much for so little.
All non .com tld’s have just increased 50% in value because Goog is getting 50 new extensions!
Goog has just single handedly dropped .com values by 50%!
.com was just for suckers!
And Montenegro has taken over cyberspace!
.lol
Fools
@Jon nailed the point that most people are overlooking *****
“Not to spoil ogry of new tlds celebration, but Google has by far the most to lose from new tlds adoption than any other company. Google wants new tlds adoption as much as it wants more apps adoption. Last thing Google wants is for people to start thinking .london when they are planning to visit London. There is only one word Google wants everyone to think, and that word is Google.
Google will do its best to squash new tlds adoption like an annoying cockroach, it will even buy it just to squash it if it has to.”
If .gTLDs take hold and become so popular, why do you need to type anything into Google at all ? want london hotels, type in hotels.london or london.hotels. Want movie tickets? Type Oceans11.movie.
Looking for a new summer wardrobe ? Summer.clothes
So I completely agree Google has SO MUCH to lose if gTLD’s ever truly become mainstream and take over. It might not happen right away, but if they get too popular and ACCURATE/CONTAIN QUALITY CONTENT, I agree that Google will SQUASH THEM. They will have to because Search is their flagship product.
But if the .gTLD’s just fiddle along as vanity extensions that are used here and there, then not a problem and Google can support them.
Those with unsold yet brandable and useful .com’s along with those that see users struggle to get even simple .com urls right have the hardest time believing that internet user or especially end user interest in any .whatever will be any higher than in .com names.
So what will happen IMO? There will be the historical buyer frenzy for most all new .whatever GTLD names released followed by deadly silence.
Bottom line if you like the name extension intro rush there will be many opps to come for you with GTLD rollouts. But if you are expecting long term adoption of multiple .whatevers from the common Internet user… Not going to happen!
i still have yet to go to a dot xxx site
dont see the need
It’s all about intuitive right of the dot addresses from here. There are at least twenty GREAT rotd extensions that will kill it in advertising.
.you, .yes, .free, .buy, .go, .ok
Services will break the keyboard addressing open stuff like .eat, .pay, .rent, .zip, .map, .city, .trip
I think .me was the watershed where people finally realized intuitive rotd can be very sticky in the brain. It should have been .tv but they botched it so badly.
I see new life for .us also
Maybe one of Google’s applications is .blog I have no idea but that one will be a goldmine of regs.
It comes down to what works in conveying the information and what can be removed. If you are running a blog it is not necessary to have “com” in your domain address. JoeBlow.blog conveys all of the necessary information. That extension is going to work bigtime.
I agree with Mike ! What the hell are they going to do ! I would be buying dot com’s
OK kept reading the site and quickly found out at least one applicant for .blog.
You all are talking crap. I only agree with those who say that Google is going to be the biggest loser. You have to know the following: There are millions and millions of websites in the world and not even 1% of them make over $100K a year to afford the luxury of having a .newgtld. In other words, people around the world visit different/various websites daily. Google is one of the website that many people go to search something but when it comes to other types of things people visit other websites and many of these websites may also be very popular in the world or in a particular geographical areas but they do not make enough money to afford to have.gtld, So even if Google is successful in using its .gtld, which is possible but not easy, the general population will finally know that the other websites they visit, which are the majority in the world, do not seat on a .gtld, Then at this point confusion in the mind of general population will start happening, and when this start happening the first thing people will start thinking is the .com extension.
Apparently no one here got the memo- Google is so last century and soon to be killed by the bullet Mr. Jobs left with their name on it:
http://youtu.be/nqXGWQhowXk
and
http://www.forbes.com/sites/ericjackson/2011/11/04/more-proof-that-siri-is-intended-to-be-a-google-killer/
Google is going to make these domains parked pages and send all the keyword searches to them instead of you
PARADIGM SHIFT!! These right of the dot words will work great in links on the page.
I see mass migration in several niches. Obviously Hollywood trailers are going to .movie and .film right away.
The psychology of .com is going to be SMASHED. And it’s going to happen quickly.
I agree with @Emma
It’s not even a real battle. For every proposed/used ABC.gTLD there is already an ABCgTLD.com. There will always be. And the .com has had a 1, 2, 5, or 20 year start. And there are so many domains/companies/promos on .COM that just don’t make sense on a gTLD … just not conducive to it. I agree 100% with Schwartz that no company can invest millions into a venture on a gTLD without first having the equivalent .COM. Once they have it they can simply forward it to their new gTLD if they want- but without it they are f*cked.
If you own the equivalent .COM of a gTLD that tries to go big … well, my guess is you’ll have a very valuable asset on your hands. Keyword and generic .COM domains that will soon have an equivalent .gTLD …. $$$$.
Simply put, for every single .gTLD there will be an equivalent .COM to potentially upstream/undercut it or just straight up compete with it head on, but there will not be an equivalent .gTLD for every .COM.
To clarify:
Every single gTLD can be expressed as a .COM for $10
Every .COM CANNOT be expressed as a gTLD unless that gTLD exists.
Obviously there are millions of words, and tens of millions of keyword combos. They just won’t all won’t be possible since it’s going to cost $185k +, and so many words won’t be worth creating “right of the dot.”
But even if every possible gTLD DOES somehow magically come into being at some point in the future (if we were to assume this impossible/unlikely scenario) … well, the .COM is still there for every single one of those, too.
(sorry to multi-post, but I think it’s an important point)
Sorry M, but the worm has turned!
IronMan.movie works great on web pages as a link and in advertising copy. Much better than Ironmanthemovie.com. The “com” isn’t necessary.
Going to try to avoid random banter and argue with haters of gTLDs (vested in .com) but . .
I find it truly amazing that you can possibly argue that Google applying for over 50 TLDs and issuing statements such as . . “We want to help make this a smooth experience for web users — one that promotes innovation and competition on the internet.” means they hate new gtlds and are going to squash them.
There is a billion dollars coming into New gTLDs in the next couple of years, and Google is on board, leading the way.
Paradigm Shift
@Archiba
are you an ICANN employee or something? starting your own gTLD or planning to invest heavily in one?
you added a convenient “the” … it would simply be IronmanMovie.com
The gTLD may sound sharper in certain instances … but that was NOT the point. The point is that for every single gTLD there is an equivalent .COM. But for millions and millions of .COMs an equivalent gTLD WILL NOT EVEN BE POSSIBLE
.lol
i’d follow up with .haha or .thatshilarious or dozens of other phrases.
but those would’t make .gTLD sense because those will probably never see the light of day. ever. but i can easily throw a .com at the end !
Companies have invested TRILLIONS and TRILLIONS into branding, advertising, and marketing .COM since the Net began.
All the gTLD’s combined will never ever even get close to that ballpark anytime soon, if ever.
Archiba wrote:
> The psychology of .com is going to be SMASHED. And it’s going to
> happen quickly.
I see so many new ‘Robert Cline’ clones all of a sudden.
In any event, while I agree with everyone who is coming out of the woodwork to proclaim that “content is king,” I also have to smile at that. Because while it’s easy to register a new gTLD, it’s extremely difficult to create great content. And what will be even harder will be to then compete against the already established .COMs out there that have a loyal audience, and who have a head start because they’ve been at it for years.
While one would think that Facebook’s IPO would have taught many who invested in it a lesson, ‘hype’ still seems to be very much alive and well.
M, I only have one good .me domain because once again I missed the big picture.
Sedo sold a bunch of inferior .me domains this week for good money. The writing is on the wall. There are going to be at least a handful of great .me startups in the near future. That extension works intuitively. I see it as a turning point. Add the giant corps that are going to push the new tlds and this is REVOLUTION.
The public is going to be retrained to gather specific sales/marketing information from the right side of the dot. Generic terms like com and net and org are actually too generic in hindsight.
Hawaii.go is a great domain. Fill in the blank destination works with .go
.blog, .go, .law, .game ….these are huge winners providing the tld extension owners are not incompetent like the .tv fools.
We are now well past the point of debating whether or not the new gTLDs are going to play an important role in the way that people are going to be using the Internet in the near future. The question now is how do we identify which one of the new gTLDs are going to have the best potential as far as second level domains are concerned. I am a fan of .com like most people here, but I am also interested in exploring the potential opportunities in second level domains for some of the new gTLDs .
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Innocuous, let’s examine the difference between .co and .go.
…
…
…
Isn’t it obvious from a marketing standpoint? .go works big time verbally in ad copy TV or radio. While .co is confusing. The .go provides information, a verbal command. Easy to remember. Basic sales talk.
Wouldn’t the 26 single letter .go domains be the most valuable “shorteners” on the market?
There is going to be too much SUPPLY and NO Demand … this will cause the prices of domains to go no where but DOWN.
Google is going to be the big winner here.
You have to look what the average Joe is going to do: he will search for .whatever and most likely see no website and run to google or just type whatever.google
There will be a new Kevin Ham born, the man who once owned the internet by sending ALL .cm domains to a parked page.
The man who makes a deal with Icann or whoever to own ALL dead typo traffic is going to make millions per day…average Joe is going to type alot of .whatever and get a dead page…whoever owns this dead page traffic is going to make millions and millions!
@ Archiba
.GO is irrelevant. 2 letter TLD are only allowed for ccTLD.
They are not allowed under this program.
Brad
Dot com domains are going to be dead…
For those that dont believe me, please BUY my dot com domains…
Thank you.
Archiba, when I referred to ‘Robert Cline’ clones, I simply meant that, here comes another round of people saying .COM will soon be dead, or at the very least, overtaken by all these ‘great’ new gTLDs.
It’s not going to happen. And if you knew as much about marketing as you seem to imply that you do, you’d know the very basic reason of why it won’t happen.
Anunt you need to inform Sedo that there’s an error that does not allow me to place a $5 offer for STFU.com which is a solid deal considering the current climate as you are well aware.
.worthless
Brad, thanks for the info. The point stands and the likelihood of a small island nation (possibly yet to exist on the map) rolling out the .go cctld has greatly increased.
There’s this one domainer down in the Caribbean…now we know why Mr GoDaddy flew down there for a meeting!
@ Anunt
.COM has a de facto trillions of dollars of advertising behind it per year.
All the new extensions in the world can’t match that.
The general public is far slower to react to major changes than most people think.
.CO has throw a mountain of money pushing .CO and it still has very limited real world awareness and usage.
Brad
This gTLD thing is awesome, there are so many choices in the new internet.
Register gagafacial.xxx now, pre-register gagafacial.music tomorrow
Innocuous, I said the .com psychology will be smashed. TV/Radio ad copy today is filled with long crappy domains. Watch the rush of lawyers to .law, watch the rush to .blog. With huge players like Google the momentum will reach critical mass.
My argument is that right of the dot letters (now) can, and therefore will, be used as marketing/information. The generic options up until now have not been the cream of the crop. Stuff like .info and .mobi is hardly the cream. But we can see the crack in the wall with .me. Intuitive works right of the dot.
Anunt, I think you are right, you are not following the sheep to the slaughter, you are making some good points, thinking outside the box, people should listen to you…
Domainers will most likely not be able to purchase new .tlds as they did with .com and other extensions, as they will have high upfront costs geared toward professionals.
What Anunt said above, will take some of the desire off the .com, when you have options, you don’t need to spend as much money, I am stockpiling cash, and taking a step back from purchases now…
Once google and facebook start using their .google and .facebook…people are going to forget .com
.com is ancient history…
technology moves very fast…
For those that love .com domains…please buy my .com domains…i’m selling them at my cost…no profit.
and you were wondering how google might treat “new gtld’s” in search results?
now you have an answer. if you haven’t, noticed google results are filled with google acquisitions, be it youtube, blogger, jotspot, or a host of others. it’s only going to increase as long as google remains “the gateway to the web”. they are becoming more like a “portal” (remember yahoo?) than a search engine every day. no matter what you type in the box, you will always get plenty of google-owned or controlled websites. then funnelled one way or another based on your geolocation and search history. little by little, it becomes a portal.
.me is the best domain extenstion next to .com imo
There really is no other extension that makes me think BRANDABLE!!!!!!!!!!!!!!!!!!
Google is going for some nice tld of them. These will help them from getting nice profits to them after approval of domain names by icann.
M – wether you can throw a .com at the end or not doesn´t matter. I´m not surprised if you live in the US, because all you guys focus on is .COM. In europe we´re already one step ahead of you with .TV, .IT, .ME other ccTLD´s. We understand the value/meaning of what´s on the right side of the dot. .Com is far less important as soon as you leave the US of A.
I know why some of the .com investors are worried. They are worried because they will see a decrease in value of their premium .com domains and there really isn´t anything they can do about it. 10 years from now nowbody will pay millions or hundreds of thousands of dollars for a .com, when they can buy a more brandable domain with a descriptive right side of the dot, for much less. .Com doesn´t tell you what a website is about unless you have a premium domain like Makeup.com or Basketball.com; .Travel, .Shopping, .Music, .Blog, .Sports, .TV do.
I´m not saying .haha or .bleh will ever be useful gTLD´s, because they wont. BUT, in the years to come we´ll see a shift towards brands using watch.movies, play.games, online.games, rap,music, go.shopping and much much more. It´s all about branding the right names and making it easy for the rest of the world to find.
The best example is MeetMe.com. They WILL move to Meet.Me in the future, as soon as the rest of the world gets more comfortable with alternative extensions. Other great examples are About.Me and NBA.TV.
I just read this same news story on another non-domainer news site, and the general consensus was that people either saw it as a joke, (.LOL), or they were rather unimpressed about the whole thing.
Smartphones/tablets and apps will change the way people interact with the Internet, (or not), anyway. These new gTLDs are a bit late to the party.
Mr.T wrote:
> 10 years from now nowbody will pay millions or hundreds of
> thousands of dollars for a .com
5 years from now, it’s predicted that tablets will be outselling PCs. Things are definitely going to change, but it won’t be what’s to the right of the dot that will change them.
Google has cash, they can afford to waste it. But the general domainer? Better to put their money elsewhere.
Hey Anunt, if I´m not mistaken you were always a “.com is king” person. What happened? I`m pretty sure more and more “.com people” will change their “.com is king” mindset in the near future.
BTW: That link you posted on domaining.com didn´t work. It redircted to Yahoo asking if we wanted to login as Anunt 🙁
and .G ?
Anunt –
Are you on a wind up? Can you place a link to this portfolio if youre not joking 😉
Super
All TLD’s has to be at least three characters to the right of the dot
Today, the greatest challenge for millions of dotcom account holders is to change their old-fashioned websites. Businesses, (mostly small and medium size) need to efficiently use the social media and start a new generation continuous-dynamic business publication (i.e. fresh news, events, special offers, product/services promotion etc.). This will be the new digital knowledge- or content flow. They will need to learn the new art and way of business communication and they need a smart technology to manage it.
Our team wants to register the dotToday top-level domain name – carefully chosen – because of its impact, meaning, marketability and acceptance. It is easy to attach to corporate brands, cities, regions, activities and communities (i.e: Paris.today, London.today, Europe.today, LuisVuitton.today, Heineken.today, Business.today, News.today etc.) The word “today” also implies actuality and continuity, used to express and connect to anything thinkable and is recognized in the entire world.
DotToday Magazine System’s channel model (i.e: paris.today/louisvuitton, tokyo.today/louisvuitton, newyork.today/louisvuitton, fashion.today/louisvuitton, bags.today/louisvuitton) opens a wide range of opportunity for multiple linking, endless market(ting) targets, geo-community communication and representation. Our “business channel” as a virtual product, provides a powerful business publication engine for Magazine’s account holders, and also helps to organize and promote their Social Media activity.
Ferenc
So you guys applied for .Today?
The whole thing has gone crazy ! I still say Dot Com is No1 ~~~~
i like to have my own search engine then i will call it googlekiller.lol
google applying for 50 glds? this is revelant news. and it clearly shows there is a shift in the industry.no better marketer than google with 70% of search traffic. I see serious problems ahead for domainers..not good at all.It will be interesting what large portfolio do mann,schilling,marchez…they will clearly show the way in the future.I think thats whre the domains should focus their future articles…
With Google leading the charge, things will happen much faster. However, the biggest barrier to changing your web address is still the fact that you have to port you web site to the new domain and take a big SEO hit once Google stops transferring link juice to the new site. If Google makes it easier to port over your SEO to a new site, that will reduce a major barrier to change.
@Enrico
Any domain address change should be undertaken gradually, and with care. It should transition probably over a year or more.
buy a new domain, set up a starter page, gradually start populating with content, links, some redirects.
Google already has sensible guidelines in place at Webmaster Tools.
At first I thought max four letters rotd for best value. But there are some good ones at five letters for sure.
.cheap
.value
.money
.smart
.adult
Etc
Longer than five and it depends how many machines will auto complete the address.
I just had a revelation, These new gltd’s will get people familiar and comfortable using subdomains ! Great for .com sites that can benefit from them. About time someone schools the people, thanks new gltd’s ! 🙂
I dont think dot com will ever die. And, I dont think the new tld’s are going to have a huge impact, especially if they are aimed at big business. Considering they cost $500k, dot com will still reign supreme!!!