ICM Registry is starting to run a huge Media Blitz for .XXX tonight using the domain name BUY.XXX
Television Ads will be running in heavy rotation starting tonight on ESPN, A&E, Comedy Central, FX, SYFY, Spike TV, Discovery, History Channel, TNT, AMC, National Geographic Channel, & Fox Sports and that seems to be just for starters.
TV ads will also be starting in Germany and the UK.
The full on Blitz will be going for at least 5 weeks according to ICM which will restart another ad campaign in the new year.
There are also billboards going up around the US as well as online ads and print ads.
So while you’re eating your turkey or the leftovers your likely to see a .XXX ad sometime this weekend.
The Land Rush Period for .XXX closes on Friday November 25th at 11am EST.
General Availability of what is left after Sunrise and Land Rush opens on December 6th at 11am EST
Feel free to share your thoughts and opinions as you see the commercials air.
Happy Holidays to all and give you loved one’s an extra hug or kiss from Judi and I.
Pornography. On mainstream tv… Is this a joke??
First off to you and your wife Michaeal, have a safe and happy holiday.
Do you think this is just wasting money ? Advertising .xxx on NatGeo or AMC ? Not sure people tuning in to watch Mad Men are going to be like, ” I need to get me one of them.”
MB@So while you’re eating your turkey or the leftovers your likely to see a .XXX ad sometime this weekend.
Wow, what a culture we live in, when I was a kid we looked forward to Laurel&Hardies “March
of the Wooden Soldiers” ,”King Kong” and “Mighty Joe Young”. The only ads we looked forward
to were for the toys we hoped to get for Christmas.
Well, I hope Stew Lawley makes a million billion dollars with his new tld.
Another good move by ICM. There is no better service ICM can do for their domain owners than promote and drive traffic to their sites.
This is not advertising pornography, nor is it a waste of money. National exposure via television is huge. IMHO, ICM is trying to make it known to the general public what .XXX is, which is an extension for adult material. I’d bet that the GoDaddy commercials you see on network tv will be racier than the .XXX commercials you see over the next month.
Pump”n”Dump.
Groupon Stock anyone?
They may be trying to make it known Mike, but it still remains to be seen if its the best use of money.
I have sat with people with a Go Daddy ad on the tv, they still don’t know what Go Daddy does and they have seen a super bowl ad for years.
Did Laurel and Hardy get a shout out here ? That’s pretty funny. I can see advertising .xxx on Spike and Comedy Central. History Channel,NatGeo, AMC ? I don’t think that is .xxx target audience, not that some may not enjoy adult entertainment, but I doubt they are registering a .xxx. Again IMO
I wonder if the ads will be provocative. Should be interesting to see what kind of buzz it creates.
If the primary justification for .xxx’s existence is to keep adult material out of the hands of children, as ICM has claimed, then this is diametrically opposed to their mission. How does a billboard on a public street–one which will be seen by every child who passes by, serve the mission of protecting children? Most parents consider the History Chanel, NatGeo, and Discovery to be family-friendly programming. why advertise adult material on family-friendly channels? I guess the question that I find most intruiging is this: When Manwin’s IRP begins, will tis marketing campaign actually undercut ICM’s argument for why .xxx should exist?
As Mike Law pointed out previously, this is clearly not advertising pornography. Although it will most certainly have the effect of generating more traffic and interest in .XXX sites, the purpose of this ad campaign, from what I can tell, is to let folks know about .XXX domain registration, not .XXX sites. It would be nice if we could actually have an adult conversation about this industry, instead of blustering and being puritanical.
@If the primary justification for .xxx’s existence is to keep adult material out of the hands of children, as ICM has claimed, then this is diametrically opposed to their mission. How does a billboard on a public street–one which will be seen by every child who passes by, serve the mission of protecting children? Most parents consider the History Chanel, NatGeo, and Discovery to be family-friendly programming. why advertise adult material on family-friendly channels?
My point exactly.
bought buyxxx.org last week, popped into page one google search two days ago. Yesterday received 125 search hits for ‘buy.xxx’
position 7 and climbing . . .
new gtld’s create consumer confusion? now, why would anyone think that?
.org – the home of porn. there’s actually quite a bit of it in that registry.
do you think icm would let let you reg buyxxx.xxx?
at last check, it’s unregistered.
@f5r7h6
Where’s the confusion?
buy.xxx does not sell porn, it promotes xxx domain names
buyxxx.org links to vendors of xxx domain names
target market acquired
These commercials are funny as their meant to be. They don’t shove porn in anyone’s face. Cinemax shows soft porn from 8pm – 7am and you’re not whining about that.
For you holy rollers and grandpa’s, you should be happy because now instead of getting a site because your son mistyped cartoon network, you just tell your browser no .xxx sites.
It really is a good thing. Stop crying.