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TheDomains.com

.Co Land Rush Re-Auction Nets $65K on Pool

November 7, 2011 by Michael Berkens

The re-auction of .CO former land rush auction domains that did not complete a over a year ago just ended with $65,000 in sales.

The auction was led by InjuryLawyers.co which sold for $18K.

 

injurylawyers.co $18,001
omg.co $2,500
legacy.co $2,100
veterinarian.co $1,950
hub.co $1,650
assets.co $1,606
chips.co $1,455
seoul.co $1,350
foro.co $1,265
forms.co $1,265
etc.co $1,075
accidentlawyers.co $1,025
dogfood.co $975
stemcell.co $930
babylon.co $877
automation.co $875
lawn.co $875
standard.co $875
insight.co $871
shutters.co $865
getaway.co $830
hive.co $785
comicbooks.co $725
cdw.co $700
fin.co $631
seocompany.co $605
funerals.co $580
8888.co $575
bib.co $550
veterinarians.co $510
co2.co $509
offroad.co $500
aroma.co $460
gizmo.co $460
interactive.co $456
unique.co $430
engage.co $410
foodandwine.co $410
goto.co $410
rad.co $410
stockpicks.co $410
namaste.co $410
gts.co $390
cosmeticdentist.co $360
nts.co $350
buck.co $343
kbs.co $340
aam.co $340
badges.co $335
gms.co $330
mosaic.co $320
anthony.co $313
texaslawyers.co $310
gai.co $300
glitter.co $285
byd.co $280
ehr.co $280
silverjewelry.co $261
grc.co $260
qac.co $260
discounttickets.co $251
flightcenter.co $250
charlie.co $240
ordenador.co $225
collins.co $215
atc.co $210
gbi.co $210
weightlosssurgery.co $210
bigideas.co $205
wac.co $195
ddr.co $190
compliance.co $185
plywood.co $185
weddingvideo.co $185
sws.co $175
mymoney.co $160
saigon.co $160
snowball.co $160
ytn.co $160
hct.co $155
businessintelligence.co $141
killer.co $131
treehouse.co $130
whatson.co $120
fastlane.co $110
goodfood.co $110
jonathan.co $110
roco.co $110
wasser.co $105
cashusa.co $100
chong.co $90
wallis.co $85
alec.co $60
bmcc.co $60
cbbc.co $60
yourmoney.co $60
laminator.co $51
imbc.co $10
printec.co $10
repodepo.co $10
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Filed Under: .CO

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

« UPDATED With 1 Hour To Go .Co Land Rush Re-Auctions Now Sit at $50K
Afilias To Apply For IDN gTLD’s For Simplified and Traditional Chinese Language Equivalents of .INFO »

Comments

  1. +++++ $x,xxx,xxx domains for $x,xxx +++++ says

    November 7, 2011 at 12:38 pm

    with so low buying prices, the new owners may surely make a good profit if they’ll wait the best offers

  2. Rich says

    November 7, 2011 at 1:08 pm

    I set my clock to wake me up at 9am knowing that within couple minutes i would be biding for Plywood.co in case i get outbid.I realize that i have one more hour, i went back to sleep when i woke up one hour later the auction was closed.Richard from Pool.com send a general message apologizing that they messed up on the change of time.

    I will not use pool.com in the future because of this negligence and the fact that it doesn’t show you the real time.In the last hour it should say the the minutes as well.Because of this i lost that particular domain.Thanks Pool

  3. chris says

    November 7, 2011 at 1:24 pm

    @rich

    if you wanted playwood so badly, you should have stayed awake to avoid the issue

  4. chris says

    November 7, 2011 at 1:25 pm

    I meant – plywood – not playwood.

  5. Alan says

    November 7, 2011 at 1:27 pm

    Waiting for Robert Cline to put his spin on this auction………………..
    Saigon dot co fetches $160 with an Estibot valuation of $4900………..

    Just goes to show you that .com is king!

  6. +++++ $x,xxx,xxx domains for $x,xxx +++++ says

    November 7, 2011 at 1:29 pm

    just seen that imbc.co, printec.co and repodepo.co have been sold under their handreg prices

  7. Alan says

    November 7, 2011 at 1:34 pm

    Sucker.co is available for $500……..should be of interest to the thousands of us that
    invested in dot co!

  8. Brad says

    November 7, 2011 at 1:52 pm

    I would be interested to see what the original landrush auctions price were for these.

    Outside InjuryLawyers.co, not too impressive.

    Brad

  9. Louise says

    November 7, 2011 at 1:57 pm

    Are you going to use dot co as a sample of the importance of new extensions in your presentation in Palm Springs!

    Nice you visited during a time of great air for Southern CA! This is Canada air we’re breathing lately . . .

  10. prosper says

    November 7, 2011 at 3:26 pm

    i guess everyone is on to the next one…

  11. cm says

    November 7, 2011 at 3:34 pm

    from DNsaleprice data,
    .Co would now hold 2 of the top 5 highest reported sales for domains containing “Lawyer”

  12. Steve M says

    November 7, 2011 at 6:43 pm

    … and one of the last nails is hammered into the coffin of the dead .co.

    Next.

  13. Gazzip says

    November 7, 2011 at 7:39 pm

    More like .Next Steve:)

  14. Robert Cline says

    November 7, 2011 at 7:42 pm

    Out of 24

    LLL.Co s

    average sale price was $700 dollars

    and the lowest going for $200 dollars

    THIS WAS A KILLER AUCTION

    even the lowest selling price of $200 you would have made a incredible 500% return on your money.

  15. MHB says

    November 7, 2011 at 7:45 pm

    Robert

    These were registry owned domains so there was no such return

  16. Robert Cline says

    November 7, 2011 at 7:54 pm

    If I sold all of my LLL.Co s at an average price of $700

    I would be ecstatic.

    yet, fail ? Bullshit

    This was a fantastic example of how a properly well run secure globally recognized extension will profit its member progressive users.

  17. Robert Cline says

    November 7, 2011 at 7:57 pm

    Hurrah !! Yeah !!

    I won one domain at this auction.

    congratulate me. thank you. thank you.

  18. Robert Cline says

    November 7, 2011 at 8:02 pm

    I think this auction

    really gives great

    confidence to LLL.Co owners and others

    that there is at least a $200 – $700 baseline (very bottom) valuation on their 15 month old investment.

    how are your stocks returns doing ?

    I’ll take 500% return any day

  19. Robert Cline says

    November 7, 2011 at 8:04 pm

    I won a real gem in this auction at an incredible price of only $60 dollars.

    wow wow wow

    only goes to show that not even this auction was what it could have been.

  20. Not the Real Bob Cline but wish I were says

    November 7, 2011 at 8:08 pm

    Looks like Overstock is doing the smart thing and is beginning to move away from the marketing and rebranding mistake of the century before the holiday season.

    Check out their site, Overstock.com is now the more prominently displayed name.

    Bye, bye O.co, we hardly knew ye.

  21. Robert Cline says

    November 7, 2011 at 8:11 pm

    Liers !!

    Overstock.com goes to

    O.co

    and it is prominently displayed both in the new logo and in the center text.

    please .com folks don’t go there, don’t swoop to that low level.

  22. Brad says

    November 7, 2011 at 8:19 pm

    @ Robert

    1.) I guarantee the average quality of the LLL.co in the auction are much higher quality than your average quality LLL. Most low quality LLL.co struggle to sell for reg fee.

    Your $700 baseline is a pipe dream.

    2.) Overstock.com still goes to Overstock.com, it does not forward. However, O.co forwards to Overstock.com

    Brad

  23. Not the Real Bob Cline but wish I were says

    November 7, 2011 at 8:37 pm

    Mr. Cline, the header logo on the Overstock site had been displaying O.co as the site name with subscript text saying something like also known as Overstock.com.

    That’s now gone.

    The site also had used O.co on other sections of the home page. Now it appears that all references to the company and website names have been changed back to Overstock.com with O.co now merely being referred to as a shortcut.

    Too bad they created all that signage for the O.co stadium. Guess, they’ll have to change that back at some point.

    The CEO of the company has stated that the name change to O.co was a contributing to factor to Overstock’s recent poor financial performance.

  24. Brad says

    November 7, 2011 at 8:41 pm

    “The decline in revenue is partially the result of a decrease in site-wide promotions and e-mail and affiliate channel couponing we did to shift resources to promoting our Club O loyalty program. We also believe that our current efforts to rebrand ourselves from Overstock.com to O.co may have contributed to the decline in revenue.” – CEO Patrick Byrne

  25. Brad says

    November 7, 2011 at 8:44 pm

    Top10.co, another domain that featured heavily in the registries promotion, now just forwards to Top10.com

    Brad

  26. kandyjet says

    November 7, 2011 at 10:09 pm

    .com seems the king for ever…

  27. Robert Cline says

    November 8, 2011 at 12:35 am

    Nothing has changed on O.co

    Sore .com losers wanting to soil something good going on over here.

    Remember everyday there are legions of .Co sites coming online.

    500.co case in point.

    The good the about 500.co is that 1000s of entrepreners use 500.co for a lot of startup things

  28. Robert Cline says

    November 8, 2011 at 12:38 am

    And many of them u can bet will be starting thee

  29. Not the Real Bob Cline but wish I were says

    November 8, 2011 at 1:15 am

    Many .CO domainers were counting on typo traffic from .COM; however, it seems the tables have been turned. There doesn’t appear to be much intentional or .COM typo traffic to .CO generic names.

    From what I can tell, any such numbers are rather miniscule, thus .CO domains have little value based on this factor.

    The real concern for anyone considering investing in this extension is the potential for considerable confusion and the bleed of traffic to .COM from any site that develops on .CO.

    So, taking these two considerations into account, it would seem that .CO names should be valued at levels lower than just about all other extensions since those would be less likely to be confused with .COM.

    As a result, it might be reasonable to conclude that even .CC names should have more value than .CO, in my opinion.

    Would you agree, Mr. Cline?

  30. Robert Cline says

    November 8, 2011 at 6:15 am

    I think we are on the verge of a Internet revolution. What are the indicators:

    1) There have been more .Co .net .de .org sales than .com sales in the last quarter

    2) There have been no multi $mil sales in the last couple years.

    3) the right of dot age is up on us.

    4) there have been calls to further open up the 2nd year

    5) Onlinecasino.Co was the highest selling domain last month at $100,000

    6) .com has now become the typo of .Co

    7) there are not as many delusional .com domainers this year than last

    8) Steve Jobs is/was a .Co fan

    9) .Co looks Cool, hip, in the moment, with the times, in your face, respected, reputable, globally recognized

    10) .Co in now your new King

  31. Bill Davies says

    November 8, 2011 at 6:53 am

    So, if InjuryLawyers.co sells for $18,001, and it is one of the five highest selling domains, and “.co” is something of a shortener, what do you think would that mean for prices on the domains injury.co or lawyers.com?

  32. Dave says

    November 8, 2011 at 8:46 am

    Why does everyone hate on .co? I am not sure why you guys keep putting it down. If you dont like .co just go to a .com blog post and talk about all of your $100,000 .coms you own.

    I have sold many .co names and have a few build that get 100+ hits a day:
    Newstastic.co
    VacationGetaways.co

  33. Kate says

    November 8, 2011 at 8:47 am

    Quote (Robert Cline):
    “I won a real gem in this auction at an incredible price of only $60 dollars.”

    So which one is it ? There are only four:
    alec.co $60
    bmcc.co $60
    cbbc.co $60
    yourmoney.co $60

    And none is worth reg fee in my opinion.

    To talk about $700 average and ROI is one thing, but the risk of holding, renewing and not selling and making losses is what most domainers are confronted with.
    Hey Robert, how are renewals coming along ?

    The truth is that very few sales are noteworthy. Again, this is the true value of .co that has been established once more.

  34. +++++ $x,xxx,xxx domains for $x,xxx +++++ says

    November 8, 2011 at 8:54 am

    $65,000 is the price of a SINGLE good .com rather than the total price of a bunch of .co

  35. Robert Cline says

    November 8, 2011 at 9:25 am

    I can never understand people that bad mouth other’s pride and joy.

    they waste so much energy trying to put one down

    Alec.Co

    is worth I’d say $2,500 to Alec the artist for example.

    Well Kate, I made over $55,000 in sales last year, dropped about 1,000 .com domains to lighten that non-performing load of crap.

  36. Divam says

    November 8, 2011 at 9:57 am

    I have invested in compliance.co for $185 in this auction.
    I am very elated to see the lll.co prices as I am holding around hundred of them.

  37. Not the Real Bob Cline but wish I were says

    November 8, 2011 at 12:55 pm

    As the holidays are fast approaching, we should all take a moment to remember those among us who through cruel circumstance happen to be less fortunate and are in need at this time. The .CO domainer.

    It’s been quite a rough year for the .CO domainers, from the lofty heights of a Super Bowl ad and the now faltering O.co rebranding, fortunes for this group have quickly turned and many are confused, bewildered, and experiencing great anxiety as they had not expected things to go as they have. Many are likely facing challenging and difficult times financially. Some might be asking from where will they receive their next meal.

    So, I call on my fellow domainers to come together and think of ways that we may help out this group of .CO believers who are now experiencing such great hardship.

    I suggest a possible canned food drive around Thanksgiving to support hard luck .CO domainers.

    Please chime in with your thoughts as to how we might help.

    Let’s come together to keep our overeager .CO friends from going without nourishment in these difficult winter months because it’s certainly going to get .COld.

  38. Robert Cline says

    November 8, 2011 at 1:39 pm

    @ Divam

    Babba bin babba bam

    my thoughts exactly

    For the 24 LLL.Co s listed

    average LLL.Co selling price was $721.25

    the worst sold for only $260.

  39. Not the Real Bob Cline but wish I were says

    November 8, 2011 at 1:47 pm

    Mr. Cline, a couple of months ago, I seem to recall that you were ranting and raving about how premium LLL .CO’s were worth something like $20k.

    They’re selling for a few hundred bucks now and you’re elated. Why?

  40. Alan says

    November 8, 2011 at 2:41 pm

    @Not the Real Bob Cline but wish I were

    “They’re selling for a few hundred bucks now and you’re elated. Why?”

    Few hundred bucks????? Hell I have seen them over at cax.com selling for as little as $40!

  41. Alan says

    November 8, 2011 at 2:43 pm

    @Robert Cline

    Bobby, you can buy Sucker.co for $500.

  42. Jack says

    November 8, 2011 at 3:34 pm

    Has Cax.com had any large sales?
    As far as I have seen, nothing great has come out of Cax.com. Then again, I haven’t devoted much time to following Cax.

    Cheers

  43. maybe says

    November 8, 2011 at 4:38 pm

    myabe it’s not .co that draws the hate. maybe it’s _hype_ that draws the hate. especially the allusions to .com

    .co does not generate cash flow the way .com does.
    generally speaking, one has to rely on resale to recoup investment or one must develop to generate significant traffic. and if one is working with 1000’s of domains and not willing to operate at a loss for an indefinite period, that’s not something one can ignore.

    from a large scale domaining perspective, .com and .co are two very different tld’s. outside of that use, maybe they have more similarity. but who is buying .co? (wannabe) domainers? possibly?

    no doubt, hype does work. and the .co registry is certainly making some coin based on it, at the expense of naive domainers.

  44. Not the Real Bob Cline but wish I were says

    November 8, 2011 at 7:41 pm

    The registry seemed to imply the going rate for single letter .co domains was around $1.5 million. After the O.co fiasco, will that still be the case?

    And why all the mystery as to how much companies have paid for these single letter names. If they were given away to grow awareness of the extension, why not just say that or if they were given for a nominal amount why not state it.

    Many .CO domainers have construed these statements to mean that these single letter names have been acquired for 7 figures and from that they seem to extrapolate value for other .CO names.

    Does anyone have the real answer?

  45. Divam says

    November 9, 2011 at 11:20 am

    Hello everyone!
    Dot Co is getting a good respons and everybody got to recognize it.Obviously it cannot be compared to dot com as it was the first tld and has taken years to establish.
    Dot Co has had great sales
    Check http://www.many.co
    Also I have sold as many as 10 lll.co domains to end users who had contacted me directly.
    The tld is new and will take time to be absorbed in the market and the valuations will rise gradually.
    The valuations at this point are still providing decent returns to investors ho hand registered the names.

  46. Guy says

    November 18, 2011 at 2:15 pm

    For those of you that purchased a domain from this Pool.com premium .co auction…have you gotten your domain(s) yet? It’s been 2 weeks since the auction ended and they still haven’t processed our payment.
    I contacted them today for an update and they responded, saying that they still can’t even give a time estimate. I called last week to see if they needed any additional information from us to complete processing. They said they have everything they need from us, yet they continue to send 2 weeks worth of Pool.com billing authorization e-mails…which we sent within 15 minutes of receiving their original request.
    Stack this debacle on top of the them failing to account for Daylight Savings Time until an hour before the auction was scheduled to end and Pool.com has 2 substantial fails the first time we’ve ever done business w/them. I should think we’ll be staying away from their next auction…
    Thoughts, related stories?

  47. Michael H. Berkens says

    November 18, 2011 at 2:41 pm

    Guy

    I didn’t buy any domains in the that Pool.com auction but I will pass your note along to my contact their

  48. Guy says

    November 21, 2011 at 6:18 pm

    I know it’s a rough day for the Berkens clan, so I would like to pass along my heartfelt condolences (we are proud roommates of a Norwegian Elkhound, Bull Terrier, and Chocolate Lab and can’t fathom losing one of them).
    On another note, I would like to give a rather large thanks to Michael for his immediate help on my last comment in this post. Within minutes of my comment, Michael kept true to his comment, saying he would talk with his contact at Pool.com. Minutes after that, I got an e-mail from the CEO at Pool, saying he was going to personally look into my issue. We worked on it last Friday and I got my auth codes to transfer the domains today. Look out, world!
    I don’t understand some of the processing at Pool.com, but that’s simply my opinion, and I can see that they’re committed to getting it right, starting at the top.

  49. Dan says

    November 21, 2011 at 8:08 pm

    Hi,

    “Land Rush” Re-Auction Nets $65K

    More like a “Land Slide”….like having a beach front property in “Malibu”, Ca.

    Which you think would be a great thing.

    Expect in the case of .co…

    The “Santa Anna” winds are starting to blow, starting ‘wildfires’ that are going burn down to the beach….along with heavy storm waves, that are chipping away and eroding the land from the ‘ocean side’ of your .co Malibu beach front property.

    Not a spot, I would personal would like to be in…unless they are selling full ‘property insurance policy’s’ on .co now.

    I am sure if they are, “Overstock” has a huge policy 😉

    IMHO as always.

    Peace,
    ‘D’

  50. Craig says

    November 24, 2011 at 7:59 am

    Don’t feel so bad Rich.. missed out on mine aswell!
    Yes, I’m one of those sneaky buggers that steals your auction at the last milisecond. Guess it backfired this time!
    The domain I wanted went a lot cheaper than I thought it would too.. grr! :/

  51. Alex says

    December 5, 2011 at 3:03 am

    Robert Cline: Your sites contact form doesn’t seem to work for me and I can’t find any email address. Is there a way I can contact you? Maybe drop your email here with the necessary no spam obfuscations.

    Kindest,

    Alex


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