Apparently people were not over thrilled with having to pay $2,500 just to bid on a domain, as according to a Press Release we just received from the organizers of the TRAFFIC Conference this domain will now be part of the TRAFFIC domain name auction to be held next month.
The current reserve price was not disclosed.
Here is the full Press Release:
T.R.A.F.F.I.C., the domain industry’s signature domain conference is pleased to announce that Power.com has been added to the roster of domains slated for auction on Tuesday October 18, 2011 at The Ritz-Carlton Hotel in Fort Lauderdale, FL.
“We’re ecstatic to have the exclusive assignment to auction such a prominent domain. It demonstrates the level of trust and commitment that serious domain asset managers have for the T.R.A.F.F.I.C. franchise,” said Rick Schwartz, CEO of T.R.A.F.F.I.C.
This exceptional property is highly marketable and one of those unique domains that can define a broad range of products and services. Key industry sectors include power and energy generation and transmission – nuclear, wind, solar, thermal, hydroelectric, batteries, generators, oil and gas among others, but “Power.com is much more versatile,” noted Schwartz.
“Power.com could position a new product or service or re-define an existing product or service such as energy drinks, health foods, vitamins and supplements, sports and fitness, clothing, financial services, venture capital, insurance, online gambling, entertainment – the list is extensive.”
Descriptive, generic domains have historically not only held their value, but have even increased in value during tough economic times. Scott Smith, CEO of RokMe Inc., broker of Power.com commented that “Power.com is among the world’s elite domains that have sold for multi-millions of dollars including Sex.com – $13 million, Fund.com – $9.9 million, Business.com – $7.5 million and Beer.com – $7 million. These prices illustrate the significant value companies and individuals attribute to the web’s most desirable properties. In terms of ego, prestige and branding potential, Power.com is incomparable. ”
Bidders at the T.R.A.F.F.I.C. auction will either have to attend in person or bid by telephone. In order to bid by telephone bidders need to be pre-qualified before the start of the auction. Telephone bidders will be given call-in instructions 72 hours before the auction begins.
The T.R.A.F.F.I.C. conference runs from October 14-19, 2011 at The Ritz-Carlton hotel in Fort Lauderdale, FL. Website: http://www.targetedtraffic.com”
If it didn’t sell then, then it likely won’t sell at a ticket price for traffic either. From the last auction we can say end users are already ruled out uness there are some new endusers just learning of this. It is not going to sell wholesale for 2.5M either or it already would have. Worth a shot right? So does it make the auction catalogue look better or more like the usual?
JP
1st we don’t know what the reserve is.
Just because it was $2.5M before doesn’t mean that is the reserve for this auction.
2nd I don’t know many people that would pay $2,500 just for the privilege of bidding.
it may reach $10M or more if receive bids by energy industry companies
Well I certainly wish it luck. Moniker has certainly pulled some big ones off lately after the auctions so Rick surely can too. Sorry to be a negative Nancy, not cool.
If there was ever a TOP domain name it’s Power.com!
If I had a partner we could go for this one, I have my 1%, if she’s got her 99, and she must be tall. pretty, and young!!
I read at this year’s TRAFFIC they were going to put realistic reserves on the domain auctions, so we’ll see how they start this one off. They don’t want auctions like in the past with low sales and high reserves, what’s the point?
this is a good sale (and a good buy, too)
Australian Company Buys CreditCard.net For $138,000
techcrunch.com/2011/09/26/australian-company-buys-creditcard-net-for-138000/
This is an end user auction and the seller is doing the exact thing I have been saying. Use our venue with a time and place certain to bring all suitors to the table and have a contest. This is a “Guaranteed Placement” because the seller had multiple sealed bids and decided this was the proper path forward.
They need millions in all likelihood, they were a flop, remember.
In this NEW economy (not bad economy) which is here to stay -more than ever – it is all about the brand that can be behind great generics – not just “wow – what a great 1 word domain”
The money will not be coming from an existing electric / power company – as regulated as they are – it would likely not be looked at as a good investment by regulators.
More importantly, with failed financing / political issues from solar and wind – this is a terible time to unload the domain – no where near $2.5M – more like $500K – at best.
If enough Real end users have decided it’s time to allot substantial funds for securing good domains, the tide may be getting ready to turn.
Most domain auctions in the past few years appear to have had one thing in common: A Lack Of Real End Users.
When the tide finally does turn, the waves could be unbelievably huge!
I think the seller has stars in his eyes. It’s a good domain, but overpriced for this economy. However, I could see it selling for a good chunk of change in a better economy.
I disagree with the assertion by Rock Schwartz that the domain is in the category of Sex.com, Fund.com, Business.com, Beer.com –domains that have clear value in web commerce. Sex.com has massive type-in traffic.
As usual the mouth flappers with their parrot talk..
Shoulda woulda coulda…if ‘end user comes’…they don’t get it…if i win the lottery…
If they need to *explain* that Power.com is in the same category as blablabla…then – sorry – it’s already a fail.
Exactly like how in forum appraisals…how some chump needs to write a half page ‘pitch’ about how great the domain is.
Ya think any end user doesn’t already have an idea how it would add value to the business (it’s not chump change we’re talking about) & needs to be told this..?
NEXT
MHB,
I have a question for you, and I hope you answer it very well, else, I will stop visiting your blog:
What do you have against follow in your link? You don’t want domainers to benefit from your blog? You want to be the only link in the internet? Don’t you know that the meaning of internet is one site linking to another one? Don’t you realize that internet is not meant for selfish people? What do you lose when someone gets a follow from your site? Please anser this for me.
Thank you.
Uzoma
I have problem answering you but I’m not understanding what your asking.
What am I not doing that you would like me to do?
“”You want to be the only link in the internet?”””
It would be OK with me
))::
I’m basically asking you to turn on the follow on your website. We are domainers, and we should patronize your blog, but it’s unfair NOT to get anything in return for it, such as a simple thing as a follow link. Don’t misunderstand me, I’m saying this for every blogger in this industry, it’s about time we reduce the selfishness. The big shots such as yourself have got to be helpful and share this space. We support you, and you support us, else it’s going to be a doggy dog year in this business.
I love your blog, but not if the follow is not turned on so we can benefit from blogging here too. Else I’m taking my blog elsewhere. I may be one small blogger, but it’s my comment and traffic, I get to value it like a vote.
wtf?
what’s the name of that fish that attaches itself to the shark’s underbelly? lamprey?
as for this domain, i guess their brilliant scheme didn’t work? the fish did not take the bait. maybe the big fish are not as dumb as they thought? do not pass go. do not collect 2.5K.
but the game continues…
I’m basically asking you to turn on the follow on your website. We are domainers, and we should patronize your blog, but it’s unfair NOT to get anything in return for it, such as a simple thing as a follow link.
—-
Because the blog would become a spammer-magnet. Seeing as a lot of the people who post here to begin with already have a spammy tendency, making it do-follow would destroy the comment section with the following:
‘Worlds Greatest Discount Designer Sunglasses’ Says: I thank you for such thoughtful insight. I have considered this issue and believe you are correct!
‘Free Forex System’ Says: Good Post!
‘Real Work From Home Program’ Says: I Agree!
‘Home Mortgages In Tuscaloosa’ Says: This blog post has been fantastic. I will continue reading your wonderful blog!
etc, etc, etc…
Screw that noise.
We already allow commentators to make your user name a hot key linking to your site.
As LS says comments posted for the sake of just getting the hot key posted on the site aren’t going to be approved
LS,
I really don’t think so, because nothing stops anyone from doing that now, except MHB will erase it and/or ban anyone who does that.
Follow/no follow has nothing to do with comments on the page, but getting a follow for traffic.
It’s the same thing as gun control, guns don’t kill, people do. Criminals are still able to get guns, while the law abiding citizen is put thru hell. Same as in this case, responsible domainers are denied follow while the blog is still bombarded by aimless-posts about .CO, .mobi etc
With that kind of thinking, the internet would have been a failure; the whole idea about the web is linking and following from one website to another. If it’s abused, then the culprit can be dealt with.
As for me, I will not comment on anybody’s website where the follow is turned off very very soon.
“We already allow commentators to make your user name a hot key linking to your site”. – MHB
MHB,
Perhaps you didn’t know this, but that is not the case; once someone makes the hotkey, because you have “do not follow” turned on your site, the commentator gets one visit from Switzerland and that’s it; it blocks that website from getting any more follows. Both yours and Elliot’s blog have this on. I suppose Elliot can explain it to you better if you want to know about it. I suspect you don’t know this, and did it inadvertently.
Sorry to post yet another one in response to LS Morgan.
LS Morgan:
BTW on the example you gave, say :
“‘Worlds Greatest Discount Designer Sunglasses’ Says: I thank you for such thoughtful insight. I have considered this issue and believe you are correct!
‘Free Forex System’ Says: Good Post!
‘Real Work From Home Program’ Says: I Agree!”
There’s nothing wrong with that because MHB or the website owner still gets the traffic to the site, and the readers can decide if they want to visit the Forex, or sunglasses site, at least you know in advance whether you want to visit those products.
As MHB said, he allows that now. The hot key is ON. But, what I am complaining about is the traffic link credit that is important to a domainer is turned OFF, and I believe that is wrong, if deliberate, then it upgrades to wicked.
Uzoma
I just click on your name and it took me to your site, not sure what your bitching about.
As far as the comments go, no crap comments like LS mentioned are going to be allowed
Uzoma, making the blog follow will instantly (and I do mean instantly) cause an entire world of SEO spammers to completely hijack the comments.
Yes, Berkens can still edit them, but it would become totally intolerable if the blog went follow and he had to moderate 5,000 bullshit comments a day. It’s why Wikipedia is nofollow, why any major blog is nofollow.
I was so hoping to come back to this page and see how much power.com went for. Was hoping the companies that didn’t win power.com were from the energy industry and might be interested in buying energymanagement.com. We have had appraisals that are ALL OVER the board; a big problem in the domain industry.
Does anyone know how much power.com went for?
Just askin…
Kerri
$3M reserve – high bid $250K
250K was the highest bid? I am shocked! I thought 3 Million was really high, but 250K highest bid seems awfully low. Any ideas as to why?
My $500K prediction was based on a sale at TRAFFIC – i.e. a short sales cycle.
I sat with the broker Scott Smith during the auction
I am convinced that in a longer sales cycle – like 2+ years he will get all of the $3M
Probably a very good candidate for an eventual RIck & Howard “We Get It” award.
Kerri
It obviously needs an end user buyer.
Usually this require months of outbound marketing to get sold