Quick Poll: So How Much Will Sex.co Sell For At The TRAFFIC Auction?

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Rick Schwartz just send out an email announcing that Sex.co would be on the auction block at TRAFFIC.

This is certainly one of the high profile .Co domains so the question is what do you think it will sell for

In some recent .Co sales Luxury.Co sold for $60K and Women.co sold for $30K.

Sex.com as you know most recently sold for $13M

Of course we don’t know what the reserve price is of the domain so it may not sell at all and we gave you that selection.

Please vote on the right and put your pick below for bragging rights.

Filed Under: .CO

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  2. BrianWick says

    Time to bail out….Get out before .xxx really “heats” up…

    Owner Diego Arbelaez probably paid a hefty “sourcing” premium to buy it in the first place during sunrise, sunset timeframe or whatever the non.comers call it.

    I say the poor sucker (new buyer) will not even pay $100K for it – that is if it hits the reserve at all.

    Probably will be a pretty good indication of desparate time and where .co is really going

  3. todaro says

    $1M… hahahahahaha… sometimes i try to be funny when posting but i will never make a joke that good. well done mr krebs… well done.

  7. BrianWick says

    The real answer will come from R.cOBERT .CoLINE.
    I am anxiously awaiting on the edge of my seat for his analysis.

  13. vig says

    If a real buyer, 50k – 100k IMO

    But if certain people (cough cough) connected to the registry buy the name, or get their friends to buy the name, or they work out a special deal with someone in order to generate more .CO publicity…… That definitely doesn’t seem out of the question given the past stuff I keep reading about .CO names being reserved for special people.

    Then, well, I guess it could sell for more.

  14. Kevin Murphy says

    Interesting that .CO would choose to release this name now.

    A name like sex.co, you’d think a registry would leave it until it thought valuations in its TLD had peaked, in order to get the maximum sale price.

    That said, the launch of .xxx may depress porn-related prices in other TLDs, so perhaps it’s better to get rid of it now.

  15. BrianWick says

    @Kevin Murphy-
    “A name like sex.co, you’d think a registry would leave it until it thought valuations in its TLD had peaked”

    And that sums it up – party is over – has been for awhile – time to bail out big time – albeit there is likely a very unrealistic reserve on it.
    I am revising my 100K prediction to “Joe’s” 50k-75k – it wont sell because of some rediculous reserve.

  17. Joe says

    @Kevin Murphy

    If you look at whois for Sex.co, the domain isn’t among the reserved ones, but it has been actually owned by someone since February 2010.

  18. Brad says

    “A name like sex.co, you’d think a registry would leave it until it thought valuations in its TLD had peaked, in order to get the maximum sale price.”

    .CO has already peaked. There is far less interest now than there was last year.

    Brad

  20. waitaminute says

    vig, it sounds like some conspiracy theory nonsense but truthfully there’s nothing to stop two people from bidding against each other in collusion, hoping for a third party to make a bid, or even “selling” domains to each other just to generate a sales report which might drive interest in the domain in the future if it comes up for sale again. these auctions have a degree of anonymity that is probably not as easily achievable in a brick and mortar auction, where even in the most repuatble auction houses, the risks of shill bidding have always been present.

  21. Kevin M. says

    I’d say in a normal domain auction setting – $140K or so. However, if big players are keen on one potential aspect – (that even as a typo of the .com, sex is sex, and that is the content peeps are/will be, looking for and ‘finding’) than it could go higher.

  24. Samantha Stewart says

    I believe the reserve price will likely be set at an unrealistic amount, possibly even greater than 500k. So my vote is that it will not sell. Nevertheless, it’s still a great domain that will likely benefit from a lot of sex.com typo traffic.

  26. BrianWick says

    @Samantha Stewart
    .co as a .com typo is 1 in 2500 per my stats – that makes sex.co worth about 1000 time what it will sell for

  28. Clobert says

    @BW: lol. I was about to ask you what is your estimate of sex.com traffic.

    One idea behind pricing in these auctions is simple. If someone has paid a ridiculous multi-million dollar price for a domain name in the past (let’s say, sex.com), what’s to lose by setting prices at those levels for at least a few names? All you need is one sucker to take the bait and you’ve brought in millions with a single sale.

    No one seems to care about sex.com’s revenues. The actual worth of sex.com, based on the income it produces, is probably less than some other more specific adult domain names. sex.com’s appeal is in the fact some (irrational?) people would pay millions to own it.

    It’s a hot potato. It’s like musical chairs.

    Getting stuck with sex.co and not being able to sell it would really suck. Unless you are truly a “domain collector”, and one who can afford to waste millions.

  38. Jan says

    The domain was grandfathered. I expect somewhere between 350 and 450k. It’s truly a exceptional short and great domain for branding.