With The Sunrise period opening up tomorrow for .XXX domain names, expect to see a full on, paid and non-paid, media blitz.

According to the CEO of ICM Registry, Stuart Lawley there will be “unprecedented media blitz” starting tomorrow for .XXX.

“”I don’t think any new TLD has had the kind of exposure .XXX will get”

Already scheduled for tomorrow are full page Ads in the LA Times and the Financial Times which is setting back ICM Registry around $250K.

4 commercials have already been shot and as they say are already “in the can” costing ICM some $350,00o to produce which will start airing shortly.

As for the non-paid media blitz look for the CEO of ICM Stuart Lawley will be on Bloomberg Television tomorrow during the 5pm EST hour during “Taking Stock with Pimm Fox” and will be on BBC World Service at 5.40am EST.

In addition there will be likely hundreds of articles that will be hitting the news in the next few days.

A few stories already out this afternoon include, The Independent from the UK, Mashable.com, and a chat with the BBC on its show Click (you can download the podcast by clicking here)