Read an interesting take on the new gTLD’s in an article entitled A New Quality gTLD Can Compete With .Com on CircleID.com
“If you choose a new generic top-level domain (gTLD), will it be able to compete with .com?
A recent academic paper indicates that the answer is yes if your new is of outstanding quality.
“”How Quality Drives the Rise and Fall of High-Tech Products” by professors Tellus, Yin, and Niraj in the Sloan Management Review provides evidence that new products can beat out established rivals, even those with a first-mover advantage, if the new products are especially good.”
“The professors point out that Word beat WordPerfect and that the iPod beat Sony’s MP3 player. Their explanation: Consumers hesitating between an established product and a newcomer will look for relevant information, most notably product reviews and/or signs that other consumers are buying the newcomer. Exceptional quality is a tested way of generating such information.”
“The new analysis supports my view, explained here, on the importance of quality in competing with .com. ”
“As I argued, a would-be rival to .com should target businesses that are passionate about being content-quality leaders. And it should make sure that its high quality generates the information that can sway hesitating consumers. The new registry needs to generate positive word of mouth, i.e., actively market the gTLD instead of the traditional thinking of “If we build it, customers will come.”
Personally while I think some new gTLD extensions will become popular and quite profitable I’m already on record saying that none of them will compete with .Com in terms of numbers of registrations.
But still its an interesting take.
no, not with the .com
not in this century 🙂
.Co
is that wilth killith .com
Not going to happen. All the serious companies have .coms and have no incentive to move in mass to .whatever.
Ain’t gonna happen. Stick with .COM. All else is waste of money.
the question is will the new gtld provide better and more quality than .com???
the answer is no. it will rather be a game – divide and conquer – the separation of the internet space into small islands of corporations: .music, .nyc, .berlin, .sony if they of course decide to waste their money on that
I have seen personally no less than 40 .com redirecting to .Co
all sites are migrating to the shorter faster .Co
That research paper speaks of none other than .Co in mind when the three researchers wrote the paper.
This is the definitive paper that supports my assertion that
.Co is the new King
40 plus .com sites redirecting to their .Co sites is no accident.
Consider the many advantages that .Co has
it can be read as being the same as .com but only shorter and better.
It has more meaning as with company corporation cooperation collaboration coworkers etc.
On and on
@Robert Cline
C’mon, Robert. You promised MHB 🙂
Robert – .Co is Colombia, .Com is commerce. There is no way Colombia or anything else is going to up-stage global commerce.
My kid’s imaginary dog name is COCO…if .CO is good then .COCO is better. hehe
Dog.COCO….has a nice ring to it doesn’t it? Okay, you can have it for $2.5 million…hmm…make that $3.0 million. I change my mind…I won’t do it for anything less than $10 million. Sorry guys.
I’m with @David and MHB on this one: “…none of them will compete with .Com in terms of numbers of registrations.” .co is a fine extension but will take some time and marketing to gain popularity and to be understood by the general public. We have several .co url shorteners but have found that it takes some explanation because the familiarity just isn’t there yet.
ah… a professor… i bet he thinks he is smarter than the average moron. he is not.
all other TLDs are (small or big) niches, only .com is a global TLD
incredible there is someone that believe it’s not true, it’s like say that the Earth is flat
Also Robert for the record .Co is not a gTLD it operates under a whole different set of rules, the post is about an article about the new gTLD’s of which .Co is not one.
I assume that CircleID.com will demonstrate its “knowledge” and rebrand itself to a new gTLD as well – otherwise one would have to assume CircleID.com it desparate for more readers.
@MhB
What are you talking about.
.Co is most definitely a g T L D.
Robert
.Co is the country code for Colombia, it is a ccTLD.
@Mhb
Are you out of your mind.
The whole point of this past year in talking about .Co is that it is now a g T L D
this is beyond reproach
.com is in its decendency.
.Co is in its ascendancy.
Welcome the new king
Dot Com Is King! Imagine Would You Have (Movies.com email showing@movies.com) or (.Movies email showing@.movies) ?
Robert
A ccTLD cannot become a gTLD
No gTLD can be less than 3 characters since two characters are reserved for ccTLD’s
@Robert Cline
Why is it that when I key in CircleID.co – it redirects to CircleID.com.
Good God
@ Robert
.CO is a ccTLD. That is a fact.
You are entitled to your own opinions, but not your own facts.
Brad
“No gTLD can be less than 3 characters since two characters are reserved for ccTLD’s”
====
Fascinating!!!
Its hard to say which new gTLDs will rise to the top, but out of the thousand or so new gTLDs that are going to come out in the near furure there will surely be at least a handful that can produce a serious challeng for .com
.com will have to share some of the money that is being spent on domains with all these new TLDs which ultimately is going to have some effect on the number of registrations (and renewals) for .com , most registrars and registries already know this and that’s why that they are shifting some of their attention to the new gTLDs so that they can still end up getting the same revenue regardless of what happens to .com
–
F*** labels.
.Co is your new king
Now learn to live in its progressive age.
Good or bad as it may be, .COM is hard-wired into the NEW DNS Software.
People planning on buying a $185,000 TLD Registry Franchise may want to check the Prospectus for the implications on your investment.
The U.S. FTC requires various filings and disclosures for Franchisees. The impact of the NEW DNS Software could be significant. The concept of “Competing with .COM” may not make any sense. Check the disclosure documents you certainly should have by this point in time.
For big corporations (and big Cities) spending 185k to get their own brand as a TLD is not that big of a deal, and even if they have to spend another million dollar to get their TLD operational and accepted by the Internet software providers they will still come out ahead when you consider the amount of money that they already have to spend on advertising. The good thing for the bigger companies and Cities is that their TLDs are already famous before they even have gotten them.
–
They are not professors, they are like some sort of starving attorneys working in the basement.
Professors know s+hit about the real working world and they could care less cos they are tenured.
” professors Tellus, Yin, and Niraj in the Sloan Management Review “
Sorry to say this but i use a 3 letter .co for my site and i always get people typing in the .com. .com is now the new .co typo.
@Robert Cline
So 40 out of over 96 million .com domains redirect to .co? Less than one in a million? Good to know.
And you’re still linking to a .com I see.
@Shahram
“i use a 3 letter .co for my site and i always get people typing in the .com. .com is now the new .co typo.”
so in your world, when 99.999999999% of Internet users type in a .com they really meant to type in a .co ?
I am simply trying to find the bottom of the .co nation’s denial. Wow !!!
why debating the obvious? .com is (and always will be) the number 1
Things Change, People Adapt. It is a distinctive human trait.
Be careful clinging to status quo.
@SAVE the webOS and USE it in NEW devices!
“.com is (and always will be) the number 1”
– and no matter how much you try to WILL it there is NO AVIS.
The are no gimmicks (like it really means Company – not Colombia or buy .xxx defensively so one else runs a porn site there) –
yeah, definetely microsoft should buy microsoft.xxx so that surfers won’t confuse the porn site over their with the official site at .com so much confussion !!!!!
@BullS
LOL!
@ICANN pro
You are Correct – When I think of Microsoft – I immediately think Looking at animal sex and beastiality at Microsoft.xxx – of course while intimately connected to my orgasmatron –
Furthermore I am going to ask Chase to set up Chase.xxx with naked 3d holodeck tellers – so I can rub one out while doing my banking.
@David J Castello
thanks for your observation on me….that why I am the Creative CEO of “BullS”-website of the year.
Defensive registrations will be a thing of the past once people get used to associating each company with its own .brand , I am amazed at how so many experienced domainers still can not grasp the magnitude of change that is upon us.
You don’t have to be a professor to understand what is going to happen once the floodgates of new gTLDs are opened. It’s the mater of numbers and statistics, you throw a thousand new gTLDs out there and some are going to be successful to the point that they will change the landscape of domains and domaining, the few new gTLDs that make it to the top will bring everyone’s attention to the concept of having their own gTLD which then causes more and more companies to gravitate to .brands
–
Perceptions will change. When .NYC, .VEGAS, .Whatever begin to advertise their product directly to end users, consumers will respond. End users will choose what fits, at a decent price.
what about .la? must be a goldmine now ??? come on faster till it’s still possible – register eveything there!!!
for example my copamyn is called PlentyOfFish.com what .brand should I choose plentyoffish.dating, .love, .pof?
Amazing how the topoc can get side tracked to .CO 🙂
Anways.
Prior to the gTLD application annoucement in Singapore Centr published an intresting article about how the new gTLD’s would affect ccTLD’s.
https://www.centr.org/main/6255-CTR/version/1/part/12/data/new%20gTLDs%20-%20Impact%20on%20ccTLDs.pdf?branch=main&language=default
Now this might look like a something not worth reading for the .com preachers , it actually is worth reading.
It shows exactly why .com is still king of the hill.
But the danger for domainers does not come from GEO gTLD’s.
Adept and change your focus. They could be considered niches for those who solely focus on .com and give rats ass about ccTLD’s
The danger lies for the covential .com investor lies in the dot brand.
As soon brands get their hands on their own TLD there is no telling what will happen. These companies might have totally different business models.
Example.. people at work already annoy me with their imacs , ipads , iphones..
These people .. would go for a .apple TLD if Apple would offer it to their customers… And that will hurt conventional sales..
This is something that is likely to happen , so keep that in mind.. Think out of the box.
And bashing and keep the faith in .com will last ya for a few years.. but the landscape WILL change…
Anyone still using vhs tapes ???? exactly.
sorry for the typo’s. nother 16 hour workday .
@ojohn|
Disagree with you with your logic. You throw 500-1000 new TLDs out there, some become successful and it’s going to change the entire landscape? How does that happen? If that’s the odds, and I believe you’re right, the message will be “launch a new TLD at your own risk.”
its funny how people think that registering a gTLD is like registering a domain. There’s a lot of work involved in establishing a gTLD especially one to compete with .com, .net and .org. Not only do you have to put a business plan together and pay an application fee, you still need to be approved by ICANN. Once that is done you need to pay for the infrastructure and management of running a registry. Then to top it off you have to work on relationships with registrars and spend millions a year in marketing.
There are so many other gTLDs that we should learn from(.mobi, .biz, .info, .name, .jobs, .pro, .aero ect…) that adding a new one is very hard to get off the ground. The market place will not drive the success of a gTLD. The consumer has to feel that it is a well know gTLD before it is taken seriously and with all of the noise…. Good Luck!
What will happen is that domain investors will snatch up the good names, the registry will auction off names at top dollar and the end user will get the scraps. Sounds like an automated FAIL.
The logic they used with regard to consumer electronics makes sense. So they are right in that capacity. Apple was just better it gave the consumer a better product. It got high marks and many professional and consumer reviews as being of high quality. It changed the experience for the user.
A string of letters is a string of letters. There are quality sites built on just about every extension. Users look at the site, the creativity of the designer, the product being sold etc…. They do not think “Oh that was on a .xyz that’s why it was good”
They associate Apple with a superior product, they associate the website experience with the look and feel of the site not the extension. .Com has the embedded effect of being the dominant extension.
Of course there will be success for some new tld it does not have to reach .com success or user adoption.
Again IMO
uhh… are not all these new offerings fueling ICANN greed actually sTLD’s?
They are not gTLD’s either… they are “s” or “sponsored”… no?
@ David
“launch a new TLD at your own risk.”
———
That’s a valid statement
As I said before its hard to know which gTLDs are going to make it to the top, but for the few that do they will have the potential to change the landscape of domains and domaining as we know it, once the landscape is changed and everyone’s attention is focused on the new gTLDs that will benefit all .brands even those that were not very successful at the beginning.
I didn’t say that everything was going to change overnight, and certainly its going to take a lot of effort and expenses to launch a new gTLD and there are no guaranteed returns on investment, but those are things that each applicant must consider based on their own circumstances, the new gTLD program as a whole can have a big impact on older TLDs regardless of the failure of some of the individual .brands because it’s the few that make it to the top that is going to get everyone’s attention and those are the ones that will carry this program forward.
–
The danger lies for the conventional .com investor lies in the dot brand.
—-
It’s going to be interesting to see how it plays.
There are untold numbers of generic .com domains representing specific industries where the most likely end-users just aren’t interested in acquiring them; the types of domains that give domainers a gigantic boner, but everyone in that particular industry has responded with a gigantic yawn. Domainers threw a party, but nobody cared.
My worthless opinion: I don’t think this does much to offset demand for premium brand platforms in .com priced in the 0-100K range. The wildcard is what happens when the barrier to entry for vanity TLDs starts to drift downward, because in time, it most certainly will.
What happens when instead of costing hundreds of thousands for an ‘application’, it costs $50K? Or $30K? Or $10K? Or $3K? You can bet your ass that lower cost aftermarket services for servers and zone management will rise in direct consort to meet the demand, as this happens.
So, right now, these TLDs are rarefied air… But what happens when they aren’t?
What happens 15 years from now, when Apple and IBM and Microsoft have poured billions into marketing their .whatever’s, and now, the price to swim in that end of the pool is only $40K a year, out the door? Who is rushing to buy a “generic” .com then?
I love .com, I’m buying .com, the best case scenario for me is that everyone abandons .com in a hysterical panic so I can buy them up on the cheap, but there’s a lot of insular logic here. Things never change, until they do. This is unlike anything else we’ve seen and the possibilities are endless. There are a lot of domainers who are driving cars without brakes, as far as this thing goes.
.com will be assaulted by 100s of other extensions
100s of other extensions will act to support the rarity, scarcity and valuableness of .Co
@ Robert
“.com will be assaulted by 100s of other extensions
100s of other extensions will act to support the rarity, scarcity and valuableness of .Co”
You made a couple typos there. I will correct it below –
.Co will be assaulted by 100s of other extensions
100s of other extensions will act to support the rarity, scarcity and valuableness of .Com
Why do you morons respond to Robert Cline ? He trolls and trolls and you guys just keep feeding him. Eventually he’ll come out and admit that he is a .COM purist and is trying to sabotage .co by bringing so much animosity toward it. That is what I think is really going on.
Anyway, the only people/groups pushing the new gTLD’s are those which stand to benefit financially. Good luck trying to change the habits of billions of people that are already used to typing .COM, as well as millions of individuals, small business owners, and organizations already sitting pretty on their .COM website.
Old habits die hard, people just won’t care. It’s a domain name. Only domainers care about domain names. This is all just hype and they are still 2 years away at the earliest.
.co NEW and UNDISPUTED KING!
HOT HOT HOT!
MUST ACT FAST!
FIRST RENEWAL CYCLE, MOST .CO DOMAIN RENEWED!
SOON NO TIME LEFT!
.co RARE!
.co so rare, I call Smithsonian and they inform me they build entire new wing just to house small, 3X5 notecard with .co domain written on them.
Spirit of St. Louis being sent to scrapyard to make room for .co exhibit.
MUST ACT FAST!
SOON, NO TIME!
(gong noise)
brad brad brad
cough 🙂
braddy …
I LOVE IT!!
I FEED OFF IT!!
HAHAHA
I GET SO MUCH ATTENTION
LOVE ME OR HATE ME
I AM A LOOKER
LIKE A HOT HOT SEXY VICTORIA SECRET SUPERMODEL
HAHAHA
I AM A PUPPETEER
I PULL A STRING HERE A STRING THERE
AND I GET THE DESIRED EFFECT
I AM GOD like
“I love the concept of having such a short domain,” he said. “I call it oceanfront digital property.”
Read more: http://www.miamiherald.com/2011/08/19/2367010_businesses-rush-to-buy-their-co.html#storylink=addthis#ixzz1VcJrij3z
^ Sometimes, this industry is like a giant tardfarm ^
If .us .biz .pro .pro .travel failed,and this extensions were years before any 1,000 gTLD… then rest assured the 99% of the new gTLD WILL fail.
It’s just another way the icann and registries would wanna make money.
Vertical Integration is a game changer. You can’t compare business models of previously released TLDs with the new models. .NYC is going to advertise . . billboards in Times Square, Radio, print, TV. Where previous TLDs were forced to promote thru third party registrars, new gTLDs will be able to market directly to their niche end users.
*
Actually, Wordperfect is superior to Word in just about every way. It just happens that Microsoft forced itself on users (when it was still a monopoly) and advertised more heavily, so MSWord became the standard.
I still use WP whenever possible. Why?
More user friendly and intuitive.
And because when you have a problem/glitches with WP, you can look at the codes (ALT-F3) and actually fix them without a lot of hassle. Try that with MSWord. Back in the early nineties, I used WP 5.0 to publish a literary magazine, and it looked great. I was able to create my own publishing template without any trouble at all.
In newer versions of WP, you can do drop caps among other cool tricks.
Better DOESN’T always rise to the top; often, it’s the deepest pocket and the biggest ad campaign that pushes the better product aside and foists the mediocre one on the unsuspecting consumer.
Back on main topic: I believe that major branded gTLDs will do just fine because the brand owner is likely to protect its own TLD and not allow average Joes and Janes to register domains on their TLD. I suspect that .coke, .apple, .canon, etc. will use their TLDs for ad campaigns and their websites.
So, yes, I can see where .com could be pushed aside by major corporations.
I believe that generic TLDs will have a tougher time because those registries will be looking to make their money on domain registrations, the more the merrier. That’s when the spammers and scammers start arriving, thus decreasing trust in these TLDs, just like .info.
In any case, it will be some interesting times ahead.
*
All new gTLD of .brands will ultimately dilute the value of .com marketplace.
Unfortunately…
It’s time to sell off your top .com domains before it’s too late…it will be like share market tumbling…
@ theo, it was interesting what you said, when the comment finally got approved. Even if new gTLDs catch on, don’t you think .com will still have Establishment appeal as it does now among newer gTLDs, such as .biz and .net? That’s the appeal now of .com – I don’t see that changing. It’s the trust factor in the brand. If new gTLDs were to eclipse .com, it would still have nostalgia value and be a collector’s item.
Seems painfully obvious to me that the new gtlds will go down in flames. I will be staying with .com (only!)
simple question for new TLDs supporters: “when you register a new domain, which TLD you search the availability first?” (I’m sure the answer is .com for 99.99% of you)
Remember this, the search engines still have to accept your extension. On top of that your dealing with domains that are 15 years old that have had years and years of unique content and thousands of back links. If you’re not on the first page then well you get nothing. This is an Up hill battle, they can be caught but your going to be pumping in a lot of money. –
For billboards and radio some of these new extensions will be great. Companies that could careless about seo and just want to advertise on the radio and billboard will come out ahead with these new extensions.
Domain investors think .com is the best and they are right. Though in the mind of the consumer they could careless if they type in a biz, net, co. They just want to get to the site. Really have any of you asked someone who is under 35 if they really care if it is .com? I mean someone who does not invest in domain names. They just don’t care. What does that tell you about the new extensions.
So what it comes down to with these new extensions in my opinion is how it looks on a billboard, how it sounds on the radio and television, if it is short, and if it will have any chance in the future to be indexed in the search engines, and of course the most important thing of all “cash flow” will these extensions have enough money to go on to advertise the extension and keep it secure.
Right now I can only see .co as the newest extension that will have the best chance of doing well. Meaning top 5 extension.
Donny13
no newle released gtld will be shorter than .com
good luck with domains like findcheap.insurance or bmwdealer.cars
and now answer me what will be the new tld for L.A.???? .losanglels
sorry for the typo
or for Palm Springs? .psprings or .palmsprings? or .myrtlebeach?
Remember this, the search engines still have to accept your extension.
—–
Can you point us to an example of a search engine showing a favorable bias towards a particular extension, that isn’t attributable to some other glaringly obvious on or off page factor?
and now answer me what will be the new tld for L.A.???? .losanglels
it already has a TLD (and I’ve registered one) .la
good to know Los Angeles is in good hands now (registry of Laos). I also hope some internatioanl jurisdiction will apply for its cctld .ny. And Ney York will be in good hands from their on. .NY > .NYC
THE Internet – THE Real Internet has No Single Point of Control
…
ICANN (IANA) is a Single Point of Control
…
New TLDs will not be on THE Real Internet
…
Point-2-Point will eventually catch-on with Enlightened Users
…
Paying real money for domain names will not last…
……
Pump and Dump Domainers may have a few more years….at best
for those that want to know what the New DNS software does…
…
1.It folds .NET on to .COM so owning ONLY the .COM gives you the .NET for FREE
2. .ORG is Slooooooow resolved to discourage usage….30 second delay
3. .COM owners will be sent queries for the same TLD without the .COM – their nameservers can choose to ignore the new query or intercept it
the big players are sorting out the Single Letter TLDs – check their Patent Applications
…toss your $185,000 into unknown people’s pockets and a few more million into other drains and maybe break even in a few years…
….thanks for playing
@LS Morgan, If you do a search on “mobile tech,” a popular phrase, look what result is #2 – mobiletech.mobi . It is because it has been in business since 2005, and has a rad mission: create a platform to bring the worlds of content and mobile together. My mobile tech extension is dot tv, for my tv show discussing mobile tech.
Another example, if you type in, eco company, that dot tv extension is #1. The TV link is what brings the traffic, resulting in a higher ranking, probably.
Google rewards content most of all.
I have been tracking the progress of
.Co
for the last year
and if
the 1000 other
extensions do only half as well as
.Co
it is going to cause a re-revolution
With
.Co
coming on top.
@BigLie
“…toss your $185,000 into unknown people’s pockets and a few more million into other drains and maybe break even in a few years…
….thanks for playing
”
Actually “Thanks for Praying” is better said.
“Thanks for Praying”
======
Speaking of “Praying”…
.INFO and .ORG will be filtered OUT with .XXX
; <> DiG 8.2 <> @ xxx ANY
; Bad server: — using default server and timer opts
; (3 servers found)
;; res options: init recurs defnam dnsrch
;; got answer:
;; ->>HEADER<<- opcode: QUERY, status: NOERROR, id: 6
;; flags: qr rd ra; QUERY: 1, ANSWER: 7, AUTHORITY: 0, ADDITIONAL: 0
;; QUERY SECTION:
;; xxx, type = ANY, class = IN
;; ANSWER SECTION:
xxx. 15M IN SOA a0.xxx.afilias-nst.info. noc.afilias-nst.info. (
2011081907 ; serial
2H ; refresh
1H ; retry
5w6d16h ; expiry
5M ) ; minimum
xxx. 5M IN NS b0.xxx.afilias-nst.org.
xxx. 5M IN NS a0.xxx.afilias-nst.info.
xxx. 5M IN NS a2.xxx.afilias-nst.info.
xxx. 5M IN NS c0.xxx.afilias-nst.info.
xxx. 5M IN NS d0.xxx.afilias-nst.org.
xxx. 5M IN NS b2.xxx.afilias-nst.org.
;; Total query time: 100 msec
;; FROM: gp.centergate.com to SERVER: default — 156.154.70.10
;; WHEN: Sun Aug 21 10:41:55 2011
;; MSG SIZE sent: 21 rcvd: 202
Pound-for-pound .NET is still by far the best non ccTLD alternative to .COM for commerce driven & “for proft” companies/entities/Websites….remember, We’re on the InterNET… not the Intercom (Wink)
@JNet –
“Pound-for-pound .NET is still by far the best non ccTLD alternative to .COM”
I agree – if you are going to put quotes around it – meaning the only way to put a non.com on the map – then those provilaged and very rare .nets will survive.
I am reminded of when Michael went after “VoiceMail.net” – case in point – very good non.com dirt – and well worth the minimal investment he made in it.
from the ICANN CEO…
“We have panelists that we are hiring to do different panel reviews to make determinations if there is string confusion. What if someone chooses three characters in Cyrillic that looks strangely like .com? Is that confusing and should we use that? There’s also a complaint process, and there’s even bidding processes if two parties bid for the same string and they are deemed to be equally qualified. There’s a lot of management work, development work, contracting work, software development work, some recruiting, gearing up the services people. We are not encouraging anyone to apply…”
=====
FOOLs line up…
Up to now having the best .com has been a status symbol for most companies because it let everyone else know that they have made it to the top. Now multiply that status symbol by a factor of 10 and you will see how big corporations and Cities feel about having their own TLD.
–
@ojohn
The important issue is that the general public won’t care. They know dotCom, they default to dotCom. And in the end the public decides.
“The important issue is that the general public won’t care…in the end the public decides.”
====
Yes and No – The Domain Name Service Providers will actually decide
The DNS Software in the Set.Top.Box of the TV helps to make the decision
Set.Top.Box DNS Software is much different from 1998 ICANN market models
THE.Community does not believe in Competing for MarketShare – THEY want to define the Market to be what their closed Cartel decides
FREE Software – FREE domains – FREE Wireless can set some people FREE
FREE sells very well to the general public…
I don’t see any need on the part of the public to jump to new tld’s. It’s possible that a few new tld’s will gain popularity if embraced & promoted by a big public company. But it takes many companies acting together to create a sea change. Just don’t see that happening. Maybe with a leading industry like real estate. Could see .realestate having a chance. But then, look at .travel. Nowhere fast.
according to Joe Sims ICANN Attorney…
“And as soon as they decide that we’re off the reservation someplace, they’ll go away and do something with somebody else. ”
“they would tell us to go get stuffed and turn to their members who are after all all the large ISPs in the world and say that ICANN is off the reservation and you should ignore them and we’ll be assigning our own numbers from hereon out. ”
Q: But you do control which registries are recognized.
A: Well, it’s not even clear that we control that. First of all, we don’t control any of that right now because the U.S. government still maintains all of those controls. But assuming the completion of the transition process (it’ll be easier to use that as the basis for the discussion), even then it’s not clear that ICANN has any “control” over that. It’s coercive capacity with respect to the IP registries would be to refuse to give to them any more blocks of numbers. Then if we did that one of two general things would happen. Either they would comply with whatever rules we thought they were violating, or they would tell us to go get stuffed and turn to their members who are after all all the large ISPs in the world and say that ICANN is off the reservation and you should ignore them and we’ll be assigning our own numbers from hereon out. �
It’s not like we have these numbers in a closet someplace. The only reason that ICANN can assign these numbers is because the world internet community recognizes it as the authority from which these numbers come. As soon as that recognition goes away, we have no power whatsoever.� So the concept that ICANN actually owns something or controls something is what underlies [concerns from] those people who raise these issues� [and] who are honestly raising them as opposed to the people who � have their own agendas. And they’re just wrong because we don’t own any of those things, we’ll never own any of those things, and we’ll continue to have influence only to the extent that the world internet community wants us to. And as soon as they decide that we’re off the reservation someplace, they’ll go away and do something with somebody else.
@David J Castello
“They know dotCom, they default to dotCom”
1. Because that’s really all they’ve ever been exposed to.
2. For now, they do.
@David
“The important issue is that the general public won’t care. They know dotCom, they default to dotCom. And in the end the public decides.”
_________
The thing is that the newer generations are not that loyal to .com and are more open to change.
And here are a few other things to consider:
Although most big corporations have branded themselves around .com but they would have probably chosen to brand themselves around their own TLD if they had that option at the beginning.
Once their TLDs are operational companies can switch to their own .brand overnight without having to spend millions of dollars on advertising because their .brands already have an automatic built in mindshare amongst Internet users who use those brands.
A company can wildcard their TLD so that all possible second level domains can go to their main website, or they can direct visitors to the most appropriate page for what they have typed on the left side of the dot (which can act as a mini search engine).
Companies won’t have to worry about defensive registrations or typos once people get used to associating each company with its own genuine .brand
Although having a new gTLD might be expensive, but it can save the companies a lot of trouble when you compare it to the way it is now with all the phony websites that pray on legitimate businesses.
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@oJohn –
“they would have probably chosen to brand themselves around their own TLD if they had that option at the beginning. ”
but they didn’t – because it did not exist – this is not a business of should of, could of , or it would have been right if…. or whatever else other utopian excuse.
It is done .com is the brand of the Internet – and the day the internet goes away is the same day .com goes away.
“but they didn’t – because it did not exist”
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That option didn’t exist before, but it does now, and it appears that many companies are going to exercise that option now.
For better or worse the new TLDs are going to be here soon, what affect they will have on the older extensions is something that we have to wait and see, but its hard to deny that the older extensions will be affected to one extent or the other once the floodgates of the new TLDs are opened.
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“but its hard to deny that the older extensions will be affected to one extent or the other once the floodgates of the new TLDs are opened.”
You are correct – the additional confusion to the consumer cause by countless new TLD’s will further solidify .com being the only one on the shelf
“A New Quality gTLD Can Compete with .COM”
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Simply Drop the .COM and many owners will have TLDs and should be happy
Why spend $185,000 and $25,000 per year for what you get for $10 ?
What is XXX.com worth ? with the new DNS Resolver ?
The important issue is that the general public won’t care. They know dotCom, they default to dotCom. And in the end the public decides.
——–
I remember being blown away watching a 10 second movie clip, delivered by way of the first version of Encarta, the year before Britanica published their inaugural digital version. I also distinctly recall seeing a piece on some news show where they interviewed an executive from the Encyclopedia Britanica Company who was quite staunch in insisting that they had nothing to worry about, his company had been around since the EIGHTEENTH CENTURY and people were always going to want hard-bound Encyclopedias.
You know as well as I do that Tech Bubble 1.0 was based on a very credible realization that this ‘new internet thing’ was going to be a big deal. Yes, it was overblown and exploited by smart people to scalp stupid people, but the basis for all that excitement was totally warranted. News companies and old media guffawed at the idea that the internet was going to supplant a single thing they did. After all, radio, newspapers and TV had been around forever, everyone used them, everyone ‘understood them’ and “how in gods name were they going to enjoy the news over their morning coffee if it wasn’t being delivered via a TV or a newspaper???” When the sky finally fell, they were the last ones to realize it.
I don’t think I live to see the day when .com ‘goes away’, but speaking only for myself, I’m not trusting the insight of people who derive 100% of their income from it as being ‘objective’.
I doubt the paradigm shifts and I’m actively betting against that, but it probably isn’t a bad idea to keep an ear to the ground in case it starts to happen. If it does, a lot of today’s ‘domaining superstars’ will be left in that dusty bin of formerly successful people who weren’t able to comprehend change when it came.
See Link.
FROM ORG.COM…
“Occasionally we receive inquiries from users who do not understand why they have accessed our site. Please be advised that you are not reaching our site as a result of spyware. We are not exactly sure why you have been directed here, however, we believe it is a result of the autosearch feature of Internet Explorer. If a site entered into the address bar cannot be accessed, Explorer apparently appends “.com” to the name and then tries to access that site. In the case of a search ending in .org, Explorer thus accesses our domain, “org.com.”
@LS –
“I’m not trusting the insight of people who derive 100% of their income from it as being ‘objective'”
I am not telling anyone that .com is the only one on the shelf – I am telling anyone that UDRP, ACPA and other legal interpretations have dictated .com being the only one on the shelf. As I have stated countless time before how many cases, udrp, acpa or otherwise have there been where the Complainant has gone after a non.com when they did not already have the .com
Right now, it’s the undisputed king of the biggest mountain in the universe. No one’s denying that. I personally believe it’s a good bet going forward and I hope there’s a mass panic, it gets oversold and I can buy up .com rubble on the cheap (Just closed a $4000 .com sale on Sedo today, matter of fact- iMachinist- that came from the great panic of 2009. I’d really love to have another round of panic selling).
What I’m saying is that it’s not a bad idea to be deliberate and objective going forward. If anything’s ever going to break up .com’s preeminence, it’s this. If this can’t do it, then rest easy. It ain’t never gunna happen… but if it does. there’s going to be a lot of people crying in their soup that they passed up some of those ‘big offers’ in 2006.
“a lot of today’s ‘domaining superstars’ will be left in that dusty bin of formerly successful people”
===============
Tossing $185,000 down the drain over-and-over plus millions… can bankrupt many of them pretty quickly…
Welcome to the ICANN.CASINO – Minimum bet $10,000,000 – High-Rollers step right up
@LS Morgan -I wished you had shut your mouth and stop giving “OUR” secrets.
Yes, I love those panic selling as I got squarely.com cheap and now I got so many offers.
We should be promoting others to buy XXX, dot co and dump their dot com as they are so worthless.
@LS –
We are agreeing with each other coming from two different approaches.
There is no AVIS when it comes to TLDs and some feel iPhones, iWhatevers and APPS will replace URLs – and once the APP is on your phone I would somewhat agree in a very distorted utopian way. But the key is how do you get the APP on someone’s phone in the first place amungst a sea of millions and millions of other APPS. – Answer : Self-Promoting, Self-Advertising, Self-Marketing URL – i.e. a generic, common use, intuitive term in the .com Internet Space that looks good on a billboard, print media and TV.
Absolutely.
There’s no question that domains themselves aren’t going anywhere.
The question is, will app developers (or anyone else) marketing themselves to the ‘next generation’ of internet consumers feel as bound by .com as current marketers are, today? Particularly considering the range of alternatives that may be in the pipe?
Personally speaking, I’m in that weird generational netherworld between Gen X and Gen Y. I can relate to both, but don’t identify entirely with one or the other. It’s been said that the path to success is to understand the herd intimately, but operate as an entirely separate entity from them, so maybe I have an advantage here, but there’s no doubt that the difference between X and Y- in terms of how they digest eMarketing- couldn’t be any more stark. It’s two different universes.
And guess who the first declared applicant for the .APP TLD is?
That’s right, app developers.
http://dotappapp.com/
From the dotappapp.com site:
“Our aim is to keep the .app gTLD open and accessible such that it becomes an entity that properly support the app software development community”
I think they just might embrace it . . .
I love app and I already have PooPapp.com in the making and others like
malwareapp.com and trojanapp.com