The .CO Registry today announced on its blog today, “that as of July 31, 2011, it is seeing a cumulative first time renewal rate of 66%; with late renewals still being counted for an estimated overall 68% renewal.”
“Crystal Peterson, Director of Channel Marketing at .CO, notes in a blog post that “typically, first year domains (domains that have been in use for a year only) have a renewal rate in the low to mid 60%, then as a domain is in use a few years that renewal goes up to around 70-80%.”
“According to Peterson, “.CO is seeing above average first year results compared not only to other new TLD launches, like .me and .asia; but also compared to more mature domains like .com, .net and .org.”
“ORG’s domain report, The Dashboard reports a 61.1% 1st year renewal rate while VeriSign reports a 74% blended rate (the blend of lower first year renewals from the higher 2nd year+ renewals).”””
A 66%-68% renewal rate would be pretty impressive especially considering that a portion of the dropped domains will be re-registered also considering the .com renewals as the blog post says usually runs around 72%-73%.
James says
Maybe due in part to renewals being automatically taken earlier than with other extensions.
(I might be wrong on this – just seemed to be so; haven’t checked – I stand to be corrected)
::: MOTOROGLE.COM ::: says
I will surely renew the few .co that I own and I should register some other .co
I’m just curious to read the list of NOT renewed .co
BFitz says
I identified about a dozen LLL that had not been renewed and got 1 through domain monster yesterday. I attempted to “back order” a dozen more but someone already had.
John McCormac says
It is an interesting figure but a Landrush typically covers about three months and .CO ccTLD has a number of mini-Landrush drops coming up. (The price promotions and the Godaddy Superbowl promotion.) A lot of the junk registrations (two and three word domanis that would be regfee+1 in .COM at best) are dropped during this period. The big challenge now for COINTERNET is getting development going in .CO ccTLD.
Robert Cline says
I re-registered about
94%
of my
.Co domains.
David J Castello says
That’s a good renewal rate. Hopefully it holds because logic would dicate the better names were bought first.
Jack says
I let 3 go. They where marginal to begin with. Some hasty registers on my part with no plans to develop those names.
So, yeah 70% is about right for me.
We all knew there was going to be drops. The question is how many. Its a fair amount, a little less then what I thought would re-register.
Cheers
Brad says
“Hopefully it holds because logic would dicate the better names were bought first.”
I think it is a little early for renewal statistics to really mean anything.
These numbers are probably representing pre-assigned domains, landrush auction names, early registrations, etc. These are naturally higher quality as David pointed out.
Let’s see how strong the renewal rate is as time goes on and countless garbage domains come up for renewal.
Brad
Gino Orlandi says
.co is a waste of time to develop. You probably still have some time to flip some good .co domains for pure domain profit, but I see them being worth less than .net within the next year.
John McCormac says
As Brad said above, it is early for meaningful renewal stats. What you are seeing now are the renewals from the feeding frenzy stage of the Landrush. If these are good domains then the renewal rate should be greater than 80%. There is a lot of junk that has to be flushed out of the .co zone as this happens with all Landrush anniversaries. the problem is that COINTERNET no longer publishes accurate statistics so nobody can be 100% sure as to the drop and registration volumes.
::: MOTOROGLE.COM ::: says
.co sites can be popular, successful and profitable but just if you have domains like x . co mexi . co e . co t . co g . co etc. 🙂
Mt says
I’m so confused… don’t you guys read the weekly sedo/afternic sales lists ? There are barely any .co sales. Only a select few domainers (i.e. pre-release people who had special access) are making money with an occasional large sale. Oh, and I’m sure the registry itself is banking too.
Wake up already and spare your bank account the pain.
Christopher says
I renewed about 80% and I’m still trying to pick up drops. There is some good stuff out there. I hand regged jogosgratis.co (1m+ exact) yesterday.
Peter says
jogogratis.net is for sale at 4,000 for ages.
Peter says
I meant jogosgratis.net
Tom G says
I ‘m a noob but decided to renew about 10 of 13. Got texasholdempoker.co, tragamonedas.co.
Be nice to see something with those. Fun Stuff ! GLA
Christopher says
@Peter
That’s cool. It was 15 bucks. I can afford the punt.
page howe says
i like .co, and really love the people at .co but they are setting the bar WAY too high, my guess is they will end up at about 28-30% tops, maybe even as low as 15%
they should have said their goal was 20%, then come in higher.
jmho
ph
Robert Cline says
to me
.Co
pricing needs to be
competitive with .com price very soon.
I think this is the primary reason why the renewal rate is only at 2/3 rather than like 4/5.
John McCormac says
@Robert Cline The primary reason why the initial renewal rate is about 68% is because there is a lot of highly speculative junk .co domains that have to drop. In a Landrush all sorts of junk is registered purely because it did well in .com TLD. And there’s a lot of junk yet to drop.
BrianWick says
@Gino Orlandi
“I see them being worth less than .net within the next year.”
I think there already are and never even equalled .net – for whatever that is worth from this non non.com’er.
In a different post I stated I am not renewing CapitolHill.co – plus I will not even attempt to register CapitolHill.xxx – I will let someone publish late night farm animal, toe tapping activity from our politicians.
It is not healthy for me to play the non.com defensive game – and that includes .co
Brad says
@BrianWick
“I think there already are and never even equalled .net – for whatever that is worth from this non non.com’er.”
Yeah, .CO is not near .NET in value.
Terms like Music and Finance would not sell for $30K – $40K in .NET like they did in .CO
Brad
Steve Jones says
.co is miles away from .net. One has over 14 million domains registered, the other is about to have less than 1 million registered again soon. .co isn’t a failure by any means, but it was obvious this moment would arrive. 66%-68% is quite respectable really.
BrianWick says
@Brad =
“Terms like Music and Finance would not sell for $30K – $40K in .NET like they did in .CO”
But all.non.com will end up on the fireplace mantel – reguardless of the nonsense used in the secondary market – comical
John McCormac says
The difference between .NET and .CO is that .NET developed naturally as a market whereas the .CO has been hothoused and thousands of “premium” domains have been reserved by the registry. The other aspect is that many premium domains did not get to the main market but were well gone before the Landrush. I’m not sure of the term in Economics to describe such a market but it is definitely not a free one where the market decides the value of premium domains. This may change over the next six months as the Landrush Anniversary drops change the .CO zone.
BrianWick says
@ John Mac
“The other aspect is that many premium domains did not get to the main market but were well gone before the Landrush. I’m not sure of the term in Economics to describe such a market but it is definitely not a free one where the market decides the value of premium domains.”
Seriously – if in fact some .co’s are better than others – other than worthless – Good God – look at the origins of .com – Columbia – what else would you expect – gaming the free enterprise system – I am not a domain unvestor to make friends – I am a domain investor to preach whay I feel is reality.
That said it has taken me years to stop renewing some of my .com’s – i.e. letting go of mistakes – even mistakes I paid $1500 in the secodary market. Wake – up .co’ers
ManydotCo says
Also I renew 95% of my domains
cm says
Brian,
Did you register any .co domains that you feel were better than CapitolHill.co ?
BrianWick says
Hi cm,
Only CapitolHill.co
Personally – I think picking up CapitolHill.co and CapitolHill.xxx would round out an excellent example of how to go out of business listening to hype on why you need those extensions.
cm says
smile, I can imagine you had some fun plans for capitolhill
BrianWick says
Yes – we do have great plans for capitolhill.com and about 50 other brands – .co will not be part of them – no defensive extensions – i.e. no non.coms.
Also – just picked up Countryside.com in the NameJet auctions for $16K – looks like Countryside.co is not being renewed – we will not be going after that .co either.