The post is entitled “10 Easy Ways to Improve Landing Page Conversions” and while you will have to read the full post on hubspot to read the full explanation here are the highlights of the tips Mr. Rachwalski says will improve your landing pages and conversions “immediately”
1. Landing page headlines and ad copy should match
Google AdWords determines cost-per-click in part based on the quality of your landing page. You can improve your score, and bring down your cost-per-click, by making sure your landing page’s content aligns with your ad messaging. .
2. Your headlines must be clear and concise
A poorly written headline will bore or confuse your visitors into leaving, while a well-written headline can compel your visitors to take a closer look.
3. Your grammar should be impeccable
4. Take advantage of trust indicators
Building trust on your landing page is essential to improving your conversions. Here are several effective ways to build trust:
- Testimonials
- 3rd party trust and security certification
- Press mentions
- Guarantee seals
5. Use a strong call-to-action
The goal of your landing page is to convince visitors to perform a particular action. After they read your landing page, they need to know what to do next.
6. Make your buttons and calls-to-action stand out
A conversion button, usually placed right below your call-to-action, should stand out.
7. Go easy on the links
One of the biggest threats to conversion is going off-message. Distracting your visitor with too many outbound links or related pages can negatively impact conversions.
If a user has trouble finding what they’re looking for, expect to see your conversions drop.
8. Use images and videos that relate to your copy
Images and videos can make a huge impact on your landing page’s effectiveness, but only if they directly relate to your body copy.
9. Keep it above the fold
10. Always be testing
AB testing is so great because you can test and optimize everything about your webpage until you receive the response-rate you are looking for.
Last weekend I attended Wordcamp Boston (for WordPress Evangelists) at Boston University and Karen Rubin from Hubspot spoke at one of the break out sessions on Inbound Marketing which was great and she gave some great tips/techniques on converting visitors into paying customers…I think her presentation is up on slideshare…Great article…Have a good weekend!!
So smart pricing can be affected by the quality of the landing page ?
Thanks for the article Mike and thank you Jim for the slideshare info.
Mike, if you are looking in to landing page stuff I’d highly recommend the book “Don’t Make Me Think”
You can do all of the above and your WhyPark site or any other will get in de indexed for no reason. I disagree that these steps will improve landing page conversions.
Check out Google webmaster comment page on blogger, where hundreds of webmasters and site owners are fed up with quality sites getting de ranked and de indexed. Coupon sites are the perfect exact – outdated coupons and codes from 2008. I can’t even locate a decent coupon to save on a meal. I suppose money attracts money is true, and that not having money will result in no opportunities.
Some of these Web site owners have 30 years experience in their profession; they are experts in their trade. However eHow amateurs will rank above them. In my opinion for my entire comment, there is more to de indexing and de ranked beyond quality and following webmaster guidelines.
I’m sure many will figure out it once their high performing sites get de indexed in the future (IMHO).
@Mike
please view reply. thanks.
huh ? This story isn’t about parking or getting indexed.
It’s about converting traffic and how to do it better. Converting traffic to buyers/leads/downloads (whatever action you’re aiming for).
Great post, the only thing that I would ad is have at least four landing pages with different offers to reflect the different stages in your sales funnel.
The lowest part of the sales funnel being; get a quote or purchase.
The highest part might be product or service information, such as a review or case study for example.
Regards
Mark