In a post on Google’s blog today they rolled out a new product “What Do You Love” and launched WDYL.com as its site.

The exact match domain name for the new Google product,  WhatDoYouLove.com is under brand protection at Mark Monitor and belongs to another client of MarkMonitor, Time, Inc.

However WhatDoYouLove.com seems to be for a dead product of Time, Inc and resolves to a “Page Not Found” on People.com a Time, Inc. product.

The interesting part to me is that both clients use Mark Monitor management and you would think once again that someone over there would know enough if one client was rolling out a product called “What Do You Love” and another client had the exact match domain that they weren’t using, well you get the idea.

For the record this is how Google describes its new product wdyl.com

“””A while back, a few of us wanted to make a little tool that we could use to show just about anybody more of what Google makes. That led to some simple ideas, and then a few more ideas and ultimately, to a challenge: how we could connect people to products they might not know about and may find useful, but make the discovery relevant to them and keep it fun.

Playing about with that challenge produced a website—What Do You Love?—that we hope meets at least some of the challenge by demonstrating how different Google products can show you different things about any particular search query. Like always, you’re the judge, so give it a go. Type in something that you love—polar bears, space travel, pickup trucks, Lady Gaga, early Foghat—whatever strikes your fancy (for some reason, the results for cheese always crack us up, so try that if you’re momentarily stumped). No matter what it is, we’ll give you back something that will let you get even more into what you love.”

 

As far as the domain name WhatDoYouLove.com here is the whois record:

Registrant:
Domain Administration
Time Inc.
1271 Avenue of the Americas
New York NY 10020
US
domain_admin@timeinc.net +1.2125229565 Fax: +1.2125229514

Domain Name: whatdoyoulove.com

Registrar Name: Markmonitor.com
Registrar Whois: whois.markmonitor.com
Registrar Homepage: http://www.markmonitor.com

Created on…………..: 2002-10-21.
Expires on…………..: 2012-10-21.
Record last updated on..: 2011-07-06.

MarkMonitor is the Global Leader in Enterprise Brand Protection.

Domain Management
MarkMonitor Brand Protection™
AntiFraud Solutions
Corporate Consulting Services