According to a poll taken by adult industry publication xBiz.com, 35% of “adult entertainment industry professionals plan to buy .XXX domain names, either to defensively protect their existing brands/trademarks or to develop and market new websites”
“The online poll, ran from May 1 to June 1, 2011, got nearly 400 responses from adult entertainment industry business operators who are registered members of XBIZ.net, the adult entertainment industry’s top social network. XBIZ asked, “Now that .XXX has been approved, do you plan on purchasing .XXX domains?”
“According to the XBIZ Research poll, 13% said that they will acquire .XXX domain names to develop and market new websites, while 22% said they planned .XXX purchases to protect existing brands and trademarks.
According to the poll results, 17% of respondents stated they won’t acquire .XXX domain names because they don’t see the value, while 35% said they won’t purchase them because they do not want to support .XXX.
13% of the voters were undecided.
“The poll’s figures show that the adult entertainment industry takes seriously the ramifications of brand dissolution or lost potential revenue with the roll out of .XXX,” said Don Parret, XBIZ’ executive director of publishing. “With many in the community refusing to buy into or seeing no value in them at all, others have elected to buy .XXX domains to protect their existing brands or to exploit their potential under the new TLD.”
The .XXX TLD was added to the Internet’s root server in April after ICANN gave its blessing for the new sponsored top-level domain. Currently .XXX is in its Sunrise period, where trademark owners can prevent cybersquatting by registering trademarked domain names. General availability is expected to start sometime in September.
“There are doubtless many within the adult entertainment industry that do not publicly favor .XXX, but equally as doubtless is that some of these voices secretly represent speculators interested in exploiting the potential of .XXX domains,” Yagielowicz said.
.XXX defensive registrations, Parret noted, may be key to the TLD’s revenue stream and perhaps its survival.
“As evidence in the poll’s results, it appears that defensive .XXX registrations will make up a substantial share of ICM Registry’s business,” he said.
100per100.info (100% information) and MORE says
only xxx companies can buy many expensive xxx domains
Alan says
With a potential ban in many parts of the world, you have to wonder just how successful
this extension will be.
FX says
all Xbiz polls are faked
100per100.info (100% information) and MORE says
“potential ban in many parts of the world”
many adultnames.com owners, may want to buy the xxx versions, just to avoid the typosquatting issues, that’s exactly the same reason why the .co domains have been sold so well
Andy says
The exact same poll taken at the exact same time at the adult industry board “GFY” shows totally different results: http://gfy.com/showthread.php?t=1021438
Only 3.57% would buy .xxx domains to develop them, 5.36% would buy them defensively, 5.36% is undecided on the matter, over 85% said they will not buy any .xxx domains because they either oppose the whole concept or because they don’t see any value in it.
This is not the first time that an xBiz poll or article failed to correctly rapport on what is going on in the adult industry. The financial connections between the people running xBiz and Stuart Lawley from the ICM Registry surely don’t have anything to do with that, right? ;/
Walker Cracas says
I think your blog is good. I found it on Google. You have obviously done a lot of research. Good job! 🙂