In a press release by the ICM Registry just hours after winning ICANN’s approval to run the .XXX registry, some clarification has come to light which will answer some questions people have posted already on TheDomains.com about how the registry will work.
“The approval grants ICM Registry’s .XXX web suffix with the same rights as .com, .net, .co.uk and other TLDs.”
“The only difference being that as a sponsored TLD, .XXX domain names will only be available to the adult entertainment industry.”
“The contract will require anyone registering a .XXX domain to complete an application process endorsed and overseen by the International Foundation for Online Responsibility (IFFOR).”
“The introduction of .XXX provides numerous benefits. ”
“For consumers who wish to browse adult entertainment sites, itprovides reassurance they are more protected from the risk of viruses, identity theft, credit card fraud and inadvertent exposure to child abuse images. It will also provide individuals and parents who wish to avoid adult entertainment sites the opportunity to filter out unwanted .XXX material.”
“The benefits of .XXX for online adult entertainment providers include predictable revenue streams, greater customer retention and the chance to take a proactive and responsible approach to their web presence.”
“Stuart Lawley, CEO of ICM Registry, the company behind .XXX, said: “ICANN’s decision to give .XXX final approval is a landmark moment for the internet. For the first time there will be a clearly defined web address for adult entertainment, out of the reach of minors and as free as possible from fraud or malicious computer viruses.”
“We believe consumers will be more prepared to make purchases on .XXX sites, safe in the knowledge their payments will be secure. Tens of thousands of adult entertainment website owners recognize the business benefits of .XXX and have already applied to pre-reserve over 200,000 .XXX domains.”
“.XXX will be regulated by IFFOR, an independent non-profit entity made up of a seven-person Policy Council, including a child protection representative, a privacy and security expert, free-speech advocates and adult entertainment industry leaders. It will be funded primarily by $10 (USD) annually from every .XXX domain registered.”
“Clyde Beattie, Director, IFFOR, said: “Today’s announcement means IFFOR will be able to contribute programs to make a difference in protecting children online. In addition, we will be able to establish a forum for the online adult entertainment community to communicate and proactively respond to the needs and concerns of the broader internet community.”
“ICM Registry will offer current intellectual property owners the opportunity to reserve relevant domain names before going to the open market, enabling them to protect their brand names and intellectual property rights within .XXX.”
More details to come.
Who do I need to talk with in order to register for these new gems I’ve thought up (the web will be a better place if I can get these approved, really):
.CUM
.JIZZ
.BLOWJOBS
.FACIALS
.DOGGYSTYLE
. . . .
Satan is smiling today. By embracing this extension, The-Powers-That-Run-The-Internet have shown their true colors and their collective lack of moral character.
This decision dealt a severe blow to the future of civilization. God help us…
I understand buying the domains to protect brand names, just in case. I really don’t see much of a use for these though. Won’t the SERPs bury these domains. I can’t imagine somebody trying to, take care of business, going through pages and pages of search results and landing on a .xxx site.
“For consumers who wish to browse adult entertainment sites, itprovides reassurance they are more protected from the risk of viruses, identity theft, credit card fraud and inadvertent exposure to child abuse images. It will also provide individuals and parents who wish to avoid adult entertainment sites the opportunity to filter out unwanted .XXX material.”
…Sounds like a pretty good plan of action overall 🙂
the main losers will be the domainers that owns many or costly p0rn domain names since their value will fall very much
SHAMELESS:
ICANN PROMOTES PORN…
START UPS that were not there before will now FLOURISH ….
NEW Production Companies will produce CHILD PORN …
PEOPLE NOT THINK ABOUT “PERVERSION”
NOW WILL, As they try and come up with original content.
“EXPLOITED WOMEN” and more New INNOCENT CHILDREN
is the PRODUCT THAT WILL BE SOLD!
ICANN and the Board Members are DISGRACE to the online Community.
there inability to make MATURE JUDGMENTS IS APPALLING.
I C A N N ‘S AUTHORITY SHOULD BE RESCINDED …
… AND THIS DECISION REVERSED!
Despite the benefits of xxx as stated by ICM, all of the current dot com adult sites will still exist, therefore there will be no radical safeguards to stop minors from accessing adult material on the internet and adults will still be using dot com adult sites aswell. Dot xxx will just be seen as an extra batch of adult material.
ICANN is becoming a joke!!!
What’s next .wetakeyourmoney .pickpockets .dumpdomainersgiveusmoney
.wewilltakeyourmoneyuntilyouwakeupandseethelight .weconyou .neverbecom
@David,
eXactly…
Since your point is obvious to anyone with a brain, the question then becomes……WHY?
The internet is quickly becoming a joke. Other than Facebook, a few games, and your daily news/gossip – WTF does it do for the common person?
If an alternative emerged to COMPETE with the existing internet, an alternative that learned from the mistakes of the current web, I’d jump to it in a heartbeat.
@SID,
I go to new interwebs witch you two 😉
“The only difference being that as a sponsored TLD, .XXX domain names will only be available to the adult entertainment industry.”
“The contract will require anyone registering a .XXX domain to complete an application process endorsed and overseen by the International Foundation for Online Responsibility (IFFOR).”
———–
Will be interesting to see how they manage this.
There are people making cash in adult with the various scraper-scripts out there. Are they qualified?
Hey, yo!
Can I register somebody’s name in the new .XXX extension and make it into a PORNO SITE?
That would be KOOOL!
“.XXX domain names will only be available to the adult entertainment industry.”
That’s just ridiculous spin meant to appease some conservatives that are against the .XXX extension.
What constitutes the “adult entertainment industry” ?
Who is going to regulate the approval process?
What if A get’s approved, but Z get’s denied?
What is the point of paying for an extension that costs four times as much to register the .Com equivalent, is certain to get blocked by numerous individuals, institutions, countries, and go through some bogus approval process to register?
@Dean,
Yes, sir. Anyone in the world will be able to get their ex-girlfriend’s name in .XXX and turn it into a amatuer porn site. That usage would constitute “adult entertainment” if they put an LLC behind it.
Beautiful…PUKE!
Dean
As an sTLD not a gTLD the extension has to have some rules and restrictions, ICANN rules
Whether or not to spend “four time more” to register the .xxx equivalent of a .com is a business decision but I think your math is inaccurate as the cost is $60 wholesale and in my opinion lightly to be priced by the registrars (retail) from $75-$100 per.
I could be the next Larry Hefner – oh, yeah…
Pumpy/Dean
They can do that now with a .com or any other extension (except for trademarks)
Don’t get the point
I think the “XXX” after said name is the point – automatically carries a whole different big, bad connotation that ANY other extension…it’s just the nature of “XXX” – get ready for loads of lawsuits. Lawyers win, again.
@Pumpy,
You said load…hee hee hee!
MyExGirlfriend.xxx
If Obama orders the FCC and DOD to deploy “Root Servers” and if people choose to use those, do you think he will add .XXX to his collection of endorsed TLDs ?
If the new Adult Content Network takes shape and has better technology do you think consumers will quibble about it being “ICANN Approved” ?
Does ICANN still plan to follow thru with the grand plan of having Virtual Currency & Banking Services for the Adult Market ? How long will that take to develop and deploy. IF other groups beat ICANN to the market at every turn, how will ICANN’s array of Adult Services succeed?
MyExWife.xxx
@Landon,
Yup…that’s why .XXX is WRONG, WRONG, WRONG!!! It WILL be used to further degrigate women by their scum-bag exes!
Aw fuck it!
“have already applied to pre-reserve over 200,000 .XXX domains.”
There’s a sucker born every minute.
Here’s the elephant in the room with the new TLDs; let’s say I own blog.com, offering subdomains like fashion.blog.com. Then someone comes along and starts the .blog extension, offering domains like fashion.blog. Can anyone say “confusingly similar”?
Pumpy@
” Yes, sir. Anyone in the world will be able to get their ex-girlfriend’s name in .XXX and turn it into a amatuer porn site. That usage would constitute “adult entertainment” if they put an LLC behind it.”
It can never happen, there is an application and lengthy approval process involved. No one will
be able to register a name without completing it.
Short Memory
.Mobi .Co and now this hype
Sucker Born every MIN
You need to sell a lot of domains to get back $12 million. Will Google reg Google.xxx and segregate their engine ?
“You need to sell a lot of domains to get back $12 million.”
—————
If you establish the dominant Adult Content Platform, with a comprehensive collection of technology and services… and you get 1,000,000 subscribers at
$12 per year, you have gross revenue of $12,000,000 each year.
What was that old saying about, “not how much you make, how much you keep”?
It is unfortunate that domainers do not generally approach a market from a
Total Platform point of view. They think small. Pidgeon.XXX ?
At the other extreme, ICANN & ICM may end up “thinking big” for the next
10 years and never Sell to the Market. (i.e. Deliver) That may leave some holes
for people to fill.
Selling $50 custom CPE routers to either Filter XXX or Facilitate XXX could
become very big business, very soon. The “ICANN Effect” is like the “Oprah
Effect” in domaining. A lot of awareness (and lawyers) will be moving to the
.XXX space. Sell to the market.
Eric
If you have a trademark on blog.com and you have active use of subdomains then you could argue confusingly similar but not sure if your going to win.
Listen there are HUGE dollars at stake in the new gTLD business, we are talking Billions not just hundreds of millions.
When there is that kind of money at stake litigation is going to occur but that’s any business.
How many lawsuits get filed against Google a year, I would guess hundreds.
If you haven’t this post I would urge you to do so:
http://www.thedomains.com/2011/03/15/right-of-the-dot-com-my-take-on-the-new-gtlds-the-next-25-years-how-you-can-profit/
RH
ICM will have to sell 250,000 domains assuming no premium sales or land rush auction sales to get their money back.
They already have 250,000 pre-reservations and they will generate Millions from premium sales and land rush auctions.
They will have their money back by the end of this year
As far as brands like Google are concerned they will be able to pay a one time fee (price to be determined) to block there trademark so Google.xxx would never resolve and be permanently blocked.
ICM will make a ton just on these blocked domains
“They will have their money back by the end of this year”
===========
I bet there are many people who would bet against that, if you really mean 12/31/2011
The Gauntlets being prepared for poor Stuart are like those Japanese comedy shows. Next comes the huge boulders ? Then the jumping from lily pad to lily pad while being hit with Nuclear Fall-Out ?
The.Big.Lie.Society Clerics on the ICANN Board made it clear XXX will not get past them
“As far as brands like Google are concerned they will be able to pay a one time fee (price to be determined) to block there trademark so Google.xxx would never resolve and be permanently blocked.
ICM will make a ton just on these blocked domains”
————————–
LOL, This is getting more insane by the minute, so anyone with a trade mark that does’nt want their trademark stuck in front of .xxx will have to PAY a one time fee ( $$$ price to be determined $$$ ) just to block it.
Google.xxx, hmmm- that’ll be about $80,000 fee…ca-ching
Yournamehere.xxx, hmmm – that’ll be about $1000 fee …ca-ching
….Next !
That’s going to go down like a ton of bricks and cause a shit storm of legal cases far and wide for a very loooong time.
If this is indeed TRUE then all their pitch about “protecting people” that want to view Adult material on the internet in a safer manner whilst guarding minors in the process is just complete and utter SHITE.
…so what’s next?, this is getting funnier by the minute. 😉
@Gazzip,
I believe the word you’re searching for is eXtortion.
Gazzip
The fee will be a set dollar figure, not be a variable one, so the situation your describing is inaccurate.
Although a firm price has not been set my understanding is it will be in the hundreds of dollars range, not thousands and once again it will be a one time fee.
“Google.xxx would never resolve and be permanently blocked”
==================
From someone who can not even get a SOA set up in the DNS correctly ?
2011 – Most DNS resolutions are done in Consumer’s devices. Those same devices can resolve so-called “Blocked”domains.
A guy selling XXX CPE Routers WILL resolve GOOGLE.XXX to HIS servers
Laugh it or now, but .com is losing the market share. Slowly, but it does. With more kids on the block, the Internet might be a different place in some 10-25 years from now.
“the Internet might be a different place in some 10-25 years from now.”
======
10-25 years ?
in 10-25 MONTHS there should be 4 or 5 major new Platforms that people collectively view as The.Internet
The.Internet Clerics will of course cling to their AGING Platform as The.Internet and rational people will probably say: “No one goes there any more”
It will take them a while to market, don’t you think?
Mike what I would like to understand and you should know this since you own thousands of adult domains. With porn losing more money each day to free tube sites why would anyone want to pay $100 as you say although I heard Lawley say in an interview $60 would be the cost for the buyer figuring in the registrar but whatever $60 to $100. Why ? Why would anyone pay that.
And the notion about paying to block does sound like extortion, hopefully Google won’t pay and instead go after ICM and make them pay millions defending their extortion plan.
No doubt every new Gtld will be advised to try this move. Look potential new Gtld you can make money just by charging people $500 that don’t want their name ever shown with your new tld. This is becoming hysterical.
“No doubt every new Gtld will be advised to try this move. Look potential new Gtld you can make money just by charging people $500 that don’t want their name ever shown with your new tld.”
———
.sucks …the ultimate money spinner 🙂
Roll up, roll up – get yours today ….before someone else does™ 😉
———————–
“Although a firm price has not been set my understanding is it will be in the hundreds of dollars range, not thousands and once again it will be a one time fee.”
———————–
oooooo, whoopie, what a friggin bargain! If you don’t want your TM/Business name dragged through the gutter and used or associated with porn then just slip us a few hundred and we’ll take good care of it for you
…ca-ching..have a nice day sir.
LMAO, That sort of thinking is too damn funny to be real 😉
RH
Good question:
“With porn losing more money each day to free tube sites why would anyone want to pay $100 as you say although I heard Lawley say in an interview $60 would be the cost for the buyer figuring in the registrar but whatever $60 to $100. Why ? Why would anyone pay that.”
Ok on the price issue
The wholesale cost is $60, registrars can charge whatever they like.
I would expect and this is only my own personal feeling is the least you will see is $70-$75 but other registrars like Net Sol might charge $99 or more
Now why buy a domain?
If you operate a successful adult website is it worth $100 a year to protect it.
That’s a call everyone will have to make.
I spend a couple of hundred of dollars to defensive .co registrations like for berkens.co and thedomains.co and mostwanteddomains.co etc etc
I think its was a good business decision and its worth it to me, for others they passed and then got there .co back through a UDRP which cost them thousands of dollars.
So defensive registrations is one reason.
ICM has a billing feature as part of the extension for some adult operators this would be attractive.
Its not mandatory but it will allow micropayments for adult material like say an iTune store for porn where you can download a movie for a set price rather than buying a monthly subscription that you can never cancel.
They have a big plan and a lot of marketing dollars, I don’t have all the details but I’ve chatted with them and they have a plan.
But for myself as you know I don’t operate adult sites I’m a domainer and as a domainer if I can buy an asset that I think has a good chance of going up in value I’ll buy it
I bought date.me, marry.me, love.me and have a little over $100K in just those, why?
Because I think they will be worth more in the future.
Was it a good investment?
Time will tell.
Yes there will be .xxx domains I will try to register just to resell down the line.
If I can get register fuckme.xxx for $100 you bet I’ll register it.””
“””And the notion about paying to block does sound like extortion, hopefully Google won’t pay and instead go after ICM and make them pay millions defending their extortion plan.”””
Google doesn’t have to pay to block, but they can.
Its a one time fee of a few hundred and they never have to pay another dime, or they can register their .xxx domain in the sunrise and pay the registration fee and ever year thereafter like any other domain
Or they don’t have to register the .xxx domain at all.
“””No doubt every new Gtld will be advised to try this move. Look potential new Gtld you can make money just by charging people $500 that don’t want their name ever shown with your new tld. This is becoming hysterical.”””
I doubt any new gTLD will offer this blocking feature, all will have sunrise periods for trademark holders.
Gazzip
Then take a pass.
Hey its not my deal, doesn’t hurt my feelings.
I just telling you how the process is going to work.
“They have a big plan and a lot of marketing dollars, I don’t have all the details but I’ve chatted with them and they have a plan.”
==========
The smartest thing that ICM could do at this stage is ROLL.OUT.NOW even if it is labeled as some sort of FREE First Year test run, to shakedown the Platform.
If ICM continues to dance with the I* Community, they will likely end up like .WEB – CO-Opted and told “The Community is working on it…”.
“The Community” clearly has ambushes planned in Washington.DC and other places. ICM has no idea how deadly the I* Clerics can be. Anyone that stared
the I* Clerics in the eyes in San Francisco could see their rage.
Thank you for the reply. The micropayments sounds interesting.
I will be taking a pass on .xxx and I have no intentions of hurting your feelings at all.
I realise you are just reporting what you know and you don’t make the rules….as you said, its not your deal.
I appreciate all your reporting and I’m only sharing my opinion. That’s what blogs are for right.
Gazzip
Perfecto
Now Mike if someone else got Fuckme.xxx and offered it for $1000 are you a buyer at that price ? Or you only value at reg fee ?
In such a case I would prefer a short .me jingle.
So it looks like domain investors are out of the game.
The time has arrived…..
://www.icann.org/correspondence/lubsen-to-beckstrom-09jul10-en.pdf
How many times does HAL LUBSEN get in line before other people ?
We can anticipate that there will be a slew of first-time entrants into the adult entertainment industry, just so that they can pass the muster to get what they feel is a relevant adult domain name with the .XXX suffice to align with their newly-approved adult affiliate program. Profits will be made by the registry for sure, but if there should ever be liberalization of the Internet to the extent that .porn or .sex become domain extensions, it’s going to get really interesting online.