I just read an article on MediaPost, on the Holiday Shopping Report for Q4 2010 and got all excited over all the extra money we will be making off of our PPC pages.
“On average, consumers spent 20.7% year-over-year in the first half of Q4 2010 and conversion rates rose 28.7%, compared with the same time period in the previous year”
The report also said that the cost per click (CPC) continues to rise.
“On Google, CPCs are up nearly 13% year-on-year, compared with a 4% uptick on Yahoo and Bing.”
“Retailers with multichannel marketing strategies increased their U.S. search spend 36.7% year-on-year in 2010, compared with the first half of Q4 2009”
Wow reading this you would think our revenues would be skyrocketing.
How’s this report working out for you?
For me not so good.
The easy days of parked pages might be over.
Is the current state of domains; evolve, sell cheaper, or be eaten alive by registration fees?
Well, for adwords (Buying PPC) I can tell that it IS going up.
For adsense (selling PPC) I can’t tell anything.
So, yeah — that seems fair. (rolleyes)
“…eaten alive by registration fees?”
===
Sounds like a Sub-One-Dollar .COM annual fee would help ?
…
or FREE .COM domains ?
…
Why isn’t the U.S. Department of .COMmerce demanding “Sub-One-Dollar .COM” ?
These revenues will not hold beyond the holiday season.
but Google guys need HUGE profits to (only think to) send gifts to orphans for Christmas… 😐
Like Aron-XF.com stated , I agree.
Buying PPC is getting more expensive, but Adsense stayed the same.
Like Aron-XF.com stated , I agree.
Buying PPC is getting more expensive, but Adsense stayed the same.
While some might think the rise will stop for Google on PPC income. I say the rise has just begun.
More and more slowmo businesses are turning online and they all want to be on the first page of search. During the next 3 years there will be a battle for best positions in search/paid search. The numbers which Google will be presenting, will be unbelievable IMHO.
@Duane
Very logical conclusion .
GOOGLE: THE INTERNETS MONOPOLY
[2011]
Anti trust laws coming soon to the Internet! …
Insider trading arrests on the horizon! ….
Auctions: The Wild West will never be the same!
P.S. ANYONE WANT TO BUY MY .Co’s
(there growing remorse hairballs)
You Guy’s are still doing “PPC pages” , Lol. Good luck with that.
Over the past few days I have seen my PPC and overall ad revenue go up a little it might just be random but my traffic is also up on my product domains and I think the holiday season has something to do with it.
I agree with Duane, the demand will be insane for first page search, so much so that Google will charge for every single position and pixel on that first page. There will be no such thing as “organic” search on the first page anymore. When this happens, not if, but when this happens — KABOOM !!!! Demand for quality traffic, and not so qulaity traffic, and the domains themselves, will be out of sight. To some degree the insane demand will spill over into domains from search, just out of the need to “find” more traffic. Domainers stand to prosper greatly.
If all us domain investors can all hold on to our great generic domains then any one of us with a handful of nice generics will make a lot of bank or have a fat river of cash rolling in on to the way of wealth.
I’m obviously looking beyond parking and PPC, but as the the actual demand from end users. In it’s current state parking domains looks like it is literally dying. Soon there will be tumbleweeds coming through my parked pages, LOL.
I’ve been watching and participating in this market since 1995 and I am now more bullish on good domains than ever, but just due to what I see happening in the next few years. We will all soon forget about parking’s demise once this kicks in, but can you as a domain investor bridge the gap between falling parking revenues and rising end user demand? That is the question every domainer should ask. If you can you will prosper greatly IMHO.
The days of “Dollars for me…. Pennies for you” of the ” Parking’ QuasiMafia” are shameless here to stay .
SOMETHING’S GOTTA GIVE!
For those using “Parking Managers” that split your traffic among other real Parking companies think about this fact:
Between your “Click” (Yes you own the domain the originator) and the advertiser there is 3 intermediaries the Pie gets split in 4 and to add insult to injury you are not allowed to know how much each one is getting , the “Zero transparency factor” could be considered “Unfair business practice” and or Anticompetitive in just about any other Industry but it’s worth taking a look…
While I don’t have an answer on how to take the “disintermediation” bull by the Horns , I feel as many other “representation” is a key issue , Co-Op anybody?
Do you still wonder where *H211 LLC ‘ incredible collection of planes (Inc fighter planes) comes from?
or Google Whoopie 10 % raise?
*owned by Google honchos
The Future mentioned above …
about great fierce demand already parlays
in the dark corridors of the secret connected NET players …
Some people know of it …
OTHERS DENY it even exists ….
It is called ….
“Under the Table”
*Cash strapped need not apply … 🙂
Landon,
the Secret Cabal which you speak of, will eventually be crushed by it’s own weight. Not for many years to come, but Quantum Computing will eventually make the universe transparent.
“Google will charge for every single position and pixel on that first page…”
===
What makes people think “GOOGLE” will even appear to consumers ???
DIDJ ya see the Google.TV gear ? seems sort of expensive and soooo last century
GOOGLE ?? GIGGLE ??
@ Dean
Moore’s Law states, the number of transistors on a microprocessor continues to double every 18 months, the year 2020 or 2030 will find the circuits on a microprocessor measured on an atomic scale.
When the Masses STOP using da … GOOGLE
It will Quickly Die Overnight, like a DINO ….
:: Knowledge: “PEOPLE OWN THE AIRWAVES”
:: So then it is that ……..” PEOPLE OWN THE INTERNET”
So then DO> “PEOPLE OWN GOOGLE”
Google has the might to pay us pigeon shit. Look at other PPC providers. Chitika is even worse!! ADbrite…Gosh
When the Masses STOP using da … GOOGLE
It will Quickly Die Overnight, like a DINO ….
===
Vinton Cerf’s GOOGLE is not a GIVEN
Have you seen Vinton Cerf and Bernie Ebber’s WORLDCOM lately ?
DIDJ TUIT
If I was Google /yahoo / whoever I would do the same – why because I can.
That is business -It all means the .com Internet space is going thru another round of consolidation (yet opportunity at the same time)
Eat or be eaten
“Eat or be eaten”
===
There is a school of thought that suggests the DINOs disappeared because Fast.Moving small mammals ATE their .EGGS
“Eat or be eaten”
“Produce and RE-Produce or face extinction”
Other People’s Content
Has anyone seen a World Book Encyclopedia lately with Gold.Leaf page edges?
Not sure if I am agreeing or disagreeing with TheBigLieSociety – but I will use hs comment and equate it to Romainian Dictator Nicolae Chauchesku (ultimately assasinated) who felt numbers in population would eventually rule the world so he “forced” yound teenagers to “use their eggs” in order for survival – before the “fast” West took them.
I believe that would be counter to eat or be eaten
.CHINA
“Produce and RE-Produce or face extinction”
Other People’s Content
.CHINA
://ReactOS.com
.XP
“GOOGLE WILL BE A DINO”
^^^^^^^^^^^
BING
You are now FREE to roam about the Internet
DIDJ TUIT
BING
My cost per click has gone from 5 cents to 81 cents in 6 years. It will continue to rise. Adwords will only get stronger.
My earnings per click will not rise because the rise in rates are for Google search sponsored results and not adsense/affiliate sites. Those rates have not changed in 6 years. I spend $x,xxx per month on adwords and have owned trafficked sites with adsense for 2 years.
@ BFitz
Those rates have not changed in 6 years.
____________________________
Do not worry GOOGLE saved your money for …
there 2011 10% empooyee monthly paycheck increase…
I am sure you are glad to help them out 🙂
the only way for Bing and Yahoo to compete with Google is to CUT their advertising prices
“the only way for Bing and Yahoo to compete with Google…”
===
If PCs and TVs do not route packets to Google or if Google is eclipsed via Mash.Ups the consumers may eventually forget about Google…
BING
time ago, I’ve bought a Google AdWords advertsing to promote my DomainersGate[dot]com directory, but I’ve found that it’s incredibly MONEY-HUNGRY despite its poor results, so, as before, I again prefer to buy banners on good sites to advertise!
@ Landon White
LOL. The point is adsense/parking rates have not gone up because the folks buying the ads do not see those outlets as “quality.” Please don’t bash me now about direct nav being the best, yada, yada, yada… I am not expressing my opinion. I am speaking from years of experience and hundreds of thousands of dollars spent on PPC for my restaurants as well as networking with fortune 500 PPC managers. “The best” traffic for PPC is the traffic who type the desired keyword into Google and click search. To be a sponsored result there is the most expensive cost per click and always will be. Google incentivizes advertisers to advertise on “affiliate sites” already by offering lower rates. If they charged higher rates per click on affiliate sites (our sites with adsense) there would be even less traffic/income for publishers. This is free market capitalism at work. Advertisers want to be on the trusted Google page. They do not want to be on sites where they have no idea what the content is next to their ad/brand. Think about how many crap sites there are out there with incorrect content. Businesses with a brand image they want to protect will not let that brand be associated with such sites. So Google search rates will climb and affiliate/adsense sites’ rates will not move.
@KoreaWar2 Bing and Yahoo have always had rates that are well below Google. The only way they can compete is to increase their share of search, hence all the traditional advertising on TV for Yahoo.
I would prefer to advertise on Facebook, but, unfortunately, they still doesn’t allow to choose the FB pages where I want to shown my ad
@BFitz — The reason the quality is not there in parking is because Google and Yahoo have been laundering trash traffic in with the good, generic traffic in order to increase the overall income.
Google has done studies on direct navigation and shown it to convert about 3:1 over search engine search.
Search engine search comprises many people still in the exploring stage of a purchase cycle, whereas direct navigation traffic is comprised of people knowing what they want and being closer to the sale.
I suggest you revist your ad outlay and try to hone in on the good traffic to be had, otherwise you are throwing the baby out with the bath water.
@You Know Me
I am reporting the facts. if G could charge advertisers more they would. When a business sets up an ad campaign, suggested cost per click for affiliate/content site is less then 10% of the CPC for G,Y or B search. Why? Because that is what the market will pay. It would be different if G was charging advertisers 82 cents and paying out 3 cents. They are not, they are charging 10% of the CPC number reported by estibot and others which I don’t believe many domainers understand. I literally set up a campaign on Bing today. Suggested CPC for Yahoo and Bing was 80 cents and affiliate/content was 5 cents. Can’t get more real time than that.
Also, I increased my CPC for the content network from 5 to 15 cents and Adcenter estimated 1 more click per month. One, thats how little demand there is from paying advertisers when you increase CPC 200% on the content/affiliate network. Had I done that on the search my traffic would have doubled. Restaurants are among the highest searched industries so there is plenty of search volume.
Bingo:
You Know Me permalink
@BFitz — The reason the quality is not there in parking is because Google and Yahoo have been laundering trash traffic in with the good, generic traffic in order to increase the overall income.
Google has done studies on direct navigation and shown it to convert about 3:1 over search engine search
***********
Bingo.
On the same line of thinking is well known Premium Traffic sponsors Less desirable or Junk Traffic at the Parkers.
If some of the shady (and I minced my words) practices from the Domain Industry ever came to light it would not be a pretty picture, and I don’t think domainers will come out in top.
D I S I N T E R M I D I A T I O N
NOT TALKING ABOUT “404”
Don”t forget the cloak n dagger “redirects”
that vanish in thin air “before” they land
on your, er i mean before they propagate, er
i mean before they,
oh sorry it must have been another wrong click (hum) 🙂
I don’t see an increase, revenue from google feed based parking seems to be stable, where yahoo/bing has declined for me, since the “merger”.
Interesting read:
Hard-Coding Bias in Google “Algorithmic” Search Results
I present categories of searches for which available evidence indicates Google has “hard-coded” its own links to appear at the top of algorithmic search results, and I offer a methodology for detecting certain kinds of tampering by comparing Google results for similar searches.
http://www.benedelman.org/hardcoding/
Ben is an assistant professor at the Harvard Business School in the Negotiation, Organizations & Markets unit.
Ben’s current research explores the public and private forces shaping Internet architecture and business opportunities.
I love using google, but it monopolizes the internet so much. But so far the only site that is reaching it in so far as domination is Facebook. No one else stands a chance at the moment.