Yesterday we told you Google might have a big announced today at its event, and now comes the official word that Google is rolling out an Instant live-updating search called Google Instant.
The update already went into effect an hour before the announcement.
When you do a search from Google’s home page the search box says:
“Welcome to Google Instant,”
“Feelings of weightlessness and euphoria are normal. Do not be alarmed.”
“”Google Instant is a new search enhancement that shows results as you type”
“We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type.”
“The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.”
“Benefits
“Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
“Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
“Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.”
However according to the FAQ page Google Instant not impact the ranking of search results:
No, this change does not impact the ranking of search results
If you wondering, no Google does not own the domain name GoogleInstant.com.
The domain was registered in January 2009 to a Doctor in Brooklyn NY.
Google does own the domain GoogleInstant.co
That’s kind of annoying when you are searching from the google.com homepage. Thank goodness it doesn’t insta-search for you in the toolbar search box.
Looks like (from a domain perspective) this could be the death of long tailed keywords since people won’t finish typing out the whole keyword phrase because they’ll be clicking on results.
I think this will dramatically increase the value of the one word keywords which can achieve better rankings in Google.
now Bing and Yahoo are dead
I don’t understand what the big deal is really.
If I am searching for something specific I will still search for that.
Brad
but you see many more results between the first letter and your full text
That is about the biggest waste of time I have seen yet.
I would have had a better time poking myself in the eye then waiting for that lame news that will NOT alter search in the least bit.
Bahhh
They missed on GoogleInstant dot com though.
Something is boiling down there for instant dot ly too.
It can always be disabled if you don’t like it.
“That’s kind of annoying when you are searching from the google.com homepage.”
Mike,
It can easily be turned On and Off.
To the right of the search box, you’ll see the options.
A waste of time and money for them getting this going.
well another hit on domainers from google.as the domain king stated “i look at the keyboard when typing”
now when people type in keywords they will change faster in the search page. and that has been a big complaint on google putting up un revelant keywords to your search request.
now people will type and a percentage will use the drop down box and never type out the words.
Shitty.