Domain Advertising has launched a new product which may well be the future of PPC.
The new product rolled out by DomainAdvertising.com, for domain parking, uses new contextual algorithms and image based technology.
The product combines a premium tier 1 advertising network, thousands of hand-mapped images, along with hundreds of people responsible for optimizing site.
The results:
20% of the domains using the new Domain Advertising technology doubled its previous PPC revenue.
“When the system wins it wins very strongly” says Dan Warner CEO of Domain Advertising, “It gives the user both emotional and logical support to maintain interest”.
The designs are fresh and interesting while using high quality professional photography.
“It takes around 10,000 hours per month to offer the level of design, technology, and service that we offer. If we didn’t have the hybrid advantage of cleaver technology and massive manpower we could never had achieved what we have” said Warner. “We are very happy with the results, and growing domain revenue in the middle of the GFC was a major challenge – mission accomplished.”
Dan Warner is previously known to many as the driving force behind Fabulous.com and Dark Blue Sea.
Here are some of Domain Advertising’s sample designs:
If you have interest in testing your domains out with Domain Advertising, Warner suggests that users contact their account manager before they start sending traffic.
“Our optimization has such a human element to it that it’s highly recommended we work with you from the very beginning. Doing blind tests without your account manager being aware could lead to results that aren’t optimized. We want you to have a good experience.”
The fact that 20% of the domains tested resulted in doubling the PPC revenue makes this an exciting new development in the domain industry.
This could be the revival of PPC.
With all the new developments coming about in the parking lot, this looks to be the “valet” platform. The designs are very engaging and certainly a refreshing break from the usual non-converting “garage” pages.
Can’t wait to try a few of my properties out!
Fabulous have been doing pages like this for a long time. The designs look good but it is hardly a revolution. What about the other 80% of names, how do they perform?
Sounds like things might change for the worse….
http://www.huffingtonpost.com/craig-aaron/google-verizon-pact-it-ge_b_676194.html
10,000 hours per month…LOL…nice try Dan…these sample designs looks like kids work.
Sorry to burst your bubble, but this new product of yours will be a total failure…stop wasting your time!
These designs are giving me a headache just looking at them…too much graphics!
K.I.S.S. — Keep It Simple Stupid … always works best!
Good Luck!
Eh, Sure it looks nice. Honestly looks just like some of TZ’s work IMHO. I find if you move your domains around every parking company can do better for 20% of your domains, that weren’t performing at the others.
A more interesting statistic would be how much more frequently is the 1st page of the lander clicked on than previously, and then after that does this increased volume to the results page carry the same CTR the results page had previously, or are you just getting more traffic to your results page but the same number of clicks in the end (you know on the 80% that aren’t amazingly improved), because the results page still looks like a results page. Policy makes that hard to change.
Hi Everyone,
The reality is that the revenue is there. Doubling on 20% is conservative. On the other 80% we do about the same as everyone else. It still means an extra 20% overall. So yes you can send that traffic to us too. Anyone that knows me well will tell you that I don’t overstate the facts.
When I designed the system I didn’t know if it would work. We had to try something new. We did the hard yards and it paid off. Its as simple as that.
Everyone also knows that if we claim revenue that we can’t make – everyone would find that out pretty quickly. It doesn’t do as well on foreign traffic as you would expect. It is an English based system for the moment.
It is also a hybrid between technology and human effort. A room full of people hand optimize the domains for a living. That is all they do. Once the domains start receiving traffic we put people on it. The mix of people and tech works.
The smart domain owners send their traffic to the best providers for each domain. In our case that is doubling their revenue on 20% of their portfolio. If people don’t want the revenue they don’t need to change.
Cheers,
Dan
By the way: most of the designs are still pretty plain.
http://searchmagna.com/?domain=golf.com
http://searchmagna.com/?domain=dresses.com
http://searchmagna.com/?domain=antique-furniture.com
Cheers,
Dan
A two-click minisite, basically?
I’m guessing the output of the ‘human element’ involved is significantly less than what the sploggers put into any given Noomle “site”.
Apparently, there is lucre involved with forming a ‘parking company’, paying the Indians or Romanians to cobble up a few decent lander templates, develop a backend and cms for analytics, corral a bunch of lazy owners of premium domains and take a cut of the ppc garbage-farming action.
I really am not a fan of naysaying for the sport of it and if he succeeds, huzzah, but I think it’s disingenuous to call this spade anything other than a spade.
Let me add to the above; it is significantly better than any random piece of crap ParkingPageOMatic, since that design allows phrase segregation, which I imagine would convert a lot better. You’re not trying to sell 15 different tangentially related things on one common page, just because they happen to share some similar keyword elements.
Very nice looking sites, but unless you’re adding a layer of CPA or something it’s just new packaging.
These sites lack even basic seo, hope that’s something you’re working on.
Good luck!
I’m sure it will help some domains.
Just like SmartNames produces more revenue for some domains.
What Dan is adding is the professional touch of skilled optimizers
who know how to tweek domains.
All of us have tried our hand at continously optimizing our
portfolios. It is time intensive with minor results.
Maybe, this will force more of the ppc companies to compete.
I believe most of them have given up instead of creating better
programs.
However, the underlying problem still exist with all of the ppc
companies is its dependency on Google and Yahoo/Bing.
G&Y want to keep as much of the advertising revenue they can. And,
with the lack of transparency we have to accept the ppc
companies “trust me”.
With the drastic decline of ppc revenue, any possible increase would
be appreciated.
The major advantage DA has is Dan and Div. Anyone else would have a
difficult time introducing another ppc company.
I’m sure DA will take some market share away from the other companies.
I agree with LS Morgan
Just another PPC Landing page with nicer pictures. The top generics can maybe profit off this setup. At the end this is still no revolution and from the seo perspective another failure of quality which means not indexable by search engines.
Domainers new to the game and which have entered in the last 3-4 years will have to learn there is NO automatic setup (Parking system) at this moment which is truly profitable. I am also assuming there never will be. While 99,9 % of all domainers trying to beat the system of quality content? The system (users & search engines) are getting smarter by the second.
All the new PPC pages and companies with automated systems are for the suckers looking to make the quick buck.
Sorry, but there is no easy way in this business. Either you learn to build and develop a online business or your just another creature at the end of the food line gathering peanuts or just the next one up to get slaughtered.
Samit, I agree with your point regarding CPA and SEO.
When Dan talked about this a few months ago, I thought they would move
in that direction.
I’m surprised they didn’t meet those needs in the new launch.
If anyone has the capability to add this function it is Div.
When I land on a site and only see pictures and links,
I hit the back button.
Hey Dan,
We have been testing over 50,000 domains on our beta platform KeyRPM 2.0 & we can confidently say that DomainAdvertising is ranking in the top 3 parking platforms to date! We have been excited with results so far and will continue to watch this space as we know it pays to traffic split!
Keep up the great work mate!
David Harry
http://www.keyrpm.com
Good work Dan! It’s nice to see some innovation in parking…
Also, I couldn’t agree more with Meyer:
“the underlying problem still exist with all of the ppc
companies is its dependency on Google and Yahoo/Bing.”
Because most parking companies use these advertising networks.
It’s unbelievable: so many online startups, so many big companies,…
and yet all advertising online falls into 2 companies.
Why is it for years at DS Ron stood firmly by ” images do not help ppc revenue. ” I know a group of us asked for years before we saw any options and even after they gave us some they still state they hurt not help.
Some domains will perform better with lots of pictures while some simply won’t.
Visitors don’t really browse around anymore.. Everybody is in a rush and in a go go go mode… A picture may catch somebody’s eye and entice them into clicking but generally, 2-click landers are hit or miss… BIG TIME.
These “cute” landers have their place without a doubt, but seriously… OLD NEWS. Been around forever. Nothing breakthough here whatsoever and not even worth the discussion, let alone post 🙂
I think these are better images than Fabulous has actually…..question is do they have enough of them for more than say 50 categories? I really see this working if they have several thousand or more to choose from.
What Morgan and Duane, both developers for sure, don’t seem to understand is that for serious domainers (btw Morgan we are not lazy. I work as hard as you…I assure you…and I know you work very hard 🙂 ), developing takes time away from buying new domains.
The era of buying great generics at reasonable prices will not last forever and when it ends that will be the time to develop. Efforts will be better concentrated there.
If Domain Advertising can double revenue on 20% of my domains then we are talking about a sizable amount of money and that is big news for me. That allows me to feed the domain buying monster within me.
Peace! 🙂
When it comes to the argument on to develop or not to develop – I love to develop. The reality though is that most domains in the professional domain space are not worth developing unless you are a real business and your investing in your company’s long term future. Parking companies are for all the domains that you haven’t developed yet or the ROI for developing will never be there. That is the majority of parked domains.
SEO is also great and I have an outstanding development task in the works to make these implementations SEO intensive. In the majority of the designs we use the alt tags to all match the exact phrase they represent. This will likely be picked up for image SEO. SEO for parking companies is a two edged sword. If you have a large enough footprint then you immediately show up on the radar. If you are small you can get away with it longer. In general it is better to be consistent and compliant. You tend to get around 10% extra traffic from search that way.
The system relies on a lot more than the designs. It is a very difficult task to take the risks to do these things at scale. It also requires you are diligent to continually innovate and not just try something and stop because it works. I have never stated that it is earth shattering or completely and utterly new. It has never been done at this scale before and the research is new. The technology goes way beyond the designs.
Right now all that matters is the revenue. This system works. We see a much higher click through rate to the second page. The quality scores are high and the revenue is great.
At the end of the day none of the rhetoric really matters. It doesn’t matter if we give you higher revenue shares, use humans to augment the technology, have a better cost base, have better designs, use perfect SEO, or do back flips. The only thing that matters is that we can prove the revenue.
On the revenue front doubling revenue is nothing to laugh at. It doesn’t just work on “some” domains it works on most domains. It just happens that on 20% of the domains it doubles revenue.
The weight loss site and chocolate site look as though they had been designed, made me feel welcome, as though the person(s) behind it cared about the impression. Made it more inviting to click through. You did right. The designs on most parked pages are not inviting, and even interfere with processing what is offered, because it’s so generic. Congratulations – you have a good thing! 🙂
Hi Tim,
We have around 1,200 categories that were created with strict policies related to number of supporting commercial phrases, advertiser depth, and contextual uniqueness.
Over 400 of the categories already have unique images picked for each commercial phrase within the category. We put on around another 10 categories per day. Hand picking the images takes some time and even then we have to revisit every image with quality control several times before we are sure that we have it fully optimized.
Your right. It doesn’t work unless you can do this at scale, and it takes around 20 minutes to identify the phrase, find a high quality image, buy it, rename it, cut it into 7 different aspects, and 23 different sizes each. We will have around 30,000 images matched with phrases when we are done. Which will culminate in having spent around 10,000 hours and $60,000 for images.
That also doesn’t account for the contextual technology behind it or the weeks worth of labor for each unique category design to go live. We are working very hard at this. We aren’t perfect. We make plenty of mistakes. We also seem to be one of the few that are making a serious effort at anything.
I was one of the first people to oppose images in the earlier days. Bandwidth restrictions and distracting the user made the images fail. Now, the market has changed. Bandwidth is a much lower consideration and consumers are wanting more. These images are focusing the user not distracting them. The click through rate is very high.
Thanks for you support and all the sign-ups over the last couple days.
Cheers,
Dan
Does anyone have an email address, a corporate address and phone number for DomainAdvertising.com. I could not locate this information on their web site.
Among other questions, I am interested in finding out any costs involved and what is the revenue share. The DomainAdvertising.com site states “…we deliver the best revenue share without requiring any negotiation right from day one’.
The website would not accept my questions without first submitting a “Domain Publisher Inquiry Form”. I then could not submit that form partially completed (Since I wanted questions answered before completing completely).
I am very impressed with Dan Warner but I do not know how to contact him or anyone within “DomainAdvertising.com”. Any help would be appreciated.
Thank you very much.
Bob Broxton