We told you a big announcement of a record setting sale for a .CO was coming this week, and it didn’t take long.
I can give you a little background on the sale.
I had a conversation with a representative of OverStock at at a cocktail party which was an official event at the ICANN meeting in Brussels about domain names during which I brought up that it might be a good idea for Overstock to acquire O.CO since Twitter, at the time, had just acquired T.CO
Well you could actually see the light bulb go off over the guys head just like in the cartoons.
It was just something he never considered but once he heard it, he was very interested.
We had about a 15 minute talk after which I asked if he would like me to make a mutual introduction to the .Co registry to him, and now a little over a month later there is a record setting $350K sale for a .CO domain.
I’m sure all of you are glad to see that this sale was not a trademark sale or a “hack” as many of you guessed response to our tease post of Sunday.
Many readers guessed it would be Pepsi.co or cis.co.
I have to give credit to one reader Katrina who was first to comment “is this single char .co ?”, and Brady who agreed “it has to be a single character domain”, nice job guys.
Beyond The .CO registry and Overstock the next happiest person on earth has to be Lonnie Borck whose group purchased E.CO for just $81K just a month ago. I only went as high as $25K in the auction
This record setting price is over 4x more than what Lonnie paid.
In response to our post about the sale, most commentators thought at the time the purchase was high priced and a waste of money.
I told you at the time Lonnie was a smart guy.
Here is what Overstock had to say about the acquisition:
“The O.CO domain presented us with an unprecedented opportunity to add a meaningful online presence that will enhance recognition for the “O” brand, align with current marketing initiatives, and make it easier for shoppers to find our products and services online,” said Overstock.com Chairman and CEO Patrick Byrne.”
“Dollar for dollar, it’s a homerun and well worth the investment because it reinforces among consumers that ‘O’ is synonymous with ‘Overstock’.”
We congratulate both the registry and Overstock.
Thoughts: Could .Co ever take over .com?
If .CO was released in 1985 it might be the most popular extension. It is 2010.
It needs to leap over many other credible extensions to even be in the discussion.
This is the same process with any new TLD. I am sure people will say “But this one is different….”
The fact is the outcome is always the same. People who invest early, outside the ones that mysteriously end up with top tier domains through various mechanisms, end up losing most of their money.
Ask me about .CO a year from now when the drops happen…
Brad
Very Nice Sale… I hope you got some realtor fees with that sale 🙂
As far as E.co goes, it could be a good buy if something is done with it, or a buyer is found but I don’t think it is a slam dunk investment. I think with smart investing $81K could be much better spent in the current market buying generics that already have an established market.
O.co sold to an end user. What would the next buyer have paid? Probably nowhere near that. It is hard to extrapolate the value of E.co based on that sale.
Brad
Quite simply dot CO will never be better then dot COM, however when supply meets demand, there will be a huge popularity to it due to its closeness to the already popular dot COM.
I got screwed like everyone else with dot CM, however no one wants to miss their chance in case it strikes big.
This is going to be the same with dot CO. You will never know if this piece of TLD property will take off 10x better then any other freshly launched TLD.
Domain TLD’s are like stocks. People who get in early and ride through rough patches will most likely, one day, hopefully, strike gold!
Brad
“O.co sold to an end user. What would the next buyer have paid? Probably nowhere near that. It is hard to extrapolate the value of E.co based on that sale”
Why not?
I mean the next time E.CO is sold, if the owners want to sell it, it would be sold to an end user and why wouldn’t Exxon or a company in the ECO space have to pay as much or even more than Overstock did?
I think they would.
Overstock also has O.biz. How many other companies care about .BIZ?
You can’t really compare a one off sale and assume the value of something. $81K was paid at auction. That was reseller value.
If an end user wanted it bad enough they would have paid more at the auction as it was very well publicized. Will it sell for more in the future? Who knows.
Flowers.mobi sold for $200K to a smart person. How much is it worth now?
It is far to early to make any broad judgments about value IMO.
Brad
Brad
I don’t think you can compare a TLD that was technology based like .mobi to a ccTLD of a country of millions of people, they are just not the same animal.
I’m not making broad judgments on value, but if I owned E.Co my price just went up substantially for it today.
The point is that smart investors don’t always make smart investments.
Sure E.co has the potential to result in a big sale down the road. But $81K invested in domains with a market now is a better investment IMO.
In my opinion the only people who are going to make real money from .CO, or other new TLD are –
1.) The Registry itself. Just like any new registry does, flush with newbie money buying their lottery tickets.
2.) People who were able to game the system in some way and get the top tier domains without competition.
Brad
Oh, one more I forgot to add –
3.) The registrars. They just love any new TLD or trends. I am sure GoDaddy will have a blockbuster quarter from all the mediocre 3D regs.
Brad
Brad
Now here is something we can agree on:
“The point is that smart investors don’t always make smart investments. ”
That’s for sure, including myself.
Still If I bought a condo in a building a month ago for $100K and someone can along today and bought the unit next to me for $350K I would be pretty happy
It all sounds rather staged to me given the timing and the price, why would Overstock pay $350k for a deal that mainly benefits the registry?
I think it is not dissimilar to the techcrunch deal and e.co, in terms of their being other motivations at work.
Seems like of money is about to be lost by domain specuators, this is the extra bit of fuel need to get them to part with as much money as possible.
“Still If I bought a condo in a building a month ago for $100K and someone can along today and bought the unit next to me for $350K I would be pretty happy”
I understand the argument, but don’t view it the same way. The real estate market is different. It is far more liquid than the domain market.
Every domain is one of a kind. You can never really predict what another domain will sell for based on a previous sale. There are too many factors – the buyer, the use, the venue, the competition, etc.
Some domain types are more liquid than others. You know you can always get $100 for a quad LLLL.com, or $3K+ for any LLL.com, but those are established markets.
In my opinion it is just too early to make a real judgment of value on .CO at this point.
Brad
“I think it is not dissimilar to the techcrunch deal and e.co, in terms of their being other motivations at work.
Seems like of money is about to be lost by domain specuators, this is the extra bit of fuel need to get them to part with as much money as possible.”
Yeah, I agree there. The timing is rather suspect. Right before the first day of open registration. Gee, what a coincidence.
Brad
On a side note was the E.co deal every actually completed? E.co still goes to the page saying the domain is for auction. The auction ended June 10th and I don’t think the whois has changed either.
WHOIS –
Nombre del Dominio E.CO
ID del Dominio D740210-CO
Entidad responsable del Registrador RESTRICTED AND RESERVED NAMES .COINTERNET
ID del Registrador 672943168
URL (Servicio Registro) Registrador http://www.cointernet.com.co
Estado del Dominio serverTransferProhibited
Numero Identificación de Registrante COFOUNDERS
Nombre del Registrante .CO Founders program
Compañía/Organización de Registrante .CO Internet S.A.S.
Dirección del Registrante Calle 100# 8a-49 Torre B Oficina 507
Ciudad del Registrante Bogota
Código Postal del Registrante 00000
País de Registrante Colombia
Código de País del Registrador CO
Teléfono de Registrante +571.6169916
Correo electrónico del Registrante cofounders@cointernet.co
Brad
Brad
I know its a “done deal” maybe someone from the .Co registry can chime in and answer why the whois has not updated.
I think it was the automatic, intuitive appeal that people wanted and asked about .co way back when the internet started. Yes it’s 2010 but .co is still .co. never to replace .com but a nice alternative to stand on it’s own. Drawing constant comparisons between .com and .co is pretty impractical. Two different beasts essentially.
It comes down to what people want and how much they can pay. If someone finds .co desirable and wants to pay 10,000,000, for any number of reasons, why not? This is a very desirable extension. “co” has been around for hundreds of years in terms of business (unlike any other extension) and therefore it would be unfair to compare it to anything else. i personally have been waiting 15 years and my first instinct was that it was a good extension.
Mind you those of us that grew up into adulthood before the internet was around, learned the importance of “co” long before “com” and that just doesn’t go away no matter how much “.com” is thrown down your throat…you can’t just get rid of all the companies in the world that have a “co” in their company name.
Advertising.co for $150000? Looks a little cheap to me now…
Em
Hope Mr. Mann doesn’t see your post he will be raising his prices
Who is to say that .CO is going to be treated as meaning “company” by the big search engines anyway? What if they just index it like a usual ccTLD where it gets preference in the region but not broadly.
I would not want to advertise a .CO personally. IMO the average person, which no awareness, will just think you made a typo of .COM
Brad
@Brad – “It is far to early to make any broad judgments about value IMO.”
Values are fluid – the price acheived today IS todays valuation.
When e.co sold, the value for single (good) letter .co domains was c.$81k judged by the only benchmark we had. Now it can be said that they ought to be valued between $81k-$350k given we now have two points of reference; one a speculative buy and one an end user. The percentage difference between the two seems proportionate to me.
Anyone saying that these sales do not imply a value is simply ignoring the facts we have before us.
Ultimately, .co is a branding dream – I’m sure that overstock are cock-a-hoop over getting this name for $350k – they could probably find that amount down the back of their sofa. As far as passing the radio test goes, it doesn’t get much better – just say it to yourself OdotCo
If they hadn’t made the move to get it now, chances are they might never have been able to. Expect to see this domain popping up on billboards all over.
o.de? o.in? or o.co.uk? or o.co.jp? I don’t know for sure but I think only o.de would go for more money. With this sale, .co has already established itself as second or third on the list of cctlds.
You know with any extension or any investment I always ask myself what is the upside.
I had this discussion on my post on .US domains a couple of weeks ago:
http://www.thedomains.com/2010/07/07/if-a-us-domain-at-best-is-only-worth-1-of-a-com-and-25-of-a-ca-why-bother/
Now we know the upside of a .Co and the extension hasn’t even been launched yet
The vast majority of respectable ccTLD and gTLD do not allow one character domains, so you can’t make the comparison to an extension that doesn’t.
This was sold by the registry to an end user. I still fail how to see that is relevant to the average person.
Brad
Pepsi.co or Cis.co do have a meanings, while o.co or t.co seem completely useless
Pepsi.co is an obvious TM domain. It looks like the registry is holding it.
If that or another obvious TM domain was the first reported major sale I think it would have been a major black eye for the .CO registry.
Brad
On a side note I wonder what L.com domains would sell for if the registry every released them, or if one of the three that currently exist came up for sale (X.com / Q.com / Z.com).
The sky is the limit on those ones.
Brad
Brad,
That’s already not true. Type in “t co” into google search. You think Google is going to ignore one of twitter’s sites and just relegate it to the Colombian Google search? Once again business is not some fixed model…it is fluid and changing otherwise things go stale. Pretty unlikely Google won’t recognize big businesses with .co since Google makes all their money, or most of it, from big companies participating in their adwords. So if Big Companies want their .co to be indexed and optimized in worldwide google search, I’m pretty sure Google will accommodate. It is the big companies that do the dictating and not some arbitrary SEO cctld format that can be changed with a phonecall.
The value of .co is not whether Google recognizes “.co” as “company” but whether they recognize those companies that have a .co. The SEO element will also play a part. Obviously Twitter can afford the best optimizers so you will see their .co will rise in rankings along with all other big companies who have lots of money.
The conversation will go something like this because people generally like new things:
“hey, heard about .co?”
“no, you mean .com”
“no, .co is a new internet extension. Kind of like ‘company’, just a bit shorter, ya know?”
“interesting.”
“Yeah, and that name you wanted, you can get it in .co”
“yeah i wanted maria.com but instead I go stuck with maria.mobi. Maria.co sounds pretty good. Thanks for the tip.”
CO is the ccTLD of Colombia. They are just trying to market it as “Company”. I really don’t think it will catch on end user wise. But that remains to be seen.
I will say that they have done an excellent job marketing it and keeping .CO in the news, from the e.CO sale to the recent “well timed” o.CO sale.
I have seen this confidence in new extensions many times in the past.
I wish all the people fighting for the scraps at auction the best of luck.
Brad
Thanks for proving my point, Brad. Since the others are inaccessible, o.co is the only price determination indicator around and the rest would be just speculation. It’s nice to have a benchmark. So we do and perhaps that gives .co even more leverage since it is the buying public that makes the market prices and this is what we all are interested in, not domains that are sitting in a vault growing moss. I guess we’ll never know about o.co.uk in terms of real market value.
Brad
An L.Com $5M plus
Of all the possible companies it’s Overstock… sigh
I know enough 🙂
“CO is the ccTLD of Colombia. They are just trying to market it as “Company”. I really don’t think it will catch on end user wise.”
.TV and .Me haven’t done too bad in this direction either
The sale of o.CO proves what one specific end user is willing to pay for one specific domain from the registry directly. How that is relevant to other domains available to the average person?
When E.biz sold for $66K or whatever what did that mean for other .BIZ? Nothing.
Brad
.TV and .ME have not exactly been smash successes either. I have never seen more hype than with .CO
Best of luck to everyone tomorrow. I will be sitting this one out and sticking to domains that already have a market.
Brad
Regardless of how well dotCo does I can assure you of one thing – 95% of the new gTLDs will not do better.
” Regardless of how well dotCo does I can assure you of one thing – 95% of the new gTLDs will not do better. ”
I agree with that. This would be template for the best possible circumstances.
1.) Top .COM typo extension
2.) Marketing as “Company” meaning.
3.) Great marketing and promotion.
4.) One “well time” reported sale to an end user.
If this just doesn’t do great what chance do others have?
Brad
Brad,
You got any stock tips for me? LOL
To generalize from past results, when .mobi is an apple and .co is an orange, makes no sense. It is always the marketing that makes at least 60% of any new venture anyway. That’s how it has always been. In fact, with good marketing you can sell anything.
.com caught on more than .net 15 years ago because people would rather make money than go to network sites. And I would rather go to a .company site rather than a .mobile site because i want to make money or buy a product from a company.
How many words actually work with “.mobi” or “.tel”? This is why there are so few words for these extesions that have any monetary worth. What do flowers have to do with mobile (what the average person would understand anyway?)? The “company” aspect of .co is what makes it stand apart. Pepsi.co, clear. Maria.co, clear (self-employed person). flowers.co, clear (flower company). Playonline.co, clear (a company where you go to play games online). Plus any brand name will benefit from having .co after it. Bulls.co (basketball franchise corporation), etc, etc, etc.
I’m for anything that increases the value of single character domains.
Em John,
I have heard the sale pitch, and it strikes me as just that. A sales pitch.
If you are investing in .CO then best of luck.
Just remember the initial landrush auctions for new extensions is about the biggest waste of money. Those who don’t know history are doomed to repeat it.
Brad
I agree with David. gTLD or ccTLD? These are trade terms and most people are more interested in the name itself, .com .net .co etc.
Brad,
I never took any marketing or sales courses…LOL. You think .com never had a sales pitch? I don’t think it was spontaneous generation.
I have heard so many victims complain about what happened in the past. If you fell off your horse the last time, you learn why and get back on. To color the new world with a negative past result wouldn’t be just, IMO. On what reasonable basis would anyone buy a .mobi, especially at auction? If the hype can’t be backed up with solid reason, walk the other direction. i’m not foaming at the mouth over .co, but it has many virtues so I proceed with cautious optimism.
And I never said .co was the second coming, but it is what it is – a nice extension to look at and say.
I dont think it’s really important if o.co for 350k is a smart investment or not – overstock can spend that money and they are not going to resell it.
The question is if .co domains are going to do better than .me/,mobi/.info/.tv/.be/ .whatever…
Personally I think .net is the best alternative for a .com.
another point: most people will automatically type .com when see a .co domain.
.COM grew organically as the internet grew, which helped it out greatly. It became synonymous with the internet.
.TV is just as recognizable of an acronym in the world as .CO is and 10+ years later many people don’t even know it exists.
I just don’t seeing .CO living up to the hype.
Brad
Although it was meant as an April fool’s post, I predicted the trend and buyer in 2008 🙂 http://bit.ly/czxmNh
MHB,
Read your .us post. Rings true. Most people would say, “.ca”, Huh? The identity of the United States is “.com” therefore i think .us is not always an easy sell. Whereas i think someone who buys slots.co, which has it’s own unique identity, can look at a huge payday in the future.
Nothing to do with money grows “organically”, it is always to some degree pushed by people. The internet infrastructure was a miltary invention to begin with and only when there were “sales pitches”, in the beginning, could the internet and .com survive in the public sector. To some degree the .com grew organically but after the fact. You can be sure the growth occurred “organically” only after someone had to be sold on it’s worthiness and that the seed was expensive to buy.
@ Em John
The pump is on? hopefully it doesn’t end with you know what
No one talks much yet about the ambiguity of .co. I dont think the general public will “get it” as being representative of COmpany or COrporation. You hear “.co” and wonder what that means. This is why a huge marketing campaign was so necessary. To help create a connection in the mind of the consumer that ordinarily would not be there. Same with .ws which was marketed as “website”, and even moreso with .cc (no inherent meaning at all). .MOBI would have likely done better as .mobile.
Unless the extension delivers instant relevant meaning then it’s an uphill battle for the tld.
Alternatively, something like .music, .homes, or .real estate would produce instant consumer recognition. .co is too abstract. I can guarantee that tld relevance, logic, and clarity will becoming increasingly more important as the internet grows larger and larger.
.co is far from abstract. co has been around as long as the hills. They have done multiple marketing surveys about name recognition. “co” is ordinarily recognized by most people.
“I dont think the general public will “get it” as being representative of COmpany or COrporation.”
Me neither TBH
Wow, you must have one helluva sales pitch Mike :), $350,000 for a brand new domain with little meaning to most people, no traffic and no SEO benefits…..EEEK
Yes, I’m shocked
Congrats though, that’s an amazing sale, most domainers (including me) would be a very happy bunny getting one sale like that in a lifetime 🙂
btw Mike, eco.com has been going to a blank page for a very long time, a man of your resources/talent may want to make the owner a tempting offer perhaps?
Let’s see here is a sampling of the top Pool.com backordered domains today
youtub.co
ingdirect.co
yotube.co
reddit.co
hao123.co
Like I said it is going to be a TM nightmare.
Brad
“Like I said it is going to be a TM nightmare.”
For sure Brad, the lawyers will be laughing all the way to the bank and if you think domainers have a bad rep right now you ain’t seen nothing yet.co
This is going to get messy real fast.
Pool should get a prize for selling the most disney TM domains on their homepage throughout the year…they promote them all the time….pretty sad really.
I guess aero had to use a bitly link so nobody would realize they would be tricked into going to domaingags.
Looks like datacube guy has a lot of time on his hands to argue about something that is unknown to this point. Will it be a good investment or will it not? Time will tell but it’s just day one and verdict is out.
Not that you’re anything like Steve Balmer, but I remember when he said about Apple’s iPhone, “‘There’s no chance that the iPhone is going to get any significant market share. No chance.”
Argue til you’re blue in the face. Make thedomains.com light up with comments. Doesn’t mean squat.
Dear DomainStar – not the brightest in the sky, apparently. The link goes to my personal blog. If you don’t understand what, when, why etc. it’s only an opinion – but it’s only your own. Yes, I also run DomainGang.com and the link I posted has nothing to do with it.
I’m curious how they picked 350k as the “lucky” number. I assume it was not an auction but just a straight up purchase. Why not 100k or 500k?
Scary how most of the “for” .co arguments are similar to other failed extensions. If the “it’s a country code” argument is true then everything to the left of the dot should be in Spanish.
I’m wondering too is there a .co.co?
Boggles the mind just thinking about the new extensions in the pipeline…
Domainings’ rep for being squatters is about to go up exponentially…MOST names will be bought thinking some traffic will be crossing over from .com. A few good lawsuits and the rep of .co will be tarnished big time along with being a domainer in general.
The only light bulb going off for me is the guy that owns O.com
Why did Overstock buy the domain when they could have used the Founders Program for FREE? That’s what Twitter did. I guess someone failed to mention that option.
IMHO Overstock got taken for a ride on this….
There is no O.com, all the L.com are held by the registry itself other than X / Q / Z.
Yeah I guess at the end of the day Overstock.com is the big loser when they could have just had it for free like Twitter instead of paying $350K.
Brad
Let’s just wait until Oman starts to allow open regs with their .OM extension. We already have .CM and .CO, might as well go for the typo trifecta.
Brad
As an adjunct to my previous post re value; if you offered Overstock $1m today for o.co I bet you wouldn’t have to wait two seconds for a “no”. Want to argue prices or value with those guys, who’ve put their money where their mouth is?
Action vs. Opinion – one’s worth something; ones worth nothing.
This is one L.co that is now out of circulation for speculators, forcing the price up for the remaining ones.
Since the objective of texting is never to spell out an entire word – I now see where they see they might see the value.
Sample mobile text:
“Hey just went to o.co for a great deal on stuff i did not really need !!!”
This is where I can accept Overstock using it as a co-brand
Interesting to hear what portion of you have .com portfolios…probably the majority of naysayers.
Was every girlfriend or boyfriend you ever had in the past, that didn’t work out, mean that your future dating is doomed? Of course not. Once again, you can never base future precictions on past results. you may come across 50 failures until you achieve the one success. Such is life. Even if .co would suffer a catastrophe of some kind, I would still go onward, lessons in my saddle. If knowing the future from the past, in terms of domain popularity, were possible, we’d all be rich in the stock market in some way.
I don’t hear a lot of facts going on here…but a lot of whining and negative sentiment, yep, just negative sentiment, not much more substance. The facts are beginning to unfold with this recent sale.
And if you have a portfolio consisting mostly of .coms, please don’t be threatened…nothing will touch .com anytime soon. But big brother has to make room for new healthy babies.
The same was said about .mobi dick – who has been sent back out to see.
but per a prev comment I can see Overstock liking “o.co” as a texting abbreviation/shortcut
Brian,
Can you explain all the similarities between .mobi and .co, other than the usual “its a start-up,.com is king, yakety yak? Or are you just talking about the hype levels for both?
Mobi. Dick went back out to seA and I went to the dis.co to celebrate.
Brad,
Best of luck to you and all the rest of the non.com kings !!
I will look forward to any non.com brands built out where that same brand does not also hown the .com
I agree with what Em John wrote a few posts back. Can you please explain the similarities between .mobi and .co?
Now I am fairly new to watching domains but I just dont see how .mobi and the hype behind it can compare to the driving force behind .co.
They both have very distinct mission statements.
.CO has been around for a while (although mostly consolidated) to just Colombia. Its has also been used in major extensions for a while (.co.uk, .co.in just to name 2 off the top of my head).
.CO has directly come out AGAINST being used as a .com typo extension and as we all know, there is very little hope for a typo extension (reference .cm … who by the way had absolutely no backing)
I dont mean this to sound obnoxious, I am just trying to make scenes of this old domain being revitalized and the vitriol against it.
Cheers
Fact#1:
How many ads to you see for a .mobi (or a non.com in general)- only those where the owner also owns the .com – I recently saw an ad for Yahoo.mobi.
Fact#2:
How many UDRP cases involve a non.com ? Only those where the owner already owns the .com.
The biggest mistake those new to the Internet make is only looking at the term to the left of the dot and trying to find / manufacture an ill advised rare expection to the undisputable 2 facts above.
There is no “next .com” or “new 2nd place to a .com” – something registrars try to sell those new to the Internet under ground floor land rush nonsense.
IMO .co will add value to generic .com domains because over time the owners of some developed .co websites will probably notice a solid portion of traffic from their ad spend and other promotions will leak to the .com equivalent (increasing rev and value to that .com), and some of them may thus see the potential benefit of buying the .com, ie. another potential end-user purchase.
So plenty of .co registrations IMO is good for .com.
.co = ghost town
.com is still a mess and filled still of half-developed destinations.
What makes anyone think .co can make it?
This is one of the stupidest purchases I have ever heard of. I would understand it as a defensive purchase but they way overpaid for this garbage.
Brian,
i really can’t see what your arguments have to do with .mobi vs .co ?! There is no argument because the two were marketed differently and have very different pasts. So yahoo.mobi exists…and? Stock tips are coming…I can feel it….LOL
There have been many people, including myself, who have been waiting for.co to come out for a long time…because its an intuitive name (and real short to boot). No matter what past results have produced for .tel and .mobi and .me, .co is still a nice-looking extension which will be used in a variety of ways.
Samir,
Defensive purchase and garbage!? At least give some reasons or a justification for what you say….Fancy words only go so far.
350k sounds like alot but i cant remember ever going to overstock . com . I think this was money well spent for a company this big.
Lol at the comments.
I got 2. Amish.co and Conditioners.co
Lol at the comments.
I got 2. Amish.co and Conditioners.co
Good luck to everyone.
It’s funny that Overstock bought a overstock domain. Is there going to be a
.ne and a .or soon? Waste of money buying a typo domain especially when the internet is going 3D.
@ dmpartners – how the hell is the internet going into 3D ?
And how the hell did you get apples to oranges…I mean from investing (or speculating) in dot COM and dot CO to the internet going into this THREE DIMENSIONAL atmosphere ?
I’d really love to hear your explanation, lol.
I do feel like looking for the little plastic box holding the blue pill and the red pill.
Any idea how much is O.com? Bad energy in o.co. Sounds like zero of columbia. My humble opinion (eternal newbie)
o.co is not bad energy, and o.com is RESERVED. No one owns it. Only 3 1-letter .coms, 2 1 letter .nets and 1 1 letter .orgs are registered:
Q.com (quest.com)
X.com (Paypal / X.com Corp)
Z.com (Nissan Car company)
Q.net (Privately owned)
I.net (A domainer that owns COOL.com, FMA.com Etc. [Future Media Architects, Inc.])
X.org (X.Org Foundation)
Anyway o.co is actually a good sounding term, it rimes. I just wish I had .co.co.
attila
Do your homework pal and stop popping pills. The 2d internet will soon turn into The Immerse 3D Internet like it or not . So any 2d.coms or 2d.co’s , nets orgs etc will be worthless and obsolete. Adobe’s next Flash package will be Full HD 3D. Windows 8 OS will be 3D and Intel is working on 3D as well. The only domains anyone should be buying right now are 3D.coms period.
DM Partners, I know what you are saying, and I have seen the M$ Surface computer system too, but it will be many years till that system will be able to be used, let alone affordable in most homes. I hear that they were going for 10K in 07, so I don’t think any average family would have that find of cash to even buy one.
see surface.com
I think people are confusing what 3D actually is. Just because the graphic looks 3D doesn’t mean it is full 3D.
The computer Microsoft displays at Surface.com is only the OS and while it might be 3d, that does not mean the “websites” you view will be in 3D let alone support it. Also 3D websites are 6~10 years away and we all still need survive 2012.
Only pills I am popping are those that a Chinese doctor gave me for my ear infection.
Exactly. And what exactly does it mean that “The only domains anyone should be buying right now are 3D.coms period.”? How are our domains any different then “3D .coms” would be should 3D come to be in every household? So should we all register domains like “hairconditioners3d.com”, “email3d.com”, “website3d.com”? Why could hairconditioners.com not have a 3d website just as easily as hairconditioners3d.com could? I see no reason why 3d would de-value any generic domain name. And weather he is talking about Surface or not, 3d should play no part in a domain name’s value.
and the only pills I have are for acid reflux and sometimes Ativan.
If Overstock just bought the domain it be used as the Corporation Main site… what a waiste of money…. what an expensive useless toy, if I was an investor I would be Pissed off.
If Overtock bought the domain to re-Brand itself as O.co
what a huge mistake that’ll be (no advertising guru in the right mind would recomend that)
it will rival only the now infamous 1985 “New Coke” advertising of the century fiasco, additionally the “Traffic Hemorrage” to O.com will be of “Biblical proportions”…
http://thefastertimes.com/business/2010/04/23/the-new-coke-fiasco-at-25/
I have never witnessed such a succesful “smoke and mirrors” c.c tld launch and advertising campaign in the history of domaining ,in this day in age when most end users as a “spanish friend” points out… are still clueless about .info
Go figure!
Correction:
I should have posted:
“If Overstock just bought the domain to be used as the Corporation …”
Domo Sapiens
The fact that they got the o.co name is only so they can buy/sue for the o.com domain name as a trademark, simular to Yahoo wanting Y.com. Overstock already expressed interest in O.com before, and this is just one more step in that direction.
Regarding Overstock claiming exclusive rights in “O” – when I see a Big O – or hear of a big O – I think of a big orgasm – is Overstock now just a big Orgasm ?
brian,
Where does the “a big” come from? LOL I’m ot sure overstock wants to be called The Big O….LOL
http://www.marketingvox.com/why-350000-for-oco-overstock-president-jonathan-johnson-explains-047388/
“We had a short window to do this, so we grabbed it and trust we will find a use for it.”
If I owned Overstock.com shares I would SELL SELL SELL
Where is my “scenario” MBH? Was it too much? OK. Vive le .co maybe you like me now.
Nocrops
If you referring to this question you asked earlier:
Any idea how much is O.com?”
Its a reserved domains by Verisign the registry and if it were to ever go to auction my guess would be $5M +
MHB – IANA (Internet Assigned Numbers Authority) has those names not Verisign. I think they work together, but it is the IANA group that actually has the L.ext names. (that is except the Q, X and Z.com domains, as well as few names like I.net, Q.net, X.org)
I’ll bet 350k that Overstock did NOT pay more than 1k for that domain name, but agreed to this outrageous price to be announced publicly to help .co Marketing…
Randolf
I’ll take that bet.
As I said in the article I was slightly involved in the transaction and it did take place for $350K
As a party in this game who seems to be very active in marketing the .co launch, I wouldn’t expect any other answer.
Be prepared to hand me financial records, bank statements, etc. not just a statement of the parties involved… They NEVER paid 350k for that domain that is only good as a URL shortener and never a replacement for the o.coM that they might still be hoping for…
Randolf
I have no more access to the financial records or bank statements for the .co registry, than I have to your financial records or bank statements.
I’m not active at all in “promoting” the extension just reporting on events and news
“MHB – IANA (Internet Assigned Numbers Authority) has those names not Verisign.”
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DNSMASQ has almost 100% Market Share and controls “those names” (as a consumer views them)
great point made
“Be prepared to hand me financial records, bank statements, etc. not just a statement of the parties involved”
You have a lot of nerve to make such a statement.