The United States Trademark office denied Google’s application to trademark the name of their new phone ‘Nexus One“.

Integra, a provider of voice and data services was granted a trademark on the term Nexus in 2008.

The Trademark Office said that if it issued a trademark to Google it would confusion as  because both companies exist in a similar business channel.

“””Here, the applicant seeks registration of the mark NEXUS ONE for use in connection with “mobile phones”.  The registrant (Integra) uses the mark NEXUS in connection with “providing telecommunication services, namely, transmission of data and voice, and enhanced calling features, namely, conference calling, call forwarding, call rejection, call return, call waiting, caller ID, caller ID block, continuous redial, specialized ringing services, fax overflow services, line hunting, speed calling, long distance telephone service, inbound toll-free service, voice mail, and high-speed access to a global computer network”.

“The applied-for mark encompasses the registered mark.”

“Likelihood of confusion is often found where the entirety of one mark is incorporated within another.”

Google has six month to appeal the decision.

Integra would seem to have a good case against Google for trademark infringement if this ruling stands.