DomainSponsor released today, a new upgrade to its platform called the DS NextGen, “that enhances publishers’ ability to maximize the return on their global domain name assets.”

According to their press release, Oversee will highlight the updated platform at the DOMAINfest Global conference, taking place January 26-28, 2010, in Santa Monica, Calif.

The launch follows a year of worldwide economic difficulty that has caused publishers to carefully consider how their domain names can benefit from developing trends in online media.

According to Peter Celeste, an Oversee Senior Vice President and General Manager of Monetization Services, Oversee has invested heavily in optimization and monetization in order to meet market challenges head-on.

“The system’s infrastructure, including available data, load times, optimizations, has been redesigned with our clients’ needs in mind,” Celeste said. “What’s particularly attractive, though, is that the platform is flexible enough to ramp up optimization in multiple markets. This ensures that publishers worldwide, and publishers with global domain name portfolios, can now benefit from the same high levels of monetization that DomainSponsor has always been known for.”

System features:

Faster optimization

The heart of the design is the ability to deliver UNIQUE, very highly optimized pages as quickly as possible, so publishers’ traffic always monetizes at the highest level.

Increased stability.

The platform’s distributed architecture ensures maximum uptime for all traffic.

Better global response times.

DomainSponsor is actively expanding its global reach to attract high-quality traffic worldwide. DS NextGen scales to allow DomainSponsor to better serve pages from all parts of the world.

Faster load times.

Streamlined page-serving technology reduces the amount of time necessary to render a web page, translating into more traffic.

Examining traffic inflow for new ways to optimize. DomainSponsor is more thoroughly examining the traffic that comes into the network, allowing the platform to find new and creative ways of optimizing traffic.

This is the first of several anticipated changes

Celeste says DS NextGen will continue to evolve over 2010.

“Domain name monetization will continue to transform,” he said. “Having a platform that allows us to easily and continually optimize as well as support new sources of traffic is a significant advantage. We expect to leverage the strengths of our new platform and bring the benefits to our publishers.”

Additional information will be available at DOMAINfest.

Customers can also get an update by contacting their account representatives and visiting the DomainSponsor booth at the event.