Back in September we wrote about a FREE keyword tool by the company WordStream.

Today the company announced the roll out of 2 more FREE keyword search tools:

The Keyword Niche Finder and The Free Keyword Grouper:

• The Keyword Niche Finder – Instantly identify and target the most profitable keyword niches

• The Keyword Grouper- Group and organize vast lists of keywords into actionable keyword groups to turn into ad groups or website content

According to the company the Free Keyword Grouper lets marketers take massive lists of target keywords and instantly group these keywords into tightly-knit, relevant groups.

With The Keyword Niche Finder, marketers can type in terms related to their business and receive a list of the most popular and relevant keywords for their websites, along with the most interesting keyword niches or clusters. Marketers and website owners can leverage the results from The Keyword Niche Finder to build and structure intelligent website information architectures or create new subsections of their existing sites to drive traffic and collect new business opportunities.

Here is some more details and screen shots provided by the company and no we are not getting paid directly or through any affiliate programs to promote this, just passing the info along:

“”””The first tool is the Keyword Niche Finder. Initially this looks like any keyword tool; just enter a keyword or a handful of keywords and click a button:

Fig. 1: Enter keywords on the Keyword Niche Finder main screen.

Then, rather than a list of related keywords, the tool returns a list of keyword groupings. When you click on a group, or “bucket,” on the left, you can see all the keywords in that group on the right (including variations and misspellings), ordered by frequency:

Fig. 2: The Keyword Niche Finder returns a list of relevant groupings and the keywords each group includes.

Basically, the Keyword Niche Finder is doing the work of a typical keyword suggestion tool, but going the extra step of clustering similar keywords together for you. Why this additional step? Because search marketing campaigns structured around organized, relevant groups tend to fare much better in terms of Quality Score, cost per click and other pertinent metrics. (More on how this works in a moment.)

Let’s say you already have a fairly extensive keyword list. You don’t need to do any more research per se, but you want to organize the list into themed segments. This is where WordStream’s Keyword Grouper comes in handy. Enter a list of keywords and the tool quickly processes the list and returns your keyword groups:

Fig. 3: The Keyword Grouper parses a supplied list of keywords into tightly related groups.

Conveniently, you can enter your email to have the groupings mailed to you as a CSV file. Anothr bonus: Both tools are fast—faster even than some basic keyword tools and certainly way faster than grouping keywords by hand.

Now let’s talk a little more about the uses for the Keyword Grouper and Keyword Niche Finder. These tools can help you build more successful campaigns whatever your search focus:

It’s vital to have a strategy for creating ad groups. Simply throwing all your keywords into one group will kill your PPC budget. The best strategy (at a high level) is to segment your keywords into small, tightly related groups. This helps you write more targeted ad text and landing page copy, increases relevance and Quality Score, and over time provides better rankings at lower costs.

Use these tools to start plotting out your PPC campaign structure. Broad, high-level keyword groups will correspond to campaigns, and smaller, narrower groups will correspond to ad groups. The Keyword Niche Finder, as the name implies, can also help you uncover potentially profitable niches related to your business  that you might have missed in the initial keyword research stage.

You can follow the same basic principles when designing a display ad campaign. Your creative should be targeted to address narrow, themed segments. Trying to address all your potential customers with one generic banner is a bad idea—as with text ads, you’ll be throwing cost-efficiency out the window. People generally don’t respond to ads unless they speak to a specific need. Again, use these keyword grouping tools to segment out your market.

Surprisingly (to some), keyword grouping is as important for SEO as it is for PPC. Keyword groups don’t just map to ad group structure, they map to your website’s structure. If you’re building a new site or reorganizing the one you’ve got, creating a hierarchy of keyword groups and subgroups will help you plan out an optimized information architecture that’s easy to navigate for both visitors and search engine spiders. Build each web page around a specific keyword group to increase your chances of ranking organically for those keywords.

I hope you’ll try out these free tools and let me know what you think, as well as any other uses you find for them.