Yesterday, Microsoft introduced a visual search feature in its Bing search engine, at the Tech Crunch 50, conference in San Francisco.
Visual Search enable users to search by browsing through images rather than scrolling pages of text-based results. The search results will display sortable row of galleries of images pertaining to the subject being searched,
Initially, the service will be limited to 4 main areas; travel, health, leisure and shopping and will be rolled out in the next 4 weeks.
A search on Bing will display traditional results. But on the left side of the search result will appear an option to visualize the search. Clicking on the option will deliver visual search results.
“The whole concept is that the world of search is going to change,” said Yusuf Mehdi, Microsoft’s senior vice president of online services.”There will be a more graphic way people will search, and it will pivot how people search.”
“”If you type in “dog breeds,” it organizes them for you in a grid of images that you can scroll through using a slider on the right. When you hover over a particular image, it enters the name of that dog breed in the search box. And you can re-order the image results by size, breed, exercise needs, and Bing popularity.”
“””There are more than 100 visual galleries ranging from movies, books, and cars to products, animals, and sports teams. The sorting categories change each time. So for movies, you can filter by release date, title, or rating. Cars can be sorted visually by make, price or mileage.”””
Microsoft says that consumers can process image results 20 percent faster compared to text-based search results.
What will this mean for PPC down the line, hard to tell, but if history tells us anything, if Visual Search is a hit, Google will not be far behind with its own Visual Search product and with the acquisition of Yahoo on the horizon, it’s a feature that can’t be ignored.
VisualSearch.com is registered to Idea Lab.
owen frager says
This technology is from like.com. They have been using it to sell shoes for years in test, and now Zappos has commissioned it for a membership site within their site. It’s really neat. Ask for the shoes Katne was wearing in the photo and they can find the real deal or scour the web for knock-offs at the best price.
Example: http://explore.zappos.com/
owen frager says
forgot: http://www.like.com/aboutus.py
domain guy says
google alrady has pictures and images you can search.
few if any people are going to look at thousands of pictures.. the only ones using this technology will be people who do not know keywords/textwords.the good part is search different from google. google hurts everydomainer and everbody in general you do not want a
multi sided platform between you and your client….they will evertually steal your client away.