Ad Age: Yahoo To Send Its Traffic To Bing.com

by

According to AdvertisingAge.com,  Yahoo is on the verge of a deal that would make Microsoft’s Bing.com, its search provider.

Yes according to the story, Yahoo would send its traffic to Bing.com and the story goes on to say the deal is likely to be announced this week.

However,  unlike the reports of last week, the deal is to be based on just a revenue share, not on an upfront or guaranteed payment.

Last week the talk was Yahoo’s was going to get an upfront payment in the of hundreds of millions of dollars.

If this story is true it would mean Microsoft would walk into a deal with no money and increase its search share to almost 30%.

For Yahoo the report say its would be allowed to sell search ads on Bing.com, as well as its own site, giving it more search inventory to sell and making it a bigger player in the search sales front.

The other big benefit to Yahoo would be the millions it would save by not having to maintain its own search infrastructure.

In its most recent earnings report, Yahoo revenues were down but profits were up, based on it’s cost cutting measures previously announced

What this type of deal means to domainers or those monetizing domain names with Yahoo, is at this point unclear, but we will seek out all opinions on this issue of the deal goes down as Ad Age describes.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  1. Rob Sequin says

    Someday a book will be written about Yahoo…

    Yahoo. How to be a leader in search and search engine advertising and how to screw it all up.

    What a joke. Time to run from Yahoo feed providers if you ask me since I despise Microsoft.

    Do you think payouts for Yahoo/Bing ads will go up or go down with this new deal?

    Right. Down.

    Then guess what, google won’t have to pay out as much either.

    Thanks Yahoo for screwing all of us.

  2. snicksnack says

    Yahoo was never a leader in search technology. They came from a directory service. I am not sure if they are only going to use the technology of bing.com to enhance their search results. If the deal is done right, they can display their ads on bing and can fill their ad repertoire with the bing ads.

  5. Tony says

    Just read the main story on DNJournal.com

    Mike Berkens should be Domainer of the year 2009 for all his contributions to the industry via TheDomains.com.

  6. robb says

    Yahoo seems to be more focused on news, I use Google for search and Yahoo for my news. Their MyYahoo pages can be custom made to show news in topics you choose, stock portfolios, weather, etc. Maybe that is what they will focus on instead of search now.

  7. Whois says

    Do i understand this right, yahoo will use bing as its algo search and Bing gets out of PPC ad biz and uses a yahoo feed and gets a rev split from yahoo ?
    If thats true that sounds almost too good to be true.

    i will run around my block naked in celebration , if the above statement is true.

    Rob Sequin, doesnt it suck going through life being so fucking miserable ??

    FX

  8. Rob Sequin says

    Whois (not your real name) If you are going to attack someone, man up and post your real name here.

    I guess my comments are not welcome here?

    Sorry to upset you Mr. Anonymous poster.

    This is a good move for Yahoo? Giving up their search engine to their competitor?

    Right. Sorry to be so negative.