With PPC declining you will be seeing more and more domains dropping as small and large domain holder shed dead weight from their portfolios.
Its a great time to pick up inventory, but there is a ton of stuff, which is just a waste of money.
Not that there isn’t great advice our there to decide what makes a domain worth buying and holding
The “Domain King”, Rick Schwartz in a recent post gave away the keys to the “candy” store when he told you what domains you should be looking for.
In a post over last weekend I gave you some great domains that were at Namejet.com. (CaliforniaForeclosures.com sold yesterday for under $4,500, talk about a bargain; today filth.com is on backorder at just over 1K).
There are great examples everywhere of failed domain strategies; money, time and opportunity wasted.
I found this domain at an expired auction going on at Godaddy.com, which says it all: BuyMyPoop.com.
Sure there are good even great buys out there, but there’s a ton of crap.
Take these gems that are dropping, please note they are all owned by the same person and have been registered for 9 years. That’s 9 years of renewal fees on a bunch of worthless domains:
bestagencyaround.com
bestairlinesaround.com
bestauctionsaround.com
bestautosaround.com
bestbadgirlsaround.com
bestbaseballaround.com
bestbasketballaround.com
bestbeeraround.com
bestbetsaround.com
bestbikesaround.com
bestbingoaround.com
bestbizaround.com
bestbodyaround.com
bestboxingaround.com
bestbrainsaround.com
bestbroadbandaround.com
bestbucksaround.com
bestcardsaround.com
bestcasharound.com
bestcellphonesaround.com
bestchoicearound.com
bestchristmasaround.com
bestclothesaround.com
bestcomputersaround.com
bestdesignsaround.com
bestdigitalaround.com
bestdiscountsaround.com
bestdollarsaround.com
bestdowaround.com
bestescrowaround.com
bestescrowsaround.com
besteverythingaround.com
bestfashionsaround.com
bestfilmaround.com
bestfilmsaround.com
bestflightsaround.com
bestflowersaround.com
bestfootballaround.com
bestfunaround.com
bestgiftsaround.com
bestgirlsaround.com
bestgodaround.com
bestgolfaround.com
besthobbiesaround.com
besthockeyaround.com
besthospitalsaround.com
besthotelsaround.com
bestideasaround.com
bestkidsaround.com
bestlandaround.com
bestlimosaround.com
bestlotteryaround.com
bestlowpricesaround.com
bestluckaround.com
bestmachinesaround.com
bestmallsaround.com
bestmanaround.com
bestmedicinearound.com
bestmoneyaround.com
bestmotelsaround.com
bestmovesaround.com
bestmoviesaround.com
bestmusicaround.com
bestnewsaround.com
bestofficesaround.com
bestpartyaround.com
bestpetsaround.com
bestratesaround.com
bestrealestatearound.com
bestrockaround.com
bestsalearound.com
bestsavingsaround.com
bestsearcharound.com
bestseatingaround.com
bestsecurityaround.com
bestservicearound.com
bestshapearound.com
bestshoppingaround.com
bestshopsaround.com
bestshowaround.com
bestshowsaround.com
bestsoundsaround.com
bestspacearound.com
bestsportsaround.com
beststereosaround.com
beststocksaround.com
beststoresaround.com
besttelevisionaround.com
besttennisaround.com
bestthingsaround.com
bestticketsaround.com
besttimearound.com
besttitsaround.com
besttravelaround.com
besttvaround.com
bestvacationsaround.com
bestvaluesaround.com
bestvetaround.com
bestvetsaround.com
bestvideoaround.com
bestvideosaround.com
bestvitaminsaround.com
bestvotesaround.com
bestwallstreetaround.com
bestweatheraround.com
bestwebsitearound.com
bestwebsitesaround.com
bestwheelsaround.com
bestwholesalearound.com
bestwinearound.com
bestwinesaround.com
bestwirelessaround.com
bestwomanaround.com
bestwrestlingaround.com
For 9 years someone paid renewal fees for these domains. All the domains are at Stargate. I don’t know if they paid $10 per name, or $35 per name but over 9 years that’s a lot of wasted money. I see strings of domains every few days, all worthless. All sucking up valuable resources.
Bottom line; people will be dumping a ton of inventory, but don’t buy other people’s poop.
Kevin Jackson says
It is amazing how people waste money on crappy domains. It is good news for the registrars though! They are laughing all the way to the bank.
Domain Investor says
Guilty as charged.
I have been dropping a number of domains that I’ve owned for years.
They use to make a little bit.
But, when you look at the total ownership period, the amount paid,
amount received and the lack of inquiries, I put them on the delete pile.
Just this week, 2 of my domains were on Pool’s hotlist.
They made nothing in the years I owned them.
And, I never received an inquiry.
But, one was caught by Pool and one by Snapnames.
Someone is smarter than I am.
And, had I tried to sell them on the forums for $ 10.,
no one would have bought them.
Go figure.
Jason says
Seeing pattern domaining like this and having them all go pendingDelete is such a difficult thing to watch and it happens in -every- day’s drop. All that time and money down the crapper. I can only hope new domainers don’t fall into the same traps…
I’m pretty happy with my http://doodoobags.com though… =) It makes a couple sales a month! Better to sell the bag the poop goes into than the poop itself… =D
Troy says
Those remind me of the “The Best _____ in the World” set of domains=).
Steve M says
BestPoopAround.com
Just sayin’ 😉
MHB says
Troy
In this case I think its like “the worst in the world” set of names
Jason Thompson says
I saw this blog entry come up on my twitter feed. At first I thought someone was trying to sell BuyMyPoop.com but you would be amazed that there would actually be an interested buyer. In the adult entertainment world there are fetishes geared towards people who eat poop. =( Beef its whats for dinner. lol
MHB says
Jason
If your trying to shock or teach me something about adult stuff your barking up the wrong tree, as you will find if you whois your example of eatpoop.
Jason Thompson says
LOL! You’ve got me laughing hysterically over here. Nice domain you’ve got there. I am sure it will end up in the right hands sooner or later. Where did you pick up eatpoop? Did you hand-reg it or did it drop? LOL! Sure hope you didn’t hand-reg it…
David Rosenbaum says
Look, I own lots of names and most make money. Some don’t, but don’t you dare tell me to drop GrandmasAnalAdventure.com. Don’t you dare.
Jason says
@David, blahh… I just threw up in my mouth…
David Rosenbaum says
Yeah, it came as part of a large portfolio but I could never bring myself to drop it. I actually had business cards printed up and circulated several of them at TRAFFIC in NYC..07 I believe, and it created a bit of a buzz. Kinda sick but cracks me up at the same time. It still gets some modicum of traffic too.
SDM says
When metrics DON’T say it’s a a sure “keeper”, how do you avoid throwing out the baby with the bath water?
For example, what about this diverse group (brandables to dictionary hyphenated to iWords to Longtails) of approx. 50 domains coming up for renewal? I’m bleedin’ here!
Poop or potential? And of greatest importance – why?
BodyJewelryBelly.com
BrainRam.com
Car-Pooler.com
CarsGasMileage.com
DownloadNewReleaseMovies.com
DrugRehabTampa.com
EquineFever.com
ExpiredDomainsForSale.com
FaqFinding.com
FloodAndFireRestoration.com
FuzzyNeural.com
Goody-Two-Shoes.com
GreenEnergyConference.com
Holier-Than-Thou.com
iArise.com
iBidet.com
iBigIsland.com
iBossy.com
iGonna.com
iHubby.com
iHunch.com
IllTimed.com
iLuau.com
iOust.com
iPrune.com
iS-x.com
i-Tj.com
LedCommercial.com
MesotheliomaPrognosis.com
NanoHunter.com
Neurocasting.com
NeuroDevice.com
Nice-Looking.com
Overrefined.com
PlayFreeCasinoGamesOnline.com
PopularGiftsForWomen.com
Put-On.com
Red-Blooded.com
Rose-Colored.com
SinkEaters.com
Snow-Blind.com
Soft-Spoken.com
Thin-Skinned.com
Time-Saving.com
Tone-Deaf.com
TradingForeignCurrencies.com
WaterDamageSanDiego.com
WaterDamageSeattle.com
Well-Behaved.com
David J Castello says
Rule of thumb: If a name doesn’t get any direct navigation dump it. There are scores of domainers who have lost their shirts buying “catchy” names.
SDM says
David,
Thanks for your reply.
Many of my domains don’t see much direct navigation traffic. However, once minisites are launched, I find that search engine results are key to the success of sites that perform well. Here are a few examples:
AutomaticPencils.com
UnstructuredInformation.com
MovieRentalReleases.com
PayLaterCatalogs.com
DownloadNewRelease.com
HighQualityWigs.com
CremeDeCocoa.com
BuyNowPayLaterCatalog.com
When searches are made for these keywords (even without quotes), they all get good placement. The challenge is to find a way to accurately determine whether there’s any dead wood on the list that’s not worth carrying until I can put up a minisite. If I based it solely on direct navigation traffic, I’m afraid I would toss out many domains that have good development potential.
Until recently I have been focused on acquiring domain names because I believed that it would become increasingly difficult to assemble a list of quality keyword based domains at a reasonable price. However, at the same time I recognize the cost of carrying the undeveloped inventory can be prohibitive.
If I could develop quickly and inexpensively, I’m sure this would resolve many of the challenges I’m facing, but even at $99 per domain, the cost of development is not a good fit for a portfolio that consists of thousands of domain names.
Ultimately, I think minisites are little more than a temporary solution to whatever comes next. Until the browsing experience of the site visitor becomes the primary driving force behind website design and functionality, any interim solution will be short lived and unsustainable. I have ideas for a custom CMS that would go well beyond the minisite concept, but I would need assistance in finding the right people to work with. I’d appreciate any suggestions.
Thanks,
sid.tel
Jason Thompson says
SDM,
I completely agree with you. Recently I registered a domain name “educationalsolarkit.com” the domain itself did not receive any traffic. The domain represents a type of educational toy which teaches kids about solar energy. After I built a site for the domain and included products from my ebay partner network I am now number one for the term on google. Developing a site event if it is a small site can definitely transform your domain.
Tony says
“Rule of thumb: If a name doesn’t get any direct navigation dump it. There are scores of domainers who have lost their shirts buying “catchy” names.” – David Castello
While I agree about the catchy names, there are some legitimately good domains that will never get type-in traffic that are worth a lot more than their renewal costs. For example, PersonalDebtConsolidation.com might be a long 3-worder and not get much type-ins at all but can any of you tell me that is not worth $5-10K in a good economy? I bought that off a person who was about to let it expire.
Read Frank Schilling’s last blog post about his refusal to sell some of his domains that didn’t even pay for their registration renewals not even for $5K apiece. He may have changed his stance since then but I agree wholeheartedly agree with the Great One.
MHB says
David
I have to disagree with you.
Most of the domain we sell, including those that we sold for $110K last month fall into this category, domains with no to minimal traffic (10 visitors a month).
Of course you can’t just have these kind of domains, and the domain really do need to make sense.
MHB says
SDM
IMHO these are worth keeping:
ExpiredDomainsForSale.com
FloodAndFireRestoration.com
GreenEnergyConference.com
NeuroDevice.com
Nice-Looking.com
PlayFreeCasinoGamesOnline.com
Red-Blooded.com
Time-Saving.com
Tone-Deaf.com
TradingForeignCurrencies.com
Well-Behaved.com
Wale says
Some do register domain simply because they got an idea for it but haven’t got the time to develop it. One day they will have the time to develop it or if they are fortunate, they might get a buyer for the domain name. Take the following :
1800bedOnly.com
anything-rentable.com
candyproducts.co.uk
candyproducts.net
xchangeseat.com
xchangeticket.com
trendshoes.net
mortgageshrinker.net
247sex.us
David J Castello says
Everytime a domainer asks me to review a portfolio in trouble I find that 100% of their problem will be deadwood domain names (names with zero direct navigation) . Names with no DN generate zero revenue and they find themselves quickly in a negative cash flow situation. Yes, you can take any name and built it into a great site if you concentrate on content and SEO, but let’s not kid ourselves. With deadwood domains only three positive things can happen: 1) You develop the name into a great site (and we know how long that takes), 2) Someone happens to create a company or situation that exactly mirrors your name or 3) You auction it off to a someone who thinks it has potential because it sounds catchy.
And, Mike, I’m sincerely happy that you sold one of them last year for 110K, but I’ve been in this business since the mid 1990’s and we both know that is, by far, the exception and not the rule (especially post-2000). You know domain names far better than most people and no one should build a portfolio of non-direct navigation names unless they’ve got exellent marketing instincts, know how to play the game and are in a healthy financial position.
David Rosenbaum says
Can’t argue with David here. Good points all around.
David J Castello says
PS:
Tony, you said, “…PersonalDebtConsolidation.com might be a long 3-worder and not get much type-ins…”
Actually, I like that domain. I want to be clear that if a name gets any direct naviagtion, even 2-3 clicks a day, it’s money in the bank. We have many three word names like OrlandoHotelReservations.com that gross over $100 a year in parking. More than enough to pay the registration fees until we can get around to developing or selling them.
MHB says
David
We didn’t sell $110K of those types of domain last year we sold 15 domain just like that last month for that amount.
Sure you have to know what your doing and be able to spot a good domain from a crap domain, but that is what most of this business from the pure domaining side is about.
http://www.thedomains.com/2009/07/01/no-record-setters-but-we-close-over-100k-in-sales-in-june/
Tony says
David,
Thanks for the clarification.
———————————————————
SDM,
No matter what you, you must renew
DrugRehabTampa.com
DrugRehab.com is a million dollar domain. What you have there is known as a secondary GEO.
SDM says
MHB,
Thanks for your reply.
I noticed you didn’t select any of the iWords as keepers. I may be wrong on this, but in my opinion, iWords and eWords are among the most undervalued and overlooked of all domain names. I constantly hear domainers saying you can’t just slap an “i” or “e” in front of a dictionary word and expect it to be a contender. When that word is a short, catchy dictionary word, I disagree.
While it’s true that any word, made-up or otherwise can be successful when developed with a good concept behind it, I would argue that a domain like iHunch.com would be superior to the alternatives when the name is suggestive of the site concept. It’s easy to remember, conveys certain coolness and is much shorter than MyIntuition.com (reg’d 4-16-2003).
When virtually every dictionary word has been registered including thousands that offer little beyond the word’s perceived value to a dictionary domain name collector, I find the general domainer’s perception of iWords and eWords a bit incongruent (btw, incongruent reg’d 5-15-2003). No doubt, if iHunch.com showed up as SnapNames drop, bidders would be all over it.
I say Potential* – not Poop:
iArise.com – Religion? Anything that tends to move in an upward direction (i.e., hot air balloons, gliders, etc.) Megalomaniacs?
iLuau.com – Tropical party related? Anything Hawaii?
iBigIsland.com – Where else are you gonna book your iLuau or learn out about the history of Puako or Makalawena or find a good place for lunch in Kealakekua?
How about a few brandables that might look good on the business cards of a professional:
iPrune.com – Gardener? Gardening tools? Prune growers?
iHubby.com – Handyman? Or any other chore a wife might like her husband to do instead of taking a damn nap?
iOust.com – Anybody who does anything that gets rid of something for somebody (or is that too limiting?)
iBidet.com – High tech bathroom and personal hygiene products? Auction site for Extraterrestrials? (sorry for that…)
My point is that, so far as I know, Websters is not doing high production runs of new, short memorable dictionary words. They’re all gone and worth a small fortune. Fast forward another four or five years and look at the domain landscape (reg’d 11-21-2005) and I think this is one area where the naysayers (reg’d 8-2-1996) will be proved wrong. It seems like we should probably make good use of the “i” and “e” before exhausting the rest of the letters of the alphabet, but that’s just me.
*All examples are for discussion purposes only. To the extent any hypothetical use might conflict or potentially infringe on the rights of a third party, the domain name end user would be well advised to use such name or names for an altogether different class of products or services and /or seek the advice of counsel before moving forward. It is the express stated intention of this domain holder not to benefit from the protected rights of third parties. There’s plenty of other opportunity out there!
MHB says
SDM
We all have opinions of what makes a good domain.
For myself “i” domains like .me domains are good only if they flow in natural language.
So date.me, marry.me, love.me, find.me those are naturals. carrot.me, chair.me, lights.me I wouldn’t invest in.
Likewise
ireport.com
ilike.com
itravel.com
are great. ibidet.com, iairse.com, ioust.com I just don’t get.
Just IMHO
Tony says
Just now, I picked up the following on the drop for $7:
NevadaNewHomes.com
SQLServerTools.com
CreditCardsApplyOnline.com
CellElectronics.com
MartinsvilleHotel.com
WarrenvilleHotels.com
LouisburgHotels.com
SumnerHotels.com
PaceHotels.com
Am I just wasting my time and money?
I agree there’s plenty of opportunity out there.
MHB says
Tony
No bad as long as those towns have hotels in them.
SDM says
MHB,
What sentence ever started with “I Mac”? How many moviegoers actually understand that “I, Robot” was the name of a book? Do you have the same issues with iRobot Corporation – the company that produces cleaning machines? What about iShares.com for investment products. Have you ever noticed how many other hi-tech products begin with “i”?
While a good verb following the “i” makes it all the more clever and compelling, “i” relates to internet and “e” to electronic. Purists will tell you their restrictive rule set for use of these prefix letters, but if you can buy it, watch it or learn about it over the Internet, I find the standard is pretty loose. Both “i” and “e” have evolved into a one size fits all for the concept of Internet related. Of course, if we’re all going to wait until somebody makes an official proclamation, we’ll need to line up the financing to add to our portfolios.
When space tourism takes off in the next year or two, I like iAstronaut.com and eAstronaut.com for all manner of space related information, products and services. Is there something about purchasing freeze dried ice cream that doesn’t line up with the concept of iAstronaut?
Supply and demand. The demand for quality .coms will only grow with time. These aren’t sentences or phrases following the “i”. For the most part, these are root-word dictionary entries.
A few others:
iAircondition.com
iBraille.com
iCosts.com
iCurfew.com
iDangle.com
iDownsize.com
iEcstasy.com
iKlutz.com
iLager.com
iParka.com
iPrefab.com
iPunish.com
iRopes.com
iSchlep.com
iSeance.com
iSkimp.com
iStirfry.com
iUnclog.com
iVoltaics.com
iWicker.com
iWiretap.com
iWorn.com
iWrangle.com
iAdlib.com
iArbitrage.com
iArithmetic.com
iArtiste.com
iAstonish.com
iAuthorship.com
iBinaural.com
iBrainteasers.com
iBulldoze.com
iBusinessperson.com
iChildproof.com
iCoauthor.com
iCoping.com
iCouldnt.com
iCounteroffer.com
iCouponclipping.com
iDeadlines.com
iDebunk.com
iDepositions.com
iDetailers.com
iDongle.com
iFailsafe.com
iFourwheel.com
iGarageSales.com
iHeadliner.com
iHousecleaning.com
iHouselights.com
iHousesitter.com
iHousework.com
iLifesaving.com
iLipsync.com
iLovemaking.com
iOvernight.com
iPersonalCheck.com
iPossession.com
iRustproof.com
iSafedeposit.com
iSailboard.com
iSilversmith.com
iStorytelling.com
iSympathize.com
iTelethon.com
iTopsecret.com
iTradeoff.com
iTransmittal.com
If these words have little value, what is it that is supporting the value of the underlying dictionary word. Direct navigation traffic is key, but it’s the word itself that is getting the interest. Words that begin with “i” and “e” are in many ways a new class of word created by and for the Internet. The same rules should apply as the “i” and “e” prefix are further integrated into our culture and mindset. Time will tell.
David J Castello says
Mike:
OK, I see what you meant. You sold 16 names that totaled 110K. Not bad.
MHB says
SDM
Best of luck.
Hope you get 7 figures for each