According to comScore, Microsoft’s Bing.com search engine share rose for the second straight week.
Bing.com’s search share in the United States rose to 12.1% between June 8 and 12 — up from 11.3% between June 1 and 5, and up from 9.1% during the week prior to the engine’s launch.
Microsoft’s average daily penetration among U.S. searchers also increased by three percentage points to 16.7% during the work week of June 8 to 12, comScore found.
ComScore also released U.S. search engine rankings for May, before Bing’s introduction. Google had 65% of the U.S. search market, Yahoo had 20.1% Microsoft had 8% with Ask.com and Aol.com taking up the balance.
While everyone is watching to see how much share Bing.com grabs from Google, the one really in danger is probably Yahoo. With only 20% of the market, a loss to say 15% would be a loss of 25% to Yahoo. For Google to lose 25% of its share, it share would have to go below 50%, which is highly unlikely.
If Yahoo’s share slipped to say 15% then it would have a very hard time not to be gobbed up by Microsoft.
Microsoft’s CEO Steve Ballmer, admitted as much today that its sights were not set on overtaking Google.
“I don’t want to overset expectations. We’re going to have to be tenacious and keep up the pace of innovation over a long period of time,” Ballmer told an economic summit in Detroit, Michigan.
“We may be successful, we may not, but we can’t be successful without being committed to changing things, changing the approach, changing the business model and you can’t give up in six months, or a year or two years.”
I think Bing ought to buy Wolfram Alpha — it’d give them something MSFT’s conpetitors don’t have. It would certainly make Bing popular with the younger crowd for it’s ability to do all their math homework.
If I’m reading this correctly, this would mean Google’s market share is probably around 60-62% now down from 65%? I’m all for Google getting more competition 🙂
On the surface, the numbers look promising.
However, you have to take into consideration –
1. They have been extensively advertising on TV and print for the past couple weeks.
2. A lot of press coverage.
3. Something new and different.
4. They were already at the bottom of the rankings so any upward movement looks impressive.
Million dollar question – Is the interest sustainable?
Reece
comScore did not release figures for the 2 week period for the other search engines, so at this point it is just a guess as to whom expense, the additional bing.com search traffic is coming from.
We will keep you updated.
I hope Bing.com crushes Google and Yahoo!. And I think all domainers should be promoting Bing.com.
The reason, their search algorithm puts some serious weight on the domain.
When I search for some of my domains on Bing.com, they attempt to ignore any domain pointed towards a ppc site. Even if you put the domain exactly into the search box.
Google and MS want to put us out of business. I don’t want to help either one of them.
Domain Inv
Good catch.
Domain Investor, you are right about typing in ppc domains…I just tried 10 of mine and every one of them made other suggestons!