In a post published today by a popular non-domaining blog, WinningTheWeb.com, discusses the value of a great domain to its Internet marketing strategies audience.

In the post the author, Gyutae Park correctly  tells its readers:

“””A domain name is literally the face of every website. It represents your brand and your address, and it could mean the difference between success and failure online.””

Hey this guy gets it.

Why is a great domain valuable the author cites five reasons:

1. Free type-in traffic.

2. Huge Branding Benefits

3. Keyword Rich Link Anchor Text

4. Boost In Search Engine Ranks

5. Appreciation Value.

Sure this is nothing we don’t know, but always good to to see someone from outside the domaining world educating  their audience to the value of domains

Especially after yesterday’s joke of a post by a Matthew Mayer, who covers the public company Live Current, in which he took the leap from covering the way one company conducts is business, to reach the absurd conclusion that domains have no intrinsic value.

Mr. Mayer I’ve been in business for 12 years making a good deal of money in each of them, including even in this lousy economy, because domains do in fact have intrinsic value.

Maybe the Mr. Mayer, should read this Mr. Park’s post and rethink his position.