We reported a couple of days ago, that China threatened to punish or shut down 19 sites including Google and Baidu, for allowing “vulgar content” to appear on its sites, unless they quickly purged the offensive content.

Today China, called out another 14 sites, including MSN.com for the “large amount of inappropriate images on its film channel and some “selected pictures” in its social messaging section.

The Chinese government says it has a number of “cybercops” which monitor all major portals and online forums across the country for offense content.

As of yesterday China site regarding the first group of 19, stating that only three, of the sites, were deemed to have done a “relatively good” job cleaning up their content,  and among those which “need to continue the clean up” is Google.

The firm had taken initial steps but still had some vulgar pictures on its “photo search” page, the China Internet Illegal Information Reporting Center said in a report.

Baidu, a homegrown firm which dominates the domestic search market with about two-thirds of the audience, fared even worse and was listed in a group of companies which had made “ineffective” clean up efforts.

“Baidu…has done some cleaning up, but still has a large amount of vulgar content,” the report said.

This has to be very scary for any companies doing business in China or their shareholders.