According to Barron’s, Global Equities Research analyst Trip Chowdhry says Google revenue will decline for a total of three years, $15.71 billion in 2008, $15.23 billion in 2009 and $14.57 billion in 2010.
The 2008 number is consistent with the rest of Wall Street, but Chowdhry’s 2009 and 2010 projections are far lower.
‘Our research indicates that the challenging macro-economic conditions continue to worsen Google’s advertising driven consumer Internet business.
Chowdhry says contacts tell him Google’s number of keywords sold is down 2% to 5%. He claims bids on keywords are down by as much as 20%.
Sources from search marketing firms SearchIgnite and iCrossing tell us they haven’t seen the same kind of declines.
Mike @ WannaDevelop.com says
I say…. BS
It will grow within 2 – 3 Q’s no way it will decline.
Damir says
Will the revenue go up or down for google is determined what value for money will their customer get.
If the cost per click on a keyword gives no return on the their investment to pay per click customers then the google revenue will go down since customers will use other ppc company’s.
Many people love google – sure the founders of the company did well – only give credit where credit is due.