Microsoft to ReBrand Live Search As Kumo.com?

by

According to several reports Microsoft is expected to rebrand and relaunch its Windows Live Search, to Kumo.com early next year.

However the report went on to say that very few people in the company are privy to name of the new brand and it could still change.

Kumo.com maybe seen as Microsoft venture into search rather than buying Yahoo.

Microsoft confirmed Thursday that it hired Yahoo search executive Sean Suchter to be general manager of Microsoft’s Silicon Valley Search Technology Center “working on Live Search.”

Kumo, a Japanese word that means “cloud” or “spider”.

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  1. RegFeeNames.com says

    I just cant see how Microsoft shall ever get a hold of the search market – They have had the biggest opportunity over the past 15-20 years having IE and pointing all type in traffic with out domain ext into there Search Engine but it hasnt worked.

    They are working hard but I think its a little too late for them also the fact that Google Chrome is going to be in the market strongly next year isnt going to help them either.

    These are my thoughts – Best option still is go back and have another go at buying Yahoo!

    Regards,

    Robbie

  4. Alan says

    It continues to amaze me how Microsoft fails at almost everything to do on the net – from search to search ads they are always in last place. Can’t see how Microsoft will ever take a greater share of search.

    True story – 100% true.

    We were one of the first advertisers for MSN search ads and my very first phone call with thier support team had me and the support woman discussing a problem. She asked what operating system I was using (which had nothing to do with the problem) – When I told her Windows XP she actually asked me what is that?

    I was speechless.

    Granted, she sounded in her 50’s and was probably hired more for a warm body answering phones than true technical support but at that moment I knew the ad system would basically lead to nowhere.

    There is a lot of great talent out there but MSN seems to focus more on technology and how great that is rather than integrating all of the tools including staff on all fronts.

    My bet is this will turn out like the .mobi names – In fact, .mobi will probably have done much better out of the gate than this ever will.

    And yes, as ridiculous as this story sounds its 100% true.

  5. FT says

    Ask a programmer or any technical guy what he would use to search the Microsoft website. It won’t be Microsoft’s own on-site search for sure. I think that about sums it up.

  6. Rob Sequin says

    Hmmm. Right. Kumo.com is much better than Live.com.

    Another blunder by Mister Softie.

    Since Vista was such a huge success why not call it Vista Search?

    The old days of MS playing catch up are over. This generation of Internet users is VERY smart and “Apple” oriented people. They have no exposure to anything Microsoft these days. MS has nothing like the ipod, phone, facebook, or anything else the under 40 generation uses except for the operating system and most under 30 probably have an Apple laptop or JUST an iphone.

    This new generation could care less about MS search or anything Microsoft for that matter.

  7. Rob Sequin says

    Actually, I go out of my way to avoid anything Microsoft whenever I can.

    I just bought a web cam for my daughter. MS was the cheapest so I figured a web cam is a web cam. Plug it in and it works.

    Nope.

    No sound. I had to go into and screw around with audio and device settings so it would work on an XP machine.

    Pisses me off.

    Throw MS on the Yahoo and AOL trash heap as far as anything “cutting edge”.

  8. MHB says

    Rob

    have to agree with you 100% on this one.

    I have never known a company to produce more problem filled products than MSFT.

    Vista is a nightmare.

    Windows was full of problems and security flaws, outlooks locks up on me at least once a day, explorer is far inferior to firefox.

    The list goes on and on.

    Had a MSFT cordless keyboard and mouse at one time, lasted less than 90 days before it crapped out.

  9. Rob Sequin says

    My next laptop will be an Apple.

    I never use IE except to check design.

    I haven’t used outlook for over five years. 100% web based gmail. Perfect product. Send and receive from any email address you have from any internet connected computer in the world.

    Why would anyone have a pc based email these days?