Google said today that they will not delay its proposed advertising partnership with Yahoo even if government regulators need more time to assess the deal.

After voluntarily delaying the start of the Yahoo deal three months ago to give antitrust regulators time to review the potential impact, Google’s CEO Eric Schmidt said he isn’t willing to wait very much beyond an Oct. 11 deadline spelled out in the companies’ contract.

“Time is money in our business,” Schmidt told reporters in a 75-minute meeting that covered a wide range of topics.

He declined to predict whether regulators might try to block the partnership.

“While we have been talking to regulators, we don’t know what their position is,” Schmidt said. “We don’t know if they think it’s a good deal or poor deal.”