Usually a company wants to find it’s way to owning a short LL or LLL.com domain name. They have a long multi word name that many find arduous to constantly type out, especially on mobile.

Well one El Segundo-based ad agency wanted the exact opposite. David & Goliath had to “settle” for DNG.com because they could not get DavidAndGoliath.com. The domain was owned by another ad agency out of Dallas.

So the current owner, Slingshot put together a bunch of ransom videos to tell David And Goliath they needed to pay up.

MediaPost reported:

A series of videos featuring two masked men are being released daily this week. In the videos, hosted on urlransom.com, we see that a poor little laptop that’s standing in for the davidandgoliath.com domain name is being held captive until David & Goliath pays up. In the second video, the two masked men…OMG…pry off the laptops keys! There will be three more videos until all is revealed or, I assume, David & Goliath pays up.

The Dallas Agency, while holding davidandgoliath.com captive and demanding David & Goliath pay up, isn’t all bad. All they want is for David & Goliath to donate to their charitable foundation.

It all turned out to be in fun and David And Goliath agreed to a charitable donation, while Slingshot agreed to transfer the domain.

When you type in DavidAndGoliath.com it currently redirects to urlransom.com but I am sure that will update soon.

Kudos to both companies on having some fun with the domain transfer.