Tereza Litsa took a look at some common SEO myths and provided a rebuttal to each one. In total Tereza covered 11 topics, starting with “Seo is dead” to the old adage, “Don’t worry just create great content.”

The article is well worth a read if you are doing some development on your domain names.

I thought number 8 was important for domain investors to look at, “Link building is dead.” There are still some domain owners that purchase domain names based on number of links.

From the article:

8. Link building is dead

Link building has been proclaimed dead many times, but it’s still around, keeping up with the changes of our times. Link building is about creating links with the ultimate goal to increase a site’s presence (and traffic).

It may not be efficient anymore to be part of a private blog network or use spammy anchor text, but the fundamental goal of link building is still present, provided that we know how to use it.

A link building strategy may be time consuming, but it may also be rewarding and let’s not forget the fact that links are still important ranking factors.

According to “The State of Link Building Survey”, the most effective method of link building in 2016 is based in content, whether it’s promotion, or guest posting. What’s promising is the fact that the state of link building is still strong in 2016, as good links will always matter.