Verisign reported its earnings for the 4th quarter of 2015 and financial results for 2015.
In the earnings call today, Verisign made some interesting comments about that huge volume of .Com domain name registration we saw from Asia the 4th quarter of 2015:
Bottom line Verisign expects those domain names registered in the 4th quarter, which those in the domain investor community, know consisted of a lot of numeric domain names NNNNNNNN.com going into the 8,9 and even 10 digits long, and domain names containing random letters as well as number and letter combo domain names to renew at lower levels, even saying the 4th Q of 2016 might see the number of domain “deletions could exceed additions”:
“Towards the end of the third quarter and mainly during the first two months of the fourth quarter, we saw higher volume of gross additions coming largely in our Asia-Pacific region, primarily through registrars in China.
While we believe China and the Asia-Pacific region will continue to perform well, we expect these markets to return to more normal levels in 2016.
“Based on registrar feedback, the most likely contributor of the additional gross addition volume appears to have been driven primarily from domain investment activity in that region. ”
“Also, as we have noted in the past, the renewal rates for domain names registered in emerging markets, such as Asia-Pacific, have historically been lower than those registered in more developed markets.”
“While it’s difficult to assess what the renewal characteristics of these new names will be due to the unusually large upcoming Q4 2016 expiring base, we expect fourth quarter deletions to be elevated. Accordingly, deletions could exceed additions in the fourth quarter of 2016. Based on these and other factors, we expect the first quarter 2016 net change to the domain name base to be an increase of between 1.5 million and 2 million names. And we are forecasting the full-year 2016 domain name base growth rate to be between 0.5% and 2%.”
Later in the call Verisign said:
“Last year in the fourth quarter of 2014, 8.2 million adds versus the 12.2 million adds in the fourth quarter of this year, so 4 million increase in the additions. As we historically know, first-time renewal rates are typically around 50%, so that would mathematically suggest that there’s maybe a 2 million unit increase in deletions.
We’ve also said that when we look around the world from a renewal rate perspective, we do see emerging markets having a slightly lower renewal rate, on average. So that could impact the number as well.
Clearly, what would dictate Q4 net adds would be the other side of that equation as to what gross adds would be. But clearly, as we said in our prepared remarks, the renewing name base is going to be large. I mean, we had a great, great fourth quarter. And so we’ll have those names come up for renewal, and we’ll keep an eye on what the renewal rate is. ”
“But historically, our first-time renewal rate has been 50%.”
Domain Observer says
The new GTLDS are not yet widely known to the Chinese domainers and end-users. IMHO some of the good GTLDS will gradually replace the renewals of mediocre COMS as the awareness is beginning to spread among the Chinese. I don’t think every and all the new GTLDS are bad enough to be ignored by the Chinese. Only time is needed.
Acro says
If Verisign and .COM make this assessment, it would be safe to say that similar registrations in other TLDs and ccTLDs form an even higher speculative risk. The sheer number of registrations at risk of non-renewal follow the statistical model that Verisign has established over the years. We will know by year’s end.
Leonard Britt says
I never understood the NNNNNNNNNNNN phenomena. What type of business are you going to launch on a 5674923106487.tld domain? I guess the answer is NONE
Matt says
You mean like 1800contacts.com?