Coca-Cola announced today that it has launched “its biggest marketing campaign in a decade, uniting its four brands under one new tagline: “Taste the Feeling”.
“Coca-Cola today announced that for the first time, all Coke Trademark brands will be united in one global creative campaign: “Taste the Feeling.”
“The soft drinks giant will ditch the different brand personalities across Red Coke, Life, Zero and Diet/Light Coke. Instead, all four brands will be marketed as Coca-Cola variants, the first time this has happened under one global campaign. ”
Unfortunately for it, Coke does not own the domain name TasteTheFeeling.com; that domain was registered back in August by a Company in Toronto and is going to a Godaddy placeholder.
The article goes on to say Taste the Feeling” will bring to life the idea that drinking a Coca-Cola – any Coca-Cola – is a simple pleasure that makes everyday moments more special. While Coke’s award-winning “Open Happiness” campaign leaned heavily on what the brand stands for over the last seven years, “Taste the Feeling” will feature universal storytelling with the product at the heart to reflect both the functional and emotional aspects of the Coca-Cola experience.”
Does Coke NEED the matching .com domain name?
Well Coca-Cola, did grab the Twitter handle of @TasteTheFeeling and the hashtag #TastetheFeeling so while it may have felt they didn’t need the .Com they obviously needed the Twitter Hashtag and Handle
They’re probably working on it as we speak.
They already own it guys
The owner is VP of a marketing company with 500+ employees
The agency’s clients include Coca-Cola, Mondelez, Pernod Ricard USA, Toyota and HBO. For more information, visit blog.360i.com or follow us on Twitter @360i.
We will see. He (Cass) only started working for the company 3 months prior to the domain being registered. Also to note, 360i normally use “domains2@innovationinteractive.com” and “Innovation Interactive” for domain registrations and a few by “Craig Pohan” who is a former CTO for the company and also only a couple by eXact Advertising.
All other domain names owned by Cass, using his personal email address as he does with TasteTheFeeling.com relate to his beer business (TowelBar.com). To note, a recent TM filing may also reflect “beer” related and not Coca-cola: https://trademarks.justia.com/868/64/taste-the-86864725.html
One day, an imaginative marketing exec from a GIANT will redefine the direction of both a market and technology.
If they don’t someone else will, 3 year horizon and counting;-)
TastetheFeeling.com, taste.cool, whatever
A generation will choose and .com will soon be as relevant as Blackberry.
A generation will choose? You mean big business, all their billions and decision upon how to market to the masses right, not exactly ” a generation “. We don’t choose anything we “like”, sad but true.
No, you couldn’t be further away.
I mean the ever decreasing generational gap will choose.
Influence from a generation used to be 20+ years, the age of influence now changes every 5 years. Kids / teens dictate todays direction.
Hence my comment, .com is the next blackberry.
Groovy
So according to you next 5 years dot com is BB and the kids/teens will make new gtld’s popular.
If that’s true why should anyone bother marketing anything, just let the elementary kids and teens tell us what extension is next…hear that Frank, save millions and let grade 5 students help you conquer the web!
I also appreciate you not realizing that the ad space in general works on the assumption they tell you what you want, if they do their job right but regardless. If that statement is “far away” there is no debating you, we come from different planets.
LOL
“Ding! Ding! Ding! We have a winner!”
All other answers and prognostications are nothing more than hope ‘n dreams.
@Josh, I think my comment was “an imaginative marketing exec from a GIANT will redefine the direction of both a market and technology.”
Groovy
I was there when Coke really was “the real thing.” Anyone else remember that?
Coke symbolized part of what was great about America.
Then Coke moved from real sugar to HFCS (high fructose corn syrup).
In a nutshell, HFCS = Evil. Yes, regular sugar may not be the greatest thing in the world by itself, but in comparison, there is no comparison. And don’t delude yourself that there is no difference. HFCS is probably responsible for untold untimely deaths, virtual epidemics of avoidable national health issues and resulting disability, and by now untold trillions of dollars in needless cost to people and the economy.
So now, just as the country has been going progressively down the toilet in so many ways for so many years, Coke also represents and mirrors that about America too.
Coke is no longer “the real thing” and hasn’t been for many years, but is virtually poison, not to mention with the artificial sweeteners as well. Coke is now a national disgrace.
I don’t do it much, by the way, but just this evening I was out and had a 20 ounce “Real Sugar” Pepsi while relaxing in a super deluxe version of a local drug store chain with a nice dining and seating area. I also brought one home. At least Pepsi is doing that now, domestically. With Coke however, the only way you can get real sugar is if the version of the beverage is IMPORTED FROM MEXICO. Apparently the Mexicans didn’t have to put up with Coca Cola’s caca. If that’s not insane, I don’t know what is. Don’t know about the rest of you folks, but a lot of us here in America grew up with Mexico being synonymous with dangerous water, and a saying about “don’t drink the water” in Mexico being a running national joke all through the years. This Mexican version of what was once so emblematic of American excellence is also fairly hard to find, but that it has to come from Mexico to begin with is simply, well, totally unAmerican.
Goodbye, Coca Cola. From now on you will be used as toilet bowl cleaner (youtube (dot) com/watch?v=U22suBkohC4)
P.S. “Apparently the Mexicans didn’t have to put up with Coca Cola’s caca”; now that’s a classic line if I ever saw one, and if I can say so myself. 🙂
Dick?
I recant my statement, Dick was aimed at the original Coke John (JANUARY 19, 2016 AT 8:44 PM).
Don’t you just hate nested responses 😉
Groovy
🙂
Hope you liked mine, Groovy, though if you haven’t spent the last “x” number of decades here in the US then you may not be able to relate…Cheers
If they don’t get the domain, the campaign will have a leg outside.
I’ll give them “taste the feeling”, right across their face.
I drink coke, they offered a free coke, yay, what I didn’t realize was the LIFE listed in small print under the huge branding…thought I was drinking either a flat coke or something trying to taste a little like Pepsi.
One brand my frigging arse.
If they make it harder to identify which flavor is which, then I for one will find another brand.
Taste the feeling…blaugh
If one looks at “taste the feeling” in Canadian TM’s you will find this (see link below)…. is this all really Coke under cover, seems odd and not quite the right market so my guess is as good as anyone’s unless you can tie that firm to them. Still does not match the announcement though. They do NOT own the dot com, yet. But they certainly should.
http://www.cipo.ic.gc.ca/app/opic-cipo/trdmrks/srch/vwTrdmrk.do?lang=eng&status=OK&fileNumber=1759216&extension=0&startingDocumentIndexOnPage=1
I also noticed while searching their Canadian TM’s they have one in process for FairLife milk (their new Milk brand and soo far a profitable one), they own the dot ca yet either.. Again big mistake, some of the biggest users per capita of the net, Canadian. Also it looks like they will launch that milk brand in Canada at some point. Also interesting is the fight that had to get that FairLife use in Canada, seems Shoppers Drug Mart put them through a ringer for years, bet that cost a ton to get dropped.
I agree without the exact match dot com/ca in that case, missing out on using all legs.
I take it back, maybe it is Coke. I looked at the lawyer on the Canadian TM application and it appears she works for them, out of Atlanta GA. Oddly enough like the US application it also says tea and beer etc, weird but does cover everything you could drink. See below…
http://www.cipo.ic.gc.ca/app/opic-cipo/trdmrks/srch/vwTrdmrk.do?lang=eng&status=OK&fileNumber=1759216&extension=0&startingDocumentIndexOnPage=1
In my opinion, Coke tastes horrible as compared to 25 years ago
25 years ago, ay? You don’t say? Coca-Cola began using HFCS in its beverages in 1980.
Just cracked open the second real sugar Pepsi I brought home yesterday.
In light of what HFCS and artificial sweeteners have been doing to the American public and the rest of the world all these years since 1980, it would be better if they changed this new slogan to something more like “Feel the taste.”
If I could do my longer statement above over again, I would have added just one more sentence to the closing as follows:
“Goodbye, Coca Cola. From now on you will be used as toilet bowl cleaner (youtube (dot) com/watch?v=U22suBkohC4). That’s exactly where it belongs.”