ICM Registry, the company that operates .XXX, .PORN, and .ADULT announced today the launch of its .SEX Domain Matching/Sunrise B program.

From now until October 30^th, if you own a .XXX domain name, or if you are a trademark owner that reserved a name during the .XXX Sunrise B program, you are eligible to participate in this unique opportunity to register .SEX names before they become available to the general public.

This program gives most .XXX participants a priority opportunity to register domain name directly matching in the new gTLD .SEX.

Domain Names not registered during this period will be generally available on Nov. 4^th.

It looks like .Sex wound up with over 2,200 domain name registrations in its Sunrise A program which is the normal Sunrise period for trademark holders.

ICM Registry has developed resources for mainstream brands and the adult industry to help ensure brand protection in these new, adult-related domain extensions. To learn more about eligibility, availability and timing, check out ICM’s free, interactive Domain Check Tool.

ICM in holding a webinar on Oct. 8th and to access resource materials and contact their registrar directly to find out about premium name pricing and .SEX domain name availability.