Meet Google New Parent’s Company Alphabet Whose Domain Name is ABC.XYZ

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Google announced today on its company’s blog,  its forming a new parent company to see all of its businesses calling it Alphabet.

The domain name of the holding company is not going to be Alphabet.com but the new gTLD abc.xyz.

“What is Alphabet? Alphabet is mostly a collection of companies. The largest of which, of course, is Google”

“Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet.

Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG”

For the record Alphabet.com is owned by BMW but is not resolving but was active back in March of this year, so Google most certainly could have bought the domain name Alphabet.com but instead went with ABC.XYZ.

Here is a screenshot of Alphabet.com when it was resolving:

Screen Shot 2015-08-10 at 5.47.28 PM

 

 

About Michael Berkens

Michael Berkens, Esq. is the founder and Editor-in-Chief of TheDomains.com. Michael is also the co-founder of Worldwide Media Inc. which sold around 70K domain to Godaddy.com in December 2015 and now owns around 8K domain names . Michael was also one of the 5 Judges selected for the the Verisign 30th Anniversary .Com contest.

Comments

  1. Seb says

    Very bad choice.
    Google will obviously bump into Disney and ABC.com trademarks they have protected in almost all classes.
    Infringement lawsuit is coming …

  4. Steve says

    I really didn’t think this .xyz extension had any legs. But you have to admire the chutzpah of Negari. This guy is a marketing ninja, or would that be sherpa or guru? The man can sell the sizzle. Kudos. Curious if he approached Google or an IP specialist like MarkMonitor or Marksmen approached him. & this gets announced in the same press release that announces Sundar is now the CEO of Google.

    Wow. I mean, .wow!

  5. Domain Observer says

    Google.xyz as their main homepage. That’s the real answer for XYZ. I am not sure if it will happen in the near future.

  9. Christopher hofman says

    It’s a great example to show how the new TLDs work at their best. I don’t know how many real good .xyz domains there are, but there are plenty of good opportunities for brands among the +700 new extensions to support the story they tell.

  11. Desus Nirist says

    This is an interesting step Google is going for. They want a more elastic, limitless approach. It makes sense if you notice Google’s approach to growing email account storage size of if you look at all the web applications they provide that have so many possible uses. For example using Google Drive as a web page host or Google Alerts to watch your sites and monitor if your site was hacked and specific unwanted content was posted.

    They want the ability to have a management company which oversees various companies that are within different industries, a step closer to dominating various markets. Question is, will they be considered a monopoly after going over board.

    I’m definitely on Google’s side with this, but ambition could eventually cause them to grow to large and take hits, that’s always a risk I suppose.

    Desus of nomsavior.com

  12. Louise says

    The Delaware corporation income tax code exempts from corporation tax any company whose main activities are “confined to the maintenance and management of their intangible investments … and the collection and distribution of the income from such investments or from tangible property physically located outside of this state”.

    Switching assets from the Google umbrella to Alphabet may limit liability while Google is under scrutiny for its ad business, and the right to be forgotten.