.The new gTLD .Direct launches today into General Availability (GA) when domains can be registered on a first come, first serve basis.

.Direct according to nTLDstats.com has over 250 registrations including Sunrise Period registrations that were opened to trademark holders and those who paid an additional fee to register domain names  in the Early Access Program (EAP).

By comparison, the other Donuts new gTLD launching today, .Place has less than 100 registrations (85) through Sunrise and EAP.

The price for a .Direct domain registration today at Godaddy is $27.99 which shows it discounted from $39,99.  The price of a .Place domain registration at Godaddy is also $27.99 but unlike .Direct does not seem to have been  previously priced higher

Here are the more interesting .Direct registrations:

247.direct
777.direct
agenda.direct
aid.direct
amag.direct
americansolar.direct
ammo.direct
annuities.direct
apartments.direct
app.direct
apply.direct
arrow.direct
arsenal.direct
arts.direct
aws.direct
b2b.direct
backup.direct
bail.direct
bailbonds.direct
bank24.direct
barriers.direct
batteries.direct
bayern.direct
bfm.direct
bid.direct
bio.direct
bond.direct
brakes.direct
brasher.direct
broadway.direct
btc.direct
businessloan.direct
businessloans.direct
callme.direct
calvinklein.direct
canyon.direct
capital.direct
carports.direct
casino777.direct
cinema.direct
coffee.direct
contact.direct
contactme.direct
cornhill.direct
cover.direct
dando.direct
danske.direct
delivery.direct
dentures.direct
dial.direct
diamond.direct
diapers.direct
doctor.direct
drive.direct
drone.direct
drugs.direct
dubai.direct
ebooks.direct
eft.direct
eliquid.direct
energy.direct
euromaster.direct
film.direct
filters.direct
financing.direct
find.direct
findbetter.direct
fire.direct
flight.direct
flying.direct
forex.direct
forsale.direct
fox.direct
freight.direct
fun.direct
fwd.direct
gamble.direct
game.direct
hair.direct
harcourts.direct
hbo.direct
hire.direct
hitch.direct
hollywood.direct
hostpoint.direct
hotel.direct
hydraulics.direct
ifwd.direct
image.direct
infos.direct
instagram.direct
investing.direct
jackpot.direct
jewelry.direct
kindle.direct
kiss.direct
kithomes.direct
language.direct
lavazza.direct
lego.direct
letsconnect.direct
lexington.direct
lifestyle.direct
linear.direct
linkedin.direct
lipsy.direct
living.direct
lotto.direct
luxury.direct
machinery.direct
manhattan.direct
map.direct
marijuana.direct
market.direct
meeting.direct
men.direct
message.direct
metropolitan.direct
michelin.direct
mint.direct
mis.direct
mmi.direct
momentum.direct
monster.direct
multiply.direct
mysky.direct
nations.direct
naughty.direct
nextplc.direct
openbank.direct
orders.direct
own.direct
party.direct
patios.direct
payoff.direct
perfumes.direct
petplan.direct
pharma.direct
phone.direct
play.direct
porn.direct
prescriptions.direct
press.direct
prime.direct
profit.direct
progressive.direct
properties.direct
punt.direct
reach.direct
real.direct
realty.direct
rental.direct
reservation.direct
reserve.direct
reversemortgage.direct
rich.direct
ring.direct
rollback.direct
rollsroyce.direct
rotana.direct
russia.direct
rustic.direct
sale.direct
save.direct
send.direct
sheds.direct
ship.direct
shopping.direct
silver.direct
sky.direct
smallbusinessloan.direct
smallbusinessloans.direct
smoke.direct
speak.direct
super.direct
supplement.direct
supplements.direct
talk.direct
telecharger.direct
textbooks.direct
thai.direct
touch.direct
tour.direct
tours.direct
trade.direct
trailers.direct
transfer.direct
translate.direct
uptime.direct
vacation.direct
value.direct
vape.direct
very.direct
video.direct
vikingcruises.direct
vikingrivercruises.direct
vikingtours.direct
vote.direct
weed.direct
welcome.direct
wines.direct
wire.direct
wrap.direct
xchange.direct
zions.direct
zionsbank.direct