The Sunrise period for trademark/brand holders closed on June 20 for the .NYC new gTLD, the extension for the city of New York.

The latest zone files indicate that  brands and trademark holders participated very lightly in the Sunrise period,  where I count less than 160 domain name registrations (of course all of the Sunrise maybe in).

However since New York is largely regarded to be the headquarters of so many companies including those in media, advertising, marketing and is the home to thousands of retail locations for some of the world’s biggest brands,  I thought we would see a lot more Sunrise registrations.

There are always some domains extremely generic in nature that get grabbed in Sunrise.

A few of these that caught by eye were HappyBirthday.NYC  and Honeymoon.NYC, which were registered by Richemont North America, which is also an applicant for new gTLD’s, and the domain name LiquorStore.NYC which is under the registered to an IP law firm in New York, Cowan Liebowitz & LatmanCowan Liebowitz & Latman.

These trademark owners better bet busy because there are hundreds of millions of people and businesses that violate those trademarks in New York City and all over the United States, every day.

Hallmark for one better be very nervous about the Happy Birthday one.

A few other “generic” terms grabbed in Sunrise:

Must.NYC

Tank.NYC

Toledo.NYC (Which I have to admit just looks confusing)

A trademarked term that did stand out for me on the list was the domain name StarTrek.NYC, you have to wonder if there is not a Star Trek experience coming to the city.

Just two Media companies applied during Sunrise, Fox and CBS, which is very surprising since so much print, electronic, broadcast and other media are headquartered in New York

One other interesting Domain is NewDots.NYC which registered to which Tom Gilles/NewDots.NYC and the domain is actually live.

 

 

 

The site looks to be set up to take .NYC registrations and design websites for them.  I have confirmed that the site is not affiliated with  Neustar which is operating the .NYC registry on behalf of the city.

In general, only businesses or organizations with a NYC street address, and individual with a primary residence in NYC, can register a .NYC domain name.

Here are the rest of the .NYC domain names registered in Sunrise and in the Zone files as of publication:

101domains.nyc

6pm.nyc

agrafe.nyc

airbnb.nyc

alexa.nyc

alfreddunhill.nyc

alhambra.nyc

amazon.nyc

amazonfresh.nyc

astrotourbillon.nyc

atmos.nyc

audible.nyc

autozone.nyc

aws.nyc

baignoire.nyc

ballerine.nyc

ballonbleu.nyc

billydiesel.nyc

bourdon.nyc

cabochon.nyc

cadenas.nyc

calibredecartier.nyc

captivedecartier.nyc

caressedorchidees.nyc

cartier.nyc

cartierdamour.nyc

cartierdelune.nyc

cbsnews.nyc

cbsradio.nyc

cbssports.nyc

chopard.nyc

collectorsisland.nyc

cremieux.nyc

crewcuts.nyc

datograph.nyc

daymatic.nyc

declaration.nyc

declarationdunsoir.nyc

delicesdecartier.nyc

diabolo.nyc

doublesplit.nyc

dual-wing.nyc

dunhill.nyc

duometre.nyc

entrelaces.nyc

extremelab.nyc

facet.nyc

florilege.nyc

foxbusiness.nyc

foxnews.nyc

foxnewschannel.nyc

frivole.nyc

gentlesouls.nyc

geophysic.nyc

gyrotourbillon.nyc

howfarwouldyougoforlove.nyc

hybrismechanica.nyc

imdb.nyc

jaeger-lecoultre.nyc

jamespurdey.nyc

jlc.nyc

justeunclou.nyc

kalla.nyc

katespadenewyork.nyc

katespadesaturday.nyc

kennethcole.nyc

lange.nyc

lanieres.nyc

lasymboliquedeslaques.nyc

ldny.nyc

lebaiserdudragon.nyc

lescabinotiers.nyc

lesuniversinfinis.nyc

lesvoyagesextraordinaires.nyc

letigre.nyc

luminor.nyc

manhattansideways-theroadslesstraveled.nyc

marcellodecartier.nyc

marketfactory.nyc

marsdesign.nyc

mastercontrol.nyc

masterhometime.nyc

mechanicsofpassion.nyc

memovox.nyc

metiersrares.nyc

minaudiere.nyc

mrporter.nyc

mustdecartier.nyc

myclean.nyc

niddeparadis.nyc

nouvellevague.nyc

nybg.nyc

officinepanerai.nyc

oiseauxdeparadis.nyc

oriens.nyc

overseas.nyc

palaisdelachance.nyc

panerai.nyc

panthere.nyc

pantheredecartier.nyc

pashadecartier.nyc

patrimony.nyc

perlee.nyc

pierresdecaractere.nyc

poetryoftime.nyc

purdey.nyc

quaidelile.nyc

radiomir.nyc

reaction.nyc

reinventyourself.nyc

rendez-vous.nyc

reverso.nyc

reversosquadra.nyc

rosedenoel.nyc

rotonde.nyc

santos-dumont.nyc

santos.nyc

santosdecartier.nyc

saxonia.nyc

sentryman.nyc

sidecar.nyc

simonandschuster.nyc

singingwaiters.nyc

sixpoint.nyc

socrate.nyc

soulrocks.nyc

spherotourbillon.nyc

steadfast.nyc

thehourclub.nyc

theoutnet.nyc

tortue.nyc

tourbograph.nyc

troisanneaux.nyc

tsar.nyc

ufc.nyc

ufcgym.nyc

unlisted.nyc

urbanhelp.nyc

urbanterrain.nyc

vacheronconstantin.nyc

vancleef.nyc

vancleefandarpels.nyc

vca.nyc

volcom.nyc

wallaceandbarnes.nyc

warbyparker.nyc

wcbs.nyc

zappos.nyc

zeitwerk.nyc