Just days after launching, .Club passed .Photography into third place of the new domain extensions, (gTLD’s) with the most registrations.
.Club now has according to ntldstats.com over 36,700 registrations with only .Berlin and .Guru having more.
.Photography has broken through 35,000 registrations.
There are now 9 new gTLD’s with over 20,000 registrations.
21 with more than 10,000 registrations.
40 with more than 5,000 registrations.
The only new gTLD’s that have launched into general availability which have less than 1,000 registrations are:
.viajes
.guitars
.blue
.pink
.kim
.Rich
It’ll be interesting to see how much their daily registrations decline once GoDaddy removes the large “above the fold” ad for .club on their homepage.
Colin Campbell, CEO of .CLUB, said the following on Domain Sherpa interview –
“Colin: Our target right now is five million names in five years, a million names in one year, and 300 to 400 thousand names on or about the week of GA.”
Considering they had around 30K on Day 1, 4K on Day 2, and 2K on Day 3 you can see the trend.
They are going to fall far short of those lofty projections, despite a major marketing campaign.
Would .CLUB consider these numbers a success considering their projections are so out of line with the reality?
Brad
All new gTLDs combined have less than dot biz.
That is an astonishing failure.
I am still the proud owner of zippo nada new gtlds.
BTW, is dot co still in existence?
The true success will be determined when the renewal dates come around.
It’s interesting that Hexonet has close to the # of registered domains as godaddy with zero marketing $. This tells me that the marketing $ per acquisition with godaddy isn’t as impressive as many think.
@DomainInvestor
This tells you that Hexonet which mainly domainers would use, rather than newbie end users at Godaddy registered a whole bunch of domains at Hexonet.
You only need to look at some of the big portfolio holders who have their domains at Hexonet to see why this number would be so high for this somewhat unknown company.
Brad is correct, I mean right now they would be lucky to get 40k by week 1, that is 10% of what they had stated, I mean what do we take from these numbers, to early? or silver lining?
Wasn’t there some people saying the majority of .club domains at hexonet were regged by one person?
@george won’t mater when they remove the hp because .Club is running very effective TV spots on CNN and MSNBC targeting the high net worth demo and the call-to-action is GoDaddy.Club which to their creative advantage looks like an implied endorsement (gee GoDaddy even got one)
People continue to register .INFO so they’ll likely continue to register .CLUB. Of the two, .CLUB is the more colorful choice, but still, it sounds like a ‘hobbyist’ site.
The more I see of the gTLDs, the more clearly .COM remains as the choice for those who want to be taken seriously on the Internet. All of the gTLDs are just fun little vanity plates in comparison.
Hopefully within 6 months… to a year… (ugh)… this fad to write stories about them and their sales numbers will pass. I’m not overly hopeful, but it’s all becoming a bit stale.
I expected .club to be the first to break 100,000 and it seems very unlikely now.
So I went to see how many domains I had with the keyword “Club” in it.
I have about 20 including christmasclub.com
I don’t recall ever getting an inquiry on any of them. Ever.
.Club sounds okay but only very top .club names make sense to register (which anyway blocked by .Club with ridiculous price tags), the rest is really a waste of money.By that I cannot imagine registrations will continue to grow like at the beginning of GA.
Also, If other newTLDs spent so much money on marketing as .Club the situation could look different on the list.
Lady updated number I saw was 37,806, so they are selling half of the previous day on a daily basis, until more gtlds come out and sort of push it out of the way, still good exposure on godaddy.
I believed new gtlds might work, but the more I look at the way they are priced, and specific lapses in the registration agreements, the main having to do with the amount they can increase the renewal of any such domain, being infinite really worries me to their viability, and management.
Somehow I feel same with .com who have a contract in regards to pricing structures, and strategies in regards to renewal rates. Still hovering around the price of a coffee, and pastry at $8 is actually reassuring. New G’s are heavily manipulated in TM, and are carrying 4 figure renewals. In .expert many key terms with 3-4 digit renewal rates that would previously been taken in prior weeks at lower renewal premiums sit unregistered after EAP drop to $1xx level.
End users just don’t seem to be buying in, maybe others can weigh in.
As for .club they are on pace to be just shy of 40K, they advertised everywhere they could afford the space. There reserves are not in the counts. I think Rick is right 100k was the number, and hobbyist end users could care less, the domainers that bought them will realize this after year 2 and 3 then drop if nothing develops within.
Richard
On .club as I wrote about last week they are planning some big events and marketing starting after launch, including a big event been held in New York on May 22nd.
This is the first non-portifillo new gTLD to be launched meaning these guys only applied for .club and that is all they have, its not like the companies that applied for dozens or more and the next week its on to the next one.
i wouldn’t put it in the same barrel as the rest for that reason.
They’re in the same barrel as the rest in this aspect tho, good keywords are either reserved or snapped up quickly. I see a lot of new gtlds talking about “in the future”. What’s going to be left in the future tho? Not much. The big marketing should come with the launch. This extension would be lucky to hit 10% of their 1st year projections of 1 million. It might hit 40k this week, with first week projections of 300-400 thousand.