In a letter sent to ICANN, the Chair, ICANN Business Constituency (BC) told ICANN what we at TheDomains.com said over a year ago, that allowing new gTLD’s of plural and singular of the same term is a bad idea.
“As we move towards the launch of the first new gTLDs this year, the Business Constituency is extremely concerned about ICANN’s intention to delegate both singular and plural versions of the same string.
“We believe that allowing singular and plural versions of the same TLD string will confuse users and frustrate efforts by registrants to build awareness of new domains in new TLDs. The existence of identical second-level domains and their corresponding email addresses on nearly identical TLDs could also create vulnerability to spoofing and phishing fraud. Moreover, conflicting decisions are generating predictably negative reaction and will undermine the credibility of ICANN and our multi-stakeholder model.
“Looking further ahead, launching both singular and plural versions of the same string would set a troubling precedent for future gTLD rounds, where applicants could file for plural versions of existing TLDs or new TLDs approved during the present expansion.
It’s inconceivable that ICANN would allow this in future Guidebooks, but that would require a reversal of today’s policy and expose the entirely avoidable mistake of allowing singulars and plurals in the current round.
“An ideal opportunity to reconsider the singular plural decisions of ICANN’s string similarity panels was provided in March through the Beijing GAC Communiqué:
The GAC believes that singular and plural versions of the string as a TLD could lead to potential consumer confusion. Therefore the GAC advises the ICANN Board to Reconsider its decision to allow singular and plural versions of the same strings.
However, ICANN’s Board disregarded GAC Advice and stuck by existing mechanisms and prior expert decisions.
The rationale given by the Board revealed concern that making changes in singular/plural would cause a ripple effect and re-open the decisions of all expert panels.
While this is a valid concern, we believe it is far outweighed by the Board’s obligation to ensure that TLD expansion validates the effectiveness of the ICANN model in serving the public interest of global Internet users.
In its arbitration decisions over the past several weeks, the International Center for Dispute Resolution (ICDR) has ruled in certain cases that singular and plural versions of the same string are indeed confusingly similar (.sport/.sports, .pet/.pets, .game/.games, .tour/.tours). But in other cases, ICDR ruled in the opposite way (.car/.cars, .hotel/.hotels).
“Such inconsistent findings on precisely identical legal issues run contrary to the notions of fairness, transparency, and non-discrimination underlying the policy recommendations of the GNSO on the introduction of new gTLDs. They also cast doubt on the appropriate implementation of Applicant Guidebook Section 3.5.1, which states that “[s]tring confusion exists where a string so nearly resembles another that it is likely to deceive or cause confusion.”
“ICANN’s Vice President of gTLD Operations acknowledged inconsistencies and process problems in her 17-September video interview. When discussing string confusion evaluations, Ms. Willett said:
There isn’t an appeal process, but Staff is working diligently with dispute resolution service providers to ensure that all procedures have been followed and to look at the expert determinations ” we’re looking at these consistency issues
And as Ms. Willett explained it to GNSO Council on 10-October:
Staff are considering multiple options to ensure consistent and understandable results
Given this problematic lack of consistency in ICDR decisions, we have two requests:
First, we request that ICANN publish any evidence considered by expert panels, arbitration providers, and ICANN staff in its evaluation of these decisions.
Second, we ask that ICANN publish more specific objective criteria used to judge string similarity, and then allow for an appeal system where applicants can challenge prior ICDR decisions on singular-plural TLDs based on this specific criteria.
Time is of the essence as the first registries are slated to launch later this year, so we ask that immediate steps are taken to address this important issue.
Sincerely,
Elisa Cooper
Chair, ICANN Business Constituency
Jeff Schneider says
Hello MHB
We have to agree with you, this will only homogenize and alienate .whatever Users.
In fact .whatevers as a whole will homogenize the message they are trying to convey of Brand Identity.
You want International Brand Identity ? Use the stratigically Superior .COM Brand.
Your Virtual Business Foundations .COM BRAND is an Eternal Symbol that weathers all storms of dissinformation, and remains a perpetual advertising machine, that benefits from high emotional recall responses from consumers.
Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)
Tom Gilles says
And if you want a hip and cool way to market your New York City business specifically to New York City visitors and residents – Try a Hot New .NYC Domain Name.
Your search rankings will thank you 🙂
cmac says
your comment is based on pure speculation, tom.
Tom Gilles says
Haven’t you heard? Google likes targeted relevant tlds to deliver to targeted searchers.
Marketers like them too – their visitors are pre-qualified and convert better.
http://domainnamewire.com/2013/10/15/four-xxx-domain-names-sell-for-600000/
cmac says
too bad that is bs pr spin by ICM. those guys have been ICM butt kissers when they first bought domains under the ‘founders program’.
Grim says
I’m looking forward to the day they finally add much needed .COMS, .ORGS, .NETS, .COS, .MOBIS,(!) etc, to the already existing singular versions. (yes, sarc)