According to a press release we just received from ICM Registry the operator of the .XXX registry, Really Useful Limited, which is one of the world’s leading adult producers, has invested over $600,000 in new .XXX domains buying Teen.XXX for $400,000 and acquired Mature.xxx, Bdsm.xxx and PublicSex.xxx for an additional $200,000

With these purchases JT has invested over $800,000 in .XXX Premium names.

JT is The owner and chairman Really Useful Limited and is one of the original founding members of YouPorn.com and was recently voted “CEO of the Year” by Xbiz.

JT started his acquisition of .XXX domains in 2011 with the highly successful Casting.xxx and Orgasms.xxx and has added to his portfolio on several occasions since, buying Czech.xxx, Massage.xxx, Mom.xxx, and the recently launched StrapOn.xxx.

JT said, “I didn’t hesitate in buying more premium domains.

“The existing .XXX sites I have are performing much better on a like-for-like basis than my .com sites.

“Google ranks them higher because they clearly identify the content as adult. This means that traffic to my .XXX sites has been pre-qualified by search engines and conversions from visitor to member are considerably higher.”

“The fact that each domain will qualify for ICM’s Grandfathering rights is also important to me. I think that .PORN in particular will be an enormous bonus to search results. Based on my experience and logic, surfers will search for ‘mature porn’ or ‘teen porn’ for example, and my sites will rank high in those results. Once I knew ICM had qualified to run .PORN I was straight on the phone with my wish list of domains.”

ICM Registry has applied and is the only applicant for .porn and .adult and is one of two applicants for .Sex.

ICM has stated that holders of .XXX domain names will have grandfathering rights to acquire the matching .porn and .adult domain name and if they win the .Sex new gTLD string the matching domain in .Sex as well

“It is very important to me to own as many of the top 20 adult search term keywords,” JT stated, “In my opinion, .XXX has proven that it is the future destination for adult content on the Internet, and I will continue investing in more .XXX domains for my new projects.”

“When asked about the performance of his existing .XXX sites, JT commented, “Really Useful has operated both a .com and .XXX version of what is, in effect, the same website for the last two years, FakeAgent.com and Casting.xxx. This gives me a direct comparison of the performance of a .XXX domain over a .com; it was because of this data that I have made a considerable investment in additional .XXX domains.

“Specifically, FakeAgent.com has a ‘bounce rate’ of 34% (where the user exits my site at the first page once they realize it is an adult website) compared to Casting.xxx that has a ‘bounce rate’ of only 16%.

“This means that the users visiting Casting.xxx already know it is an adult website because of the .XXX domain extension.” JT added, “The ratio from visitor to member conversion on Casting.xxx is around 1:320 whereas the ratio on FakeAgent.com is 1:523. Casting.xxx is significantly out performing FakeAgent.com and the only difference between them is the domain name.”

“Really Useful Limited is based in the Turks and Caicos Islands and was founded in 2011 by JT, one of the original founding members of YouPorn.com. YouPorn.com was the world’s 26th most visited website at its peak. Really Useful’s first two .XXX websites were Casting.xxx and Orgasms.xxx, which launched in September 2011.

“Really Useful has grown from a team of 4 people in 2011 to over 80 people today.”

“Really Useful Limited has a very unique business model. ”

“They do not buy any advertising nor do they buy any traffic from third parties.”

“In fact, they give away samples of their content for free to the many adult tube sites.”

“Really Useful generates between 8m-10m views a day on these free videos from tube sites and this translates to around 400k unique visitors a day to the underlying sites from this exposure.

“JT spoke of this business model, “There are in excess of 80m+ visitors a day to the largest tube sites on the Internet. We upload around 17 new sample videos a day to the tubes from my brands. These videos range from 10 minutes to 17 minutes average duration. The videos have been specifically edited from my full scenes, which only my paying members can view; my full scenes range from 18 minutes to 40 minutes. We get considerable traffic from this free exposure and we are selling many hundreds of new memberships every day to free tube users; a fact that most of the adult industry will tell you is impossible.”