A story in Mashable today tells the tale that Apple was considering many other domain names for the iPhone, including calling it the Mobi.

The article former Apple head of advertising Ken Segall,  Apple considered the names TriPod, Mobi and TelePod — among others.”

” Mobi is a simple play on the word “mobile”.” said Mr. Segall

How valuable would .Mobi domains have been if the iPhone was called the Mobi instead, I think it would have made some earlier investors in .Mobi domains looks like geniuses.