Techcrunch.com today highlighted a company Rearden Commerce, a company I never heard of before, which just raised $133 Million in new financing from a few companies that you might have heard of:
American Express and JPMorgan Chase, and Citi.
In the TechCrunch goes on to say that Rearden just acquired “HomeRun.com, creator of the HomeRun social buying service and its OfferEngine platform, which powers group commerce programs for third-party consumer websites.”
Just a little while back the domain name HomeRun.com sold for $131,000 at a Moniker auction.
The article quotes Patrick Grady, founder and CEO of Rearden Commerce:
“Adding the expertise in social commerce and game mechanics from the HomeRun.com team, along with their pioneering work in self-service merchant tools, aims to instantly enhance the value of the Deem platform and ecosystem.
Ultimately, we are seeking to fundamentally transform commerce by perfecting the interaction between buyers and sellers by correlating an individual’s preferences, location and circumstances with all the options available from merchants – and presenting just those that are relevant to that buyer.”
Looks like the buyers of Homerun.com hit one out of the park when they acquired this domain,
Another deal showing that a brandable domain name probably is the cheapest investment a company with aspirations can make
Brandable domains are indeed the least expensive way to go and oftentimes, the brandable domain is more memorable and relevant than the “keyword” domain.
We’d rather own BeachMarket dot com than Beach dot com for our needs. The price difference in the two domains was incredible.
BeachMarket……I totally agree
that why “BullS” is marketable and brandable.
Hello, my name is Daryl, Creative CEO of “BullS”
they will never never forget that name.
@Beach Market,
Your needs? Um, why is is listed for sale then.
Sweet domain 🙂
Wow, 131k seems pretty expensive for the domain name HomeRun.com by itself.
The blog posts here always have a slant making it sound like the company was bought mostly for just the domain name. It’s a bit tiring because there is a business that was built under the hood, not just a great domain.
@3D
It’s for sale until we complete the business plan and raise additional capital. Every asset has a sales price.
@Beach Market,
I’ve think I’ve seen you around these parts before. 🙂
The co .co domains and .vc (vacation club), right. You’re hilarious, good to see you posting again.
And best of luck with your capital raising efforts.
Ari
Well yes I’m a bit slanted
No actually I’m quite a bit slanted
Was this great business built out on realestatemymomtoldmetobuy.biz?
So would have this great business have been able to be built out on less than a picture perfect domain like realestate.com?
I guess but that’s not what sold today
Nor is it what sold when insurance.com sold for $50M
It wasn’t based off of insurancemymomtoldmetobuy.biz
or your saying it could be built on such a domain?
If so where are those sales?
I keep seeing great domains paired with great ideas = huge paydays
Time after time
Cyndi Lauper
“Time after time Cyndi Lauper”
Great song that.
MHB:
That it’s a great domain name, and that it undoubtedly helps build a great business is not in dispute.
I am suggesting that the lines are extremely blurred here when one talks about just a domain by itself, vs a mature business with a great domain. Purely from a journalistic point of view, it would help to have some “disclosure” or at least more background info about the company as was in this case. I find too often when I read headlines here, I have to go and do a search elsewhere just to find out what the company really does and where most of revenue comes from. Without that, your blog posts with all due respect, may it sound like it’s all just the domain’s doing and the business aspect of it is secondary, almost second hand info that’s optional.
Of course it’s your blog, I am trying to be constructive in pointing out it would be great just to get an extra few lines about the actual business in cases like this.
Thanks