In the press release by Godaddy today, the company announced what we told you last week they would be announcing today, that they will be sharing a 30 second SuperBowl Commerical to “spotlight to tell the world about a new domain name extension — .CO”.
“”We think this new commercial will do for the dotCO domain what our first Super Bowl commercial did for Go Daddy,’ said Go Daddy CEO and Founder Bob Parsons”
Wow that’s strong.
“Our team was brainstorming ways to generate Go Daddy-like Super Bowl results to tell the world about the dotCO domain. Instead of trying to reinvent the magic, we came up with the simple idea to team up with Go Daddy … and here we are!”
“Over the last six years Go Daddy’s ads helped take the domain name registrar from a 16 percent market share of new domain names in 2005 to its world-leading 50 percent market share today.
“Like the rest of the world, we’ve watched Go Daddy translate its Super Bowl commercials into tremendous results, in terms of new customers, sales records and lots and lots of buzz,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S. “Our team was brainstorming ways to generate Go Daddy-like Super Bowl results to tell the world about the dotCO domain. Instead of trying to reinvent the magic, we came up with the simple idea to team up with Go Daddy … and here we are!”
“Our dotCO commercial will be as GoDaddy-esque as any ad we’ve ever done,” Parsons promised. “And I promise you this, it’s going to be a commercial with a Super Bowl-sized twist … and that’s all I can say about it right now.”
This year’s Super Bowl is on the FOX television network, which is where Go Daddy’s Super Bowl legend began. The broadcast commercial slots sold out months ahead of last year, a sign some say points to economic recovery. The Super Bowl will be the television commercial debut for the .CO domain, just as it was for Go Daddy. An estimated 100 million viewers are expected to watch the big game.
To see Go Daddy’s Super Bowl commercials and photos, visit http://www.GoDaddy.com/SuperBowl.”””
This should really lift the .Co extensions value as ten of million of people are about to learn about something they had no idea existed.
Even if .CO gets 1/4 of the benefit from the Commercial that Godaddy has its going to be a game changer for the already successful extension
The time to qualify has now been extended to February 9th which is after the Super Bowl.
SandCastle.Co says
Good luck, Godaddy – I think you’ll need it if you’re trying to push .co to the masses. It isn’t 2005 anymore.
Joe says
Good news for .CO!
TheBigLieSociety says
Interesting GoDaddy does not use the GoDaddy .CO domain to promote this.
GoDaddy sticks with .COM ?
Go.Daddy.CO
Concerned.Co says
Spending millions to promote a hack extension? Strange.
TheBigLieSociety says
“Spending millions to promote a hack extension?”
====
That is pocket change in the world of Domains and Domainers.
Their one-day Holiday Parties are now ?? $5,000,000 ??
Hawaii Beach House ~ $3,000,000
Upcoming
CES Vegas – January – Easily a $20,000,000 adventure
DAVOS Switzerland -WEF – January – another $5,000,000
ICANN March – San Francisco – $100,000,000 ?
Em says
Congratulations to the .co organization. They are doing a very professional job of things. Top class.
MHB says
Concerned
Your view of the extension as simply a hack is an error.
Its a country code for Colombia where 45 million people live for one.
Moreover after the commercial hits and people start buying into the .Co stands for Company etc marketing end users will actually register these and start using them to operate websites for there company, business or personal site.
Once there is usage of the extension by end users it is out of the domainer realm and is an extension that stands on its own
TheBigLieSociety says
“Congratulations to the .co organization. They are doing a very professional job of things. Top class.”
===
Yep !!
It is amazing what people can do WITHOUT the “ICANN Process”
Concerned.Co says
@MHB,
Sure, .Co stands for Columbia – I get that, it makes sense.
In my book, .com stands for company, not .co – I imagine many people feel this same way. I don’t see the masses latching onto .co as standing for “company” – it’d take way more marketing dollars than Godaddy’s possesses to make that happen.
This dog ain’t gonna’ hunt…
TheBigLieSociety says
“Its a country code for Colombia where 45 million people live for one.”
===
“For one, it’s a country code for Colombia where 45 million people live.”
…
it is also being used to build out the State of .COlorado as part of the .USA Economic Recovery
…
.COmpanies are also using it who were blocked by parked .COM domains
Zoop says
Im excited to see what godaddy will do with the commercial. This should increase public awareness and let them know there is a new extension – it all depends on marketing – hopefully its done right and will result in a postive outcome.
The superbowl is watched by millions and those who dont watch the game still youtube the commercials – and godaddy is one that millions of people look forward to.
TheBigLieSociety says
“I don’t see the masses latching onto .co as standing for “company” – it’d take way more marketing dollars than Godaddy’s possesses to make that happen.”
===
GoDaddy is a minor player in the {{leadership}} of the Domain Industry
Assuming the U.S. Government winds ICANN down or gets them out of the way, .CO then has a better chance.
.INC could be mapped to .CO or actually the other way around
Gnanes says
It’s good news for those who bought up so many .co domains.
Concerned.Co says
@The Big Lie Society,
Now, .inc would make ALOT more sense than .co for companies. I’d buy bucket-loads of .inc’s if that extension ever became available.
MHB says
Big Lie
Godaddy controls 50% of the retail domain channel so there is no bigger player.
The eventually .inc looks like it will not occur until at least 2012
ValueDrops.com says
if .co wants to compete, they have to lower the price, make it lower than .com, otherwise, eventually no one would buy .co
Earthquake.WS says
@MHB,
From what you’ve heard or know, is there any chance of .WS ever moving from a country code to a TLD?
TheBigLieSociety says
“Godaddy controls 50% of the retail domain channel”
===
OK, Best.Buy, Target and Sears may control 50% of the .SONY retail distribution?
They are not SONY or the Consumer Electronics Industry
GoDaddy is a minor player in the {{leadership}} of the Domain Industry
Note {{leadership}}
MHB says
So?
Handicapper.TV says
I’ve heard that .Co’s are worth maybe 3% of .Com and around 10% of .TV, while charging $29.99 for new registrations.
I’ll pass.
TheBigLieSociety says
What DNS software does GoDaddy develop and support ?
What percent of the Root Servers does GoDaddy operate ?
What percent of the Reputation DNS traffic does GoDaddy carry on THEIR fibers?
What percent of the CPE (Set.Top.Box) DNS marketshare does GoDaddy have ?
What part of the DNS Cloud does GoDaddy operate ?
What part of the M$ PNRP infrastructure does GoDaddy support ?
TheBigLieSociety says
Note, a Registrar with 50% of the “Retail Market” helps prove that the over-regulated ICANN Registrar Labor.Union.Model does not work.
One would expect a wide-spread fair distribution of Commodity Domains (like .COM) across many Registrars. That is not the case.
That was the case before ICANN, when anyone could be a Registrar and deal directly with the Registry.
Tommy says
If .co values and demand rise then .com prices will fall.
SL says
I would trade all the .co’s in the world just to be able to understand one of bigliesociety’s posts.
Philip says
.com sorry typo errror .co.uk sorry did it again .com dam it the brand keeps winning out, must be the fault of all those to brands !! even the Columbian ones.
TheBigLieSociety says
It is a shame Domainers have such a minimal (or deluded) understanding of The.Domain.Name.Industry
Amazon announced their Route53 DNS platform last week.
OpenDNS has a DNS platform
Google has a DNS platform
.XXX is out there
.INC is out there
There is life beyond ICANN
Em says
@SL
Chuckles. 🙂
Slate says
@Handicapper.TV
Did you just insinuate that .TV names are worth 30% of a .COM?
I am just making sure that I understand you correctly.
Cheers
MHB says
Big Lie
The registrar market is a free market where anyone can complete.
Godaddy having 50% of the market is nothing more than the effect of free competition where one company has a combination of better marketing, service and/or support
They are the Google of the domain registrar world
$$$ there is NOTHING better than THIS says
that means this TLD is VERY profitable for GoDaddy at $30 per domain… but I think the .CO business is already close to the saturation
Handicapper.TV says
@Slate,
If a particular .TV could reasonably be turned into a media rich site, then yes, and possibly more, depending on the domain. For example, I’d value News.TV to be worth more than News.Com…more ad potential for News.TV once “last mile” bandwidth issues get resolved and mobile web-connectivity becomes more widespread.
SL says
@biglie: Hold on, I’m not very sharp but I think I may have understood something there…
Are you saying that all of these companies are vying to join as a root server (http://root-servers.org/)? Then add some proprietary extensions that will cause the dilution of the standard DNS framework? Then they can…umm, profit?
Slate says
@Handicapper.TV
I am sorry… but that can be said about ANY extension or domain name for that matter.
Look at Google. I do not think that is an actual word in any language. So have a particular domain become a media rich site could happen in any extension with any domain name.
As far as saying that News.TV would be worth more then News.COM…. I would have to disagree. Only because most people get their news from the internet or the radio now a days. Newspapers and News channels are actually going down in statistics and they are being replaced by commentaries and analysts. No one really watches new anchors any more. Everyone is a commentator or an analyst.
Personally, I do not think that .TV is worth 30% of .COM.
It has had some major successes because it is a very widely used abbreviation that is well known. Everyone knows that TV is short for Television. Television is linked with video so they make a natural pair.
But as far as being worth 30% of .COM….. I just dont agree with you there.
That is just my opinion.
Cheers
TheBigLieSociety says
“The registrar market is a free market where anyone can complete.”
===
Before ICANN, ANYONE could be a Registrar (equivalent)
Anyone can now compete as a Registrar who wants to drop $50,000,000 like Bob Parsons did to start GoDaddy
Not many people have $50,000,000 to start a Registrar
…or if they do, they may not want to be a Registrar – They may also not want to be many other things
Before ICANN, ANYONE could be a Registrar (equivalent)
THAT was the Free Market
ICANN is not a Free Market
ICANN is an Over.Regulated Market largely created by a couple dozen very strange people – People who rival religious zealots (like Jim Jones) in Strange.Ness
landon white says
Still sitting pretty …
WAITING for “THE SIGN” about .CO
and its second spiritual coming!
Pitchman Motorcycle Bob will always
give you what you want “to Dream about”…
Abstract Truth: .Co is Cybersquatting and infringing against .Com
(Example: If you took Exxon with the letter N removed and used EXPO as
your Copyright Mark and promoted the exact same product/services
and then admitted that you was masquerading as EXXON without the N
like .Co does against .Com)
So, then is .Co a Cybersquatting and masquerading extension?
( could this confusion lead to a abstract yes and if one were to show
damages could they show liable )
Yes, abstract, MAYBE? ….
Sad, but to the devoted this is not the sign
from the our Messiah (the Public)
landon white says
Correction: Typo …
and used EXO as your Copyright Mark …
Gazzip says
If its only a 30 second SuperBowl Commerical they better write .co really big on the girls nips or nobody will even notice it 😉
landon white says
Correction: from above
should be er, Exxo or Exo um, instead
see what i mean … confusion?????
—————————————
@Gazzip
What do you mean, i saw it painted on there nips 🙂
Christopher says
Tommy “If .co values and demand rise then .com prices will fall.”
– I think this is exactly what the detractors are afraid of.
You could sell a .co for a million dollars and the naysayers would still say it was a fluke and it didn’t mean anything. The market decides what they are worth. The only liability .co has right now is the lack of exposure, This commercial will change that…globally. The extension makes sense. I don’t know what kind of strange mental gymnastics you need to do to see it as a typo or a hack or just another worthless tld. My brain just can’t do it and I’m thankful for that. This is a great opportunity for people that can see value in something from the perspective of a customer not from the perspective of a failed, jaded domainer.
MASTER of Your Universe says
Those who throw money away on .Co in hopes of flipping said domain(s) to a bigger fool will end up losing money. I see nothing wrong with registering a .co as an end-user if nothing better is available, but to approach “.Co” from a domainer’s perspective is pure folly.
Christopher says
MASTER, the only “folly” here is your flawed logic. If something is worthwhile for an end user to use then it holds true that it would be valuable for a domainer to hold in order to sell to the end user. There are a lot of people on Sedo and GoDaddy auctions flipping great .co domains for tiny profits. It’s a great time to get some bargains. After the SuperBowl I suspect those bargains will be gone.
MASTER of Your Universe says
@Christopher,
Good luck – I expect you’ll need it.
– MOYU
SL says
A few months ago I picked up a three letter .co as a throw-away for some stat tracking. Whenever I’m around someone with a browser open, I’ve asked them to type the domain explicitly saying ‘.co’ at the end. So far every one of the dozen or so have typed the .com.
Try it sometime, it’s reflexive which makes it almost impossible to type a .co domain. Including for email addresses (which of course will be misdirected).
The problem goes way beyond simply recognizing that .co exists.
ltd says
godaddy is a hosting provider. and like any hosting provider they have come to see the value of dns. noobs don’t want a website unless they can get the name they want. and it’s amazing what they’ll pay for the right name (no matter how silly it is). they also get annoyed when they realise the dns is a first come, first served system.
most consumers probably can’t differentiate between dns and hosting.
anyone can offer these services. just buy some cheap hardware. if selling access to computer resources (e.g. computers running httpd or named) was a regulated industry, then wouldn’t the alternate roots be forced offline?
the monopolistic situation with services such as dns and hosting will only change if a much larger percentage of users become more self-educated about how computers and the web work. then they would know what they need and what they don’t.
otherwise, a portion of the small percentage who understand computers and the web will “service” the large percentage who don’t, for a price. and that’s all godaddy, amazon, etc. are doing.
Slate says
“”Whenever I’m around someone with a browser open, I’ve asked them to type the domain explicitly saying ‘.co’ at the end. So far every one of the dozen or so have typed the .com.””
So what about all those countries that use .CO.??? for their extension?
I mean there is a huge list of them. Nearly every country has a .CO.something extension.
Some people think that the .CO.whatever extension is more valuable then the .CCtld extension.
I am just asking, because there are way too many countries out there that do not use .COM as their main domain extension. To them … maybe, just maybe, .COM is the typo of .CO.
I am just throwing that out there as food for thought. I live in the USA where .COM is king but I just wanted to give point to the notion that not everyone will always make .CO a typo of .COM
Cheers
Robert Cline says
@ Christopher
You are right on the money!!!
Kudos.
I could not agree with you any more.
Robert Cline says
.CO Internet Domain: Doing it Right
By Alastair Goldfisher
It’s rare—rare like the blue benitoite minerals found only in my home state of California—that I say an organization that manages a process is doing something right.
But such is the case with .CO Internet S.A.S. (www.COInternet.co), the official registrar for the .co domain that rolled out July 20 as a replacement URL for .com.
At first, I was skeptical about the need of a new domain. Sounded confusing, and I assumed too many people would ask what happened to the “m” at the end. Just because mobile smartphone usage is on the upswing and URL shortening services are ubiquitous, I wasn’t convinced that a new and shorter domain was needed
Even after I’ve talked to several startup entrepreneurs, I was unmoved. I figured they were just whining about not getting the .com name they wanted to register. In the last few months, I have also talked to investors, including angel investor Naval Ravikant, an early backer of Twitter, who urges young startup execs to launch their companies with the .co domain. Naval’s point is a bit more compelling.
“All of the good .coms are gone,” Naval told me. “Even the short misspellings are running out. It’s not unusual to see a raw startup with $250,000 or $500,000 in funding having to shell out $25,000 to $100,000 for a serviceable .com domain name.”
I became convinced about the .co domain when I started chatting with Lori Anne Wardi, director of Miami-based .CO Internet. She took the time over the last few months to explain to me—even during odd hours of the night over IM—the process of how .co registration is working.
To keep squatters from gobbling up prized domains, .CO Internet is doing its best to legitimize registrants of well-known trademarks and company names (t.co by Twitter, for example). The organization has recently sold certain domains (such as vehicles.co, shipping.co and signs.co, among others) through auction. Of course, that’s bad news for some who want to be the next Gary Kremen, the entrepreneur who started the dating site Match.com and bought the rights to several .com domains in the early days of the Internet, including sex.com, which he later sold for a reported $12 million.
On Monday night, .CO Internet announced at the Web 2.0 Summit in San Francisco that the highly coveted single-letter domain name, i.co will soon be put on the auction block. All told, the organization says it has registered about 600,000 .co domains in nearly four months, all in an orderly process. So far, I’ve not heard any complaints from entrepreneurs, but applause for the ease and affordability that the .co domain has provided them as they launch their new companies.
As I reported Monday night on peHUB.com, what .CO Internet has done is strike a balance between preserving value for existing players and enabling new ones, such as a multitude of eager young startups, to take advantage of the new domain.
The organization is a rare gem.
3D Printing is GOING TO BE HUGE! says
P.T. Barnum was right.
dmpartners says
I’m not buying anything .co Why are they charging 29 bucks for each .co?
Ripoff If you ask me. Go Daddy spending money to pump .co
That company sucks. Don’t waste your money
really amazing Afternic domains auctions says
the #1 question is: how many .CO domains GoDaddy must sell to cover the 30 second SuperBowl Commerical’s price?
really amazing AfternicDLS domains auctions says
“Why are they charging 29 bucks for each .co?”
anyone sells .CO at lower prices?
Robert Cline says
I suspect 29 bucks will come down to 10 bucks within couple years.
It is only logical as they begin to rival .com the price will naturally have to come down so more people will register.
LS Morgan says
THIS TIME, IT’S DIFFERENT!
TheBigLieSociety says
“Why are they charging 29 bucks for each .co?”
===
In widely circulated comments in early 2010 the .CO Registry insiders openly admitted the pricing was set artificially high to discourage volume in favor of quality.
One of the problems with the entire Domain Name System is the fear that a Registry can open at a price and once people are enticed to build their brand, the price could go from $29 per year to $2900 per year with no recourse.
That is partly why people like the .COM price-caps set by the U.S. Department of .COMmerce (via ICANN). That is partly what keeps ICANN in the game.
Since the True.Cost of manufacturing a sub.domain is Pennies.per.Year any amount over $1 is a License.to.Print.Money which is of course why people
chase the ICANN new TLD band.wagon around the world.
People who have a legacy License.to.Print.Money show up at the ICANN
meetings and seem to like to distract attention AWAY from their Gold.Mine.
It really is jaw-dropping to see people claim they do it all for the good of the
Internet. They have become like mini Royal Families burdened with windfall.
[[ Many people would like to have the burden of spending cash in obscure ways ]]
There are solutions to the Registar-Registry FEE-based Domain Name Model
that people seem to think must be structured the ICANN way. FREE domains
are the easiest way to go. It is sort of ironic Domainers don’t seem to have
much interest in FREE domains.
SL says
DNS must be centralized via root servers under control of a governing body. There is no other way.
TheBigLieSociety says
“DNS must be centralized via root servers under control of a governing body. There is no other way.”
==
That is easily debunked, especially with Microsoft’s PNRP
Peer-Name-Resolution-Protocol
The need to have DNSSEC is also debunked and now shown to be a major PITA
DNSSEC was a Political Development to try to destroy NAT usage.
The social cost of DNSSEC has been huge.
See also…
://domainchain.org/wiki/doku.php?id=start
Note: DNS is not required to operate the Internet – there are other ways to
map names to IP addresses
ltd says
SL: Your statement sounds like FUD. DNS is optional. Given its IP address, any user can reach a website without using DNS. Morever, given its IP address, any user of any of the popular operating systems can reach a website by typing a name of her choosing (we might call it an “alias”). Again, no DNS is needed. If a user has a list of every IP address that hosts a website and the domain names of the websites hosted on each such address, the user does not need DNS. Does every user need a list of every website in existence? No. Most users only access a small number of the total websites in existence. There is very strong FUD that seeks to avoid questioning DNS. This is in part because DNS continues to work. It’s also because of the efforts of those who have commercial interests in its continued use. In any event, if DNS were to fail to be useful as users expect it to be, there are simpler alternatives available. These are facts, not FUD.
ltd says
DNSSEC is some incredible FUD. It only highlights the level naivety about DNS. There are people arguing for it who do not have the foggiest idea of why it is allegedly needed or how it works. Maybe that’s good news if one is selling one’s time as a conference speaker, consultant or if one is selling DNS hardware. But how can it be good to have so many clueless people? This is such a basic thing. It is as if we are saying people cannot be trusted to use the telephone directory by themselves any more. This is a simple matter of a name and number. Nothing more. Instead we are saying they must use directory assistance for every call, even for a number they call every day. And then we have the problem of whether we can trust directory assistance. Because with DNS “directory assistance” is handled by many different parties, like your ISP, or OpenDNS, for example.
It is really incredible how silly it gets. Give people the name and the number and let them worry about storing it. Why is that such a difficult concept? It’s not. But the FUD is strong.
The DNSSEC push shows that all it takes is some incident (like the one that made everyone start chanting DNSSEC) to get administrators and users to change their standard operating procedures. DNSSEC was on the backburner for many, many years. There’s a reason for that. It will not protect clueless people. But getting a clue about DNS will protect you. Chanting “We need DNSSEC” is not getting a clue. DNSSEC was pulled off the backburner because the DNS people need to re-instill confidence in their customers.
The flaw is in DNS itself. Using directory assistance (DNS) for every call (website) is not as safe as keeping a copy of the names and numbers yourself. DNSSEC will not change that.
TheBigLieSociety says
“But how can it be good to have so many clueless people? ”
===
Nuclear Physicists capable of crafting weapons ask this same thing.
[Insert Country] has Nukes!!!!
M. Menius says
There’s not much inherently special or intuitive about .co. I don’t think the superbowl commercial will change much unless .co were followed by a longer term stepped-up promotional campaign. Something like .music has a much better chance of being embraced by society.
GoDaddy must be receiving an enormous % of each domain registration fee.
TheBigLieSociety says
“receiving an enormous % of each [.CO] domain registration fee.”
===
Note there are only a small number of .CO Registrars
Some ICANN Registrars are really .CO Resellers funneled via a .CO Registrar
They all call themselves “Registrars”
Before ICANN, anyone could be a Registrar (equivalent)
Robert Cline says
One thing that is for sure is that Godaddy has never done anything quite like this before.
So for them to promote .CO says volumes about the huge value in the .CO domains.
I am selling another 3 letter domain right now. Selling if for $600
YeeHaw!
Welcome the new .CO King!
Out goes the old,
In comes the fresh new!
TheBigLieSociety says
://domainincite.com/go-daddy-plans-premium-dns-service/
“Go Daddy plans Premium DNS service”
Robert Cline says
Here is the actual video of the Go Daddy .CO in Super Bowl 2011 Ad
http://www.cointernet.co/blog/co-does-super-bowl
SL says
PNRP is covered by a MS patent. No one trusts MS so it’s dead in the water.
DNSSEC is being rolled out by major ISPs as we speak. Done deal.
Yes, I realize Grandma Mabel could whip out vim and craft her own /etc/hosts file, or simply type IP addresses from memory. My comment may have been inflammatory but the fact remains…the current basic *topology* works and won’t be replaced for a very long time.
TheBigLieSociety says
“DNSSEC is being rolled out by major ISPs as we speak. Done deal.”
====
DNSSEC is also funding ICANN Director Steve Crocker via the U.S. Department of Homeland Security
://www.ietf.org/mail-archive/web/dnsext/current/msg10154.html
“i’m giving you a choice. if you think dnssec will be deployed, one option.
if you think it won’t be deployed, another option.”
MHB says
Robert
This link you posted in the video they played at the .Co party in Colombia that I referred to.
It is not the actually commercial that will air
ltd says
SL: That’s more like it. There are alternatives. Maybe even ones without the security risks of DNS. But it really doesn’t matter. It is indeed a done deal.
But that does not mean the other alternatives “do not exist”. DNS is optional, DNSSEC is too, but there is some very strong marketing being done that seeks to avoid even _thinking_ about alternatives.
It involves FUD. And it involves personalities as much as technology. Some very capable developers are marinalised for no good reason other than their personalities, or their objectiveness in poiting out problems with DNS. The FUD spreaders want people to believe “there is no other way”. And that is total BS. And so many people believe it.
The truth does start to slip out whether they like it or not. Some people actually try the alternatives instead of just looking to see “what everyone else is using”. And some discover the aternatives are as good if not better. The FUD spreaders have had to retreat a bit and now do acknowledge that there are others who can provide equally or better approaches toward solutions. Apparently OpenDNS doesn’t use DNSSEC. They use code from djb that the FUD spreaders had nothing to do with. Does that mean OpenDNS is any less secure? No.
Using DNSSEC is fine. But it’s DNS itself that is prone to security flaws, not simply “unsigned” DNS. Accepting all the FUD as fact without any background knowledge is directly opposed to the very goal that DNSSEC is aimed at: trust. If users just blindly trust whoever has the most effective marketing (FUD) campaign, how are they any more secure?
The FUD spreaders will never promote more secure alternatives to DNS. Nor will they seek to promote education that might result in users questioning basic ideas, such as the reason for DNS. They will only promote using their system and their software. They’ll help you understand how to use their software, but they won’t help you understand the alternatives. They want people using DNS, not evaluating it.
The more we use DNS, the more this “trust” issue is going to keep coming up. And there really is no “solution”. It comes down to people, not crytography. DNSSEC improves things somewhat, but is not a cure-all.
And the kicker, as another commenter keeps pointing out, is that all of this technology has always been free. The regulatory system, and hence the industries it spawned, was created by small groups without any “authority”. Not passing judgment on this, but it is accurate. The system operates on cooperation of administrators and users. They are under no “obligation” to use ICANN’s root, or Verisign’s .com servers, or to even use DNS. It would be questionable to suggest that anything about administrator or user behaviour will change, but it’s unquestionable that it _could_.
LS Morgan says
So for them to promote .CO says volumes about the huge value in the .CO domains.
——————-
What is it about godaddy promoting .co domains that says anything about their “value” to anyone other than Godaddy?
really amazing AfternicDLS domains auctions says
how much costs a 30 second SuperBowl Commerical ?
domo sapiens says
I heard the video will start with a Beautiful Field of Tulips… in the background a group of “Oompa Loompas” will be signing a rap song called “Pump and Dump”…
As a reference mercadotecnia.co (marketing in spanish) just Sold for a grandiose 300 USD.
Where are those great englishwords.co websites?
(please don’t post one or two)
Shoooovels…Picks..come and get your “Shovels and Picks” before this Cash Cow dries out…
really amazing AfternicDLS domains auctions says
there are some interesting .co domains for italian words but all already registered, like…
miti.co – mythical
ami.co – friend
comi.co – comedian
adriati.co – a sea near Italy
diabeti.co – diabetic
etc.
but stiti.co (constipated) is still available… 🙂
cm says
Anyone have a list of functioning .co that can be used as a shortcut type-in to the .com?
example:
Sedo.co
Godaddy.co
O.co
would be nice to see TheDomains.Co bring me to here.
Zoop says
@CM
Godaddy uses X.CO
dont know about the rest of them…
domo sapiens says
No quasi-marketing guru with a little bit of brains will advice any serious company to deviate from their brand.com
Robert Cline says
.com is dead
It is no longer hip.
.CO is the new
.CO is hip
follow the tread.
simple as that.
domo sapiens says
Show me some great englishwords.co websites….
Industrial quantities as .com
Thanks
Stampede will start anytime soon , in fact already started in spanish (backstage)
cm says
Anyone have any success in Google with .co?
Bing and Yahoo seem to like .co
really amazing AfternicDLS domains auctions says
“.com is dead”
don’t exceed in drinking Vodka 🙂
cm says
TheDomains.Inc
TheDomains.Co
TheDomains.Com
TheDomains.LLC
Based solely on looks, which do you prefer?
I think my order would be as I have listed them above
The Big Cheese says
@cm,
.Com is for general commerce or commercial activity
.inc will be for corp’s
.llc will be for llc’s
.co is for columbia, but is being marketed as something entirely different.
If you’ve got something to sell to Columbians, I think .co is great…for anything other than selling to Columbia, not so much.
P.T. Barnum was right.
cm says
right…right….
but solely on looks…
how would you order them? Any other endings that would look good?
The Big Cheese says
Ignoring the dominance of .com within our collective consciousness, I think .inc “looks” best.
LS Morgan says
Show me some great englishwords.co websites….
Industrial quantities as .com
Thanks
——————-
Dude, why even bother. Just let time and the magic of renewal-fees do their work. You cannot argue against infinitely optimistic ‘dreamers’ who think the future magically makes all possibilities come true. Let them dream and dream and dream and eventually, when they’re sick and tired of subsiding their big dreams with a mess of very ‘practical’ annual fees that aren’t returning anything back to them, they’ll move on to the next ‘game changer’ and invest their hopes there… and have this same argument all over again.
Em says
@Amazing.
I think it’s around 3 Mill. for 30 seconds.
@LS Morgan
Give me a break. The gist of your agrument is that GoDaddy is serving GoDaddy. And so? They stand to profit (it’s actually called capitalism) , .co registry stands to profit and the people purchasing them stand to gain by having a very nice extension that is well run.
Godaddy is providing a service. I can’t follow your line of thinking. If you are saying what I think you are saying, then no person benefits from a product or service that a company provides except the company. HUH?
Em says
@Domo Sapien
“Mercadotecnia” does not mean “marketing” in Spanish. English “marketing” is also “marketing” in Spanish. “Mercadotecnia” is more accurately “marketing techniques”. MarketingTechniques.com could reach around $7000, given past sales. I think the mercadotecnia.co selling price was slightly low but not absolutely terrible by any means.
jp says
Huge LOL if the commercial gets banned before airing. Would be the first time for GD
Em says
@ The Big Cheese
“If you’ve got something to sell to Columbians, I think .co is great…for anything other than selling to Columbia, not so much.”
Don’t you think that’s looking at things a bit narrowly? Should people buy .de extensions only to sell to Germans? I think the world is adequately internationalized (and increasing everyday) that we can throw out those ethnocentric arguments that a ccTLD is only good for its own country. I’m not the only one who thinks that way. Ask Google…
Em says
@jp
GD has had commercials banned before. That is why they submit 5 or 6 commercials, just in case. But even if the commercial did get banned, even better. Internet traffic to view the “forbidden” video will go through the roof.
The Big Cheese says
@Em,
Good luck with your .co domains, my friend. With luck, you be able to off-load them onto unsuspecting, drunken Super Bowl revellers at a hefty profit. 🙂
Em says
@The Big Cheese
No argument, find way to cheap humour. Very nice.
And yes, I will enjoy all my domains in all extensions.
really amazing AfternicDLS domains auctions says
“Based solely on looks, which do you prefer?”
TheDomains.
and no TLD
cm says
The Domains <—–or even this….where spaces are allowed
cm says
Maybe it will come to removing the address bar all together on the browsers and just have the search bar
3dDatabase says
I am hoping that the commercial will bring .CO to light to the general public and small businesses.
I have a limited interest in the .CO with only 11 domains. I am sure that I can already sell my domains at a profit with some effort to find an end user but I am hoping that this commercial will help the process of finding end users a bit easier with the awareness of the .CO extension.
All I really have to say to any detractors is…. who really cares? As long as we (me, you, and anyone else) can sell these domains at a profit (which I am sure is why most people bought the speculative .CO domains), then that is all anyone should care about.
Dont hate on the opportunity for another person to possibly make a profit. I am sure they will not begrudge you for making a profit with your .COMs or .NETs.
That is just my 2 cents.
Cheers
LS Morgan says
Give me a break. The gist of your agrument is that GoDaddy is serving GoDaddy. And so? They stand to profit (it’s actually called capitalism) , .co registry stands to profit and the people purchasing them stand to gain by having a very nice extension that is well run.
Godaddy is providing a service. I can’t follow your line of thinking. If you are saying what I think you are saying, then no person benefits from a product or service that a company provides except the company. HUH?
————-
It isn’t that you can’t follow my ‘line of thinking’. More like you seem to struggle with comprehending simple words and how they’re applied to a conversation.
Robert Cline said that Godaddy promoting .co domains speaks to the value of .co domains. I pointed out that isn’t true, it simply speaks to how much money Godaddy intends to make off them. Great for Godaddy, yet means precisely nothing to the “this time, it’s different’ dolts.
TheBigLieSociety says
Speaking of Making a Profit ICANN to Award Cash Bonuses
://icann.org/en/minutes/resolutions-08dec10-en.htm
$$$$ to CEO Beckstrom & Ombudsman Frank Fowlie $$$$
Robert Cline says
.CO is on fire, hot, hot, hot
why ?
just look at these threads.
anything having to do with .CO has 100+ comments.
no other topic even comes near this.
The Big Cheese says
Super Bowl Sunday (Half-time):
Frank:
“Hey Bubba! Pass me another beer…damn, these wings are good. You see that? That Go – Daddy thing? Says they got dot cee oh inner-nets now. What ya’ spose that means?”
Bubba:
“Yeah, she had a nice rack. Hand me s’more of those wings!”
you says
google search: greater+fool+theory
the failure of the buyer to attempt to understand the basis for an investment’s value beyond simply “resale value” to another investor is also what fuels ponzi schemes, like the one madoff ran.
lack of undertanding is also what allows multi-level marketing scams to succeed. like the ones that the ftc goes after.
arguably it’s also what allows bubbles. people investing solely based on resale value or investing in things they do not understand. bubbles like the ones that can crash economies.
there are other ways to make money. you could do your homework, like warren buffett. he seems to have done ok with that strategy. there is an enormous amount of information on the web now, available to anyone who can connect. and as a result, there’s an enormous potential for learning.
of course there’s also an enormous potential for more easily running illegal schemes, scams and creating artificial demand through hype. no question about that.
not suggesting there’s anything shady about .co, but doing some serious homework about where the value comes from could be a useful exercise.
domo sapiens says
What “El Grande Cheeese” said.
***********
EM: show me marketing in any Spanish dictionary.
Highest bid for these beautys at Sedo a couple of weeks ago.
creditos.co 313 EUR LOANS
vuelo.co 350 EUR FLIGHT
What is the excuse now?
Kool-Aid…come and get your fresh Kool-Aid.
PT Barnum has arrived.
anon says
“””the failure of the buyer to attempt to understand the basis for an investment’s value beyond simply “resale value” to another investor is also what fuels ponzi schemes, like the one madoff ran. “””
Not to nitpick here, but Madoff was running something a bit different. He was taking in tons of cash, fabricating false paper returns (which generated more ‘excitement’ and inflow of investor cash) and just blowing the money. When things melted down and the redemptions came pouring in, the assets weren’t there to cover.
Your post on the greater fool theory is right on, though, and it’s a huge component in the domainer-to-domainer resale game. When new TLDs come out, it’s in full swing.
There are a lot of value drivers in domains, chief amongst them being .com’s status as the most powerful eMarketing tool we have. It’s intuitively understood by consumers and when pared with the right keyword and the right content, allows one to credibly define that entire industry or niche, which in turn has tons of value to people selling those products. This phenomenon is organic, it’s qualitative but nevertheless, it’s very, very real. It’s what gives .com so much of its inherent value and what inspires businesses and end users to open their wallets big to own them.
The people quick to buy into alternative TLD’s with the belief that they’re ‘equal’ to .com don’t understand this, for whatever reason. Perhaps they haven’t done their homework, perhaps they just don’t have the right intelligence type to ‘get it’ but for whatever reason, it doesn’t sink in with them.
If your sole objective is to leverage keyword advantages in the domain to rank and splog, then yes. Go-Go-Gadget .info, or whatever. If you’re a reseller, an investor or a speculator, then not all TLDs are created equal.
.com is an indy car, the closest thing to it is a bicycle. There are some decent, undervalued bicycles out there, but the people proposing that .co will unseat .com in the minds of consumers may as well suggest that Lance Armstrong will win the Indy 500.
TheBigLieSociety says
“.com is an indy car, the closest thing to it is a bicycle.”
====
.COM is like the U.S. Dollar and .CO is like the Euro
But the richest man in the world relies on the .PESO
Gafster says
If its not the noobs bigging the .co up…. its the .com(plainers) dissing it. Which ever way… you got to say… any publicity, is good publicity.
PS I’m a noob
domo sapiens says
PS I’m a noob
never would have guessed
Christopher says
This is getting ugly. I have a lot of nasty things to say to the people that just can’t mind their own business and who try to knock down people who are trying to succeed at this game…but I won’t bother. It’s like someone breathing down your neck while you are playing poker and telling you how to play your cards. It’s annoying.
In respect for Mike’s site I think everyone should chill out with the ad hominem attacks.
you says
correction: namespace -> addressspace
SL says
@Christopher: You ain’t seen ugly yet. If .co goes the way of .mobi (or .ws, .tv, .biz, …), the zealots will be back with a vengeance. Some of the .mobi forum threads are legendary.
Give it a year or two to see how it shakes out.
RussianNews.TV says
Super Bowl Sunday (Half-time):
Frank:
“Hey Bubba! Pass me another beer…damn, these wings are good. You see that? That Go – Daddy thing? Says they got dot-see-oh inner-nets now. What ya’ spose that means?”
Bubba:
“Yeah, she had a nice rack. Hand me s’more of those wings!”
Gazzip says
“anything having to do with .CO has 100+ comments.
no other topic even comes near this.”
This is pretty common each time a new extension is launched…or re-launched in this case, it was the same for .us, .pro, .be, .im, .mobi, .eu, .asia, .me and probably a bunch of other ones I missed.
Best of luck, as they say in the Lottery, you gotta be in it to win it 😉
Robert Cline says
a lot of pejorative comments here. Trying to put down .CO by comparing it to every b.s. they can come up with.
Why do these people try and bring others down.
Well. Misery loves company. They are miserable and want others to be equally miserable.
The .CO extension speaks for itself.
One word, one phrase.
Superendously Super Bowlously Awesome!!!!!!!!!!!!
Robert Cline says
Viper,
You are in the wrong forum.
The adult forum’s in the .xxx extension.
http://www.thedomains.com/2010/12/14/icm-registry-launches-xxx-founders-program/
heeheehehehee!!
Gazzip says
“a lot of pejorative comments here. Trying to put down .CO by comparing it to every b.s. they can come up with. ”
Geez, touchy touchy, my apologies for stating a fact that there is always alot of excitement each time a new ext is released, next time I respond to a comment of yours I’ll make sure I’m wearing my pink dress & waving my pom poms…happy? 😉
.CO is on fire, hot, hot, hot
.com is dead
It is no longer hip.
.CO is the new
.CO is hip
Welcome the new .CO King!
…Are you hoping to get a part in the new GoDaddy.co BlockBuster?
Robert Cline says
If you check the trend, you’ll notice the world is embracing .CO as the new standard, from South Africa, to Australia to UK, many .CO websites are popping up, including mega companies such as the popular British Amplifier Brand, Laney. Slowly, it is creeping up, before you know, .CO will be untouchable. Here are just a few developed .CO sites:
jamesclarke.co (UK)
commotion.co (UK)
strongwood.co (UK)
indigo.co (UK)
laney.co (UK – popular amplification brand)
partech.co (UK)
bretto.co (Egypt)
skaaning.co (Denmark)
intro.co (Norway)
edas.co (Norway)
klapp.co (Sweden)
capex.co (New Zealand)
scoala.co (Romania)
parfumi.co (Bulgaria)
haskovo.co (Bulgaria)
rentacarbg.co (Bulgaria)
macaroon.co (South Africa)
imara.co (South Africa)
autogen.co (South Africa)
truckandplantonline.co (South Africa)
em says
@ LS Morgan
“It isn’t that you can’t follow my ‘line of thinking’. More like you seem to struggle with comprehending simple words and how they’re applied to a conversation. ”
Resorting to personal slights is a very low form of discussion. Quite a habit you’ve formed there in many of your posts when someone challenges you. It’s the last resort of the weak man/woman. When you don’t have a good retort/counterargument, resort to making it personal. If you are wondering why no one takes you seriously, you need not look further.
em says
@ Domo
In almost every dictionary “mercadotecnia” is a secondary term.
marketing
[ˈmɑːkɪtɪŋ]
sustantivo1. marketing (m) mercadotecnia (f) (comercio) (study, theory); comercialización (f) (promotion)
marketing campaign -> campaña (f) de marketing or de publicidad
marketing department -> departamento (m) de marketing
marketing manager -> director(ora) (sustantivo masculino o femenino) comercial, director(ora) (sustantivo masculino o femenino) de marketing
marketing strategy -> estrategia (f) de marketing
Also:
creditos.co – MINIMUM offer is around $13000
vuelo.co – MINIMUM offer also around $13000
Where did you get YOUR stats from?
Also, “credito” is a secondary term. “Prestamo” is primary as the word for the infinitive “to loan” is “prestar”. More accurately, both words are IDNs.
BFitz says
Google is now recognizing .co as a link in Gmail and text messages on Droid phones.
em says
@Robert,
That’s a nice list. Demonstrates the international flavour .co is taking. The demand for excellent keywords in a credible extension is high around the world. Perhaps, people look to improve their domain names when their home cctld is already taken.
George says
.CO will become bigger as people start to know about it. People for the most part don’t like change. It takes time for people to embrace something new and begin to see value in it.
I choose a .CO for my new site: http://www.websiteguide.co
em says
@George
True. Sometimes people are slow to respond to change. But I’d say the response time for .co has been excellent. All thing taken into consideration.
LOL says
http://www.xtranormal.com/watch/8142573/
Slate says
“Although Go Daddy and its competitors continue to offer .com first, two large retail domain registrars are making a significant push to get customers to register .co.
Both Network Solutions and Register.com are promoting .com as a second choice to .co, with Network Solutions even promoting .co above other domain extensions you’ve selected.
If the .com is available, Network Solutions still slots .co as number two but doesn’t auto select it.
At Register.com .co is called out as an alternative whenever your .com isn’t available. The site pitches the domain as an alternative to .com, saying .co is short for “company”. Alternative TLDs are far down the page:”
Just posting this as an FYI .
It just may be that .CO is gaining in popularity.
Cheers
Tom C says
What is this “Super Bowl” everyone is talking about?!?
Nice job .CO!!
Slate says
Go Daddy to Unveil First GoDaddy.CO Girl
*************************************
“Go Daddy says it will unveil GoDaddy.co girl in conjunction with Super Bowl commercial.
.Co already scored a major coup by partnering with Go Daddy on its 2011 Super Bowl commercial. But the publicity train rolls on.
The latest announcement from Go Daddy: it will showcase its first every GoDaddy.co girl in the commercial.
Well, maybe. The company hasn’t decided it if will formally unveil the .co girl during the broadcast commerical or make viewers go to the the online extended version of the commercial to find out who it is. (Go Daddy typically has a “see more at GoDaddy.com” message at the conclusion of its commercials as a busty women starts to take off her clothes.)
In the press release, .Co Internet S.A.S. CEO Juan Diego Calle says ““Cool domain names, long gone in the dotCOM sphere, are available now with dotCO…We think the new Go Daddy dotCO Girl will bring dotCO to the mainstream — it’s a memorable, meaningful domain name extension destined to open up millions of new, creative branding opportunities on the Internet.””
Cheers
MHB says
Here is out pick of who the Godaddy .Co girl is:
http://www.thedomains.com/2011/01/11/so-who-s-the-new-godaddy-com-co-girl-our-pick-abcs-modern-family-star-sofia-vergara/comment-page-1/
Super Bowl Commercial says
The .co extension is going to become much more valuable after GoDaddy (one of the most know domain companies) features it in their Super Bowl Commercial.